161 episodes
Kiss My Aesthetic Podcast Michelle Wintersteen
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- Business
The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
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Avoiding Burnout as a Creative with Morgan Drinks Coffee
Are you caught in the constant scroll or drained by your content strategy? Dive in with Morgan (aka Morgan Drinks Coffee) and Michelle as they discuss finding the balance between content creation and structured downtime. Morgan shares their journey prepping for the US Barista Championship, alongside creating coffee-related storytelling content and embracing shaking up content to stay energized. From conscious consumption to following your curiosities, don't miss this blend of strategies to stay creative.
Morgan is a video creator with over 8M followers across three platforms. Their content revolves around coffee, barista work, and all things adjacent. Additionally, they're a decorated competitive barista with the titles of 2022 US Barista Champion and 2022 World Barista Runner Up. Morgan currently lives in Portland, Oregon, and spends their free time in coffee shops with their nose in a book.
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In today's episode, we cover the following:
Coffee shop culture Creating TikTok coffee content Morgan finding their creative process Adapting your content strategy Using tools to curate the content you want to engage with Morgan's preparations for the US Barista Championship Scheduling rest and finding calm Spaghetti brain vs. waffle brain Predictions on the future of the coffee industry
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RESOURCES:
Episode 141: Marketing for Lifestyle Brands with Whitney Eckis of Get Supr
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Guest info:
To learn more about Morgan and catch their adventures, follow them on Instagram, Facebook, and TikTok @MorganDrinksCoffee. Visit her website, MorganDrinksCoffee.com
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WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok
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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard -
Dear Gen Z: How to Build a Personal Brand
With 1.3 billion Gen Zers navigating social media, there has never been a better time to be a contributor rather than a consumer. Dive into personal branding with Michelle as she covers three big questions: why build a personal brand, how to do it, and what does that even look like. Build your living and breathing resume and learn the secrets to standing out in the digital world.
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In today's episode, we cover the following:
Why you want to build a personal brand How your personal brand is reflective of your personal taste Creating for the sake of creating Selecting your brand adjectives Content types from the most amount of time to the least Starting a fresh account and finding your community -----------------------
RESOURCES:
Episode 156: Creating a Brag-worthy Brand Strategy Episode 112: Creative Process with Natalie MacMillan -----------------------
WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard -
Travel Photography Secrets with Girl Gone Abroad
Unpack your bags and stay awhile as Lauren Carey of Girl Gone Abroad and Michelle explore the world of travel photography. Ever wonder how to turn your travel pics into something that captures what you actually saw with your eyes? Buckle up as we dive into the world of Instagrammable Airbnbs, what goes into a property shoot, and the secrets to capturing that solo travel glow without awkwardly asking someone to take your photo. Whether you're an Airbnb owner wanting more bookings or a solo traveler wanting to document your trip perfectly, this episode will show you how to capture a story with your photos.
Lauren Carey is the creator behind the Girl Gone Abroad brand. Born in the US and currently residing in the Netherlands, she is a digital storyteller passionate about beautiful places and spaces. Her aesthetic content captures the essence of her travels in over 60 countries, inspiring others to explore the world for themselves.
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In today's episode, we cover the following:
How Lauren and Michelle met Diving into photography and advice on getting started Favorite Airnbnb's Lauren has visited What draws her into a property Her process of capturing a property Tips for perfect solo shots as a solo traveler Her simple editing process in post-production Michelle's 30th birthday location and the details that made it feel like a home How storytelling plays into photography Experiences of "unreasonable hospitality"
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RESOURCES:
Unreasonable Hospitality by Will Guidara A Perfect Vintage by Chelsea Fagan
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Guest info:
To learn more about Lauren and catch her adventures, follow her on Instagram, Facebook, and TikTok @GirlGoneAbroad. Visit her website, GirlGoneAbroad.com.
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WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok
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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard -
What Does a Creative Director Do?
Let's pull back the curtain on job titles in the creative world. Today, Michelle deciphers the role of a Creative Director and how she has structured her role within her team. She shares the key responsibilities and the challenges that may arise from taking this leap. From building a solid team to diving into professional development offscreen to enhance onscreen creativity, this episode is all about balancing the business and creative sides of being an entrepreneur.
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In today's episode, we cover the following:
How you can submit content ideas for future episodes What are the key responsibilities of a creative director? What a day in the life looks like Finding clarity on your role in your company Taking the jump from business owner to creative direction Fostering your creative process How to lead your creative team Establishing a hierarchy of communication with your clients Balancing the business and creative -----------------------
RESOURCES:
Episode 131: Episode Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation -----------------------
WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard -
Freelance Pricing Strategies with Creative Business Kitchen
Ready to serve up prices that you actually feel good about? Tune in to hear your pricing queen, Jaz, dish out the recipe to valuing your genius. Whether you chronically undercharge or have no idea where to begin pricing your services, this episode will give you the tools you need to meet your business goals (like, actually. Go down to the resources section to snag your free pricing calculator). From navigating imposter syndrome to why you need to know your numbers, this episode is a must-list for all freelancers.
For the last 15 years, Jaz has been serving Michelin-star designs on a gold platter, solving her clients' problems and helping them grow their businesses. She's the graphic designer, muralist, lettering-artist, website genius, and all-round business guru who's helped hundreds of clients achieve their business goals. While she's still a design superwoman to her clients, Jaz is now sharing her wisdom with her fellow freelancers with another title: The Pricing Queen.
As the Creative Business Kitchen owner, Jaz mentors her freelance students in all things pricing, giving them the tools they need to confidently calculate and charge what they're worth, create a never-ending list of clients who happily pay up, and, ultimately, never go hungry again. From free downloads to affordable resources, masterclasses, and one-on-one help, Jaz has a solution to every freelance problem.
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In today's episode, we cover the following:
Get to know Jaz and how she got onto her pricing journey Why your education matters Leaving the graphic design world to the musical theatre world Why you need to know your numbers How to gain confidence if you don't know how to price Underpricing attracts the wrong clients, meaning your prices should reflect your values Expensive lessons in business Reminder: your clients are not family Walking through Jaz's custom pricing calculator Transparent conversations when prospective clients can't afford you
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RESOURCES:
Access Jasmine's free Pricing Calculator Join the Freelancer's Pantry Membership
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Guest info:
To learn more about Jaz and her pricing expertise and bite into a good food pun, follow her on Instagram and TikTok@YourPricingQueen. Visit her website, creativebusinesskitchen.com.
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WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok
-----------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard -
Creating a Brag-worthy Brand Strategy
Get ready to unlock the secrets of a brag-worthy brand strategy with Michelle. Listen and learn as she spills what happens during a brand strategy session with MKW Creative Co. and how they implement it. Dive into the recipe for creating a memorable brand, from the must-haves of a mission statement to brand identity. You'll learn how to measure the ROI of your strategy and the common pitfalls to watch out for.
If you're planning a rebrand or want to start on the right foot, press play and save this episode!
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In today's episode, we cover the following:
What brand strategy is, and why it's crucial for your business What happens in a brand strategy session with MKW Creative Co. Brand vs. marketing strategy Why your target audience is NOT everyone Finding your value proposition Getting clear on your brand personality Brand consistency Common brand strategy pitfalls -----------------------
RESOURCES:
Episode 023: Everything in My Brand Questionnaire Episode 121: Let's Thread with Ashli Pollard -----------------------
WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard