14 min

MacVoices #24133: NAB - Rob Walch of Libsyn On The State of Podcasting MacVoices

    • Technology

From NAB in Las Vegas, Rob Walch, Vice President of Podcaster Relations for Libsyn, talks about the state and evolution of podcasting, including the significance of word-of-mouth marketing. We cover the advertising options open to podcasters, and ad placement within podcasts from both the effectiveness and listener engagement perspectives. Rob introduces Libsyn Ads for programmatic ad integration for their customers and highlights the importance of clear podcast titles for discoverability. 
Show Notes: Chapters:
00:02 Introduction at NAB with Libsyn.
03:18 Effective Ad Placement Strategies.
08:42 Optimizing Podcast Titles for Discoverability.
10:11 Pricing and Flexibility with Libsyn Hosting.
Support:
     Become a MacVoices Patron on Patreon
     http://patreon.com/macvoices
     Enjoy this episode? Make a one-time donation with PayPal
Connect:
     Web:
     http://macvoices.com
     Twitter:
     http://www.twitter.com/chuckjoiner
     http://www.twitter.com/macvoices
     Mastodon:
     https://mastodon.cloud/@chuckjoiner
     Facebook:
     http://www.facebook.com/chuck.joiner
     MacVoices Page on Facebook:
     http://www.facebook.com/macvoices/
     MacVoices Group on Facebook:
     http://www.facebook.com/groups/macvoice
     LinkedIn:
     https://www.linkedin.com/in/chuckjoiner/
     Instagram:
     https://www.instagram.com/chuckjoiner/
Subscribe:
     Audio in iTunes
     Video in iTunes
     Subscribe manually via iTunes or any podcatcher:
     Audio: http://www.macvoices.com/rss/macvoicesrss
     Video: http://www.macvoices.com/rss/macvoicesvideorss

From NAB in Las Vegas, Rob Walch, Vice President of Podcaster Relations for Libsyn, talks about the state and evolution of podcasting, including the significance of word-of-mouth marketing. We cover the advertising options open to podcasters, and ad placement within podcasts from both the effectiveness and listener engagement perspectives. Rob introduces Libsyn Ads for programmatic ad integration for their customers and highlights the importance of clear podcast titles for discoverability. 
Show Notes: Chapters:
00:02 Introduction at NAB with Libsyn.
03:18 Effective Ad Placement Strategies.
08:42 Optimizing Podcast Titles for Discoverability.
10:11 Pricing and Flexibility with Libsyn Hosting.
Support:
     Become a MacVoices Patron on Patreon
     http://patreon.com/macvoices
     Enjoy this episode? Make a one-time donation with PayPal
Connect:
     Web:
     http://macvoices.com
     Twitter:
     http://www.twitter.com/chuckjoiner
     http://www.twitter.com/macvoices
     Mastodon:
     https://mastodon.cloud/@chuckjoiner
     Facebook:
     http://www.facebook.com/chuck.joiner
     MacVoices Page on Facebook:
     http://www.facebook.com/macvoices/
     MacVoices Group on Facebook:
     http://www.facebook.com/groups/macvoice
     LinkedIn:
     https://www.linkedin.com/in/chuckjoiner/
     Instagram:
     https://www.instagram.com/chuckjoiner/
Subscribe:
     Audio in iTunes
     Video in iTunes
     Subscribe manually via iTunes or any podcatcher:
     Audio: http://www.macvoices.com/rss/macvoicesrss
     Video: http://www.macvoices.com/rss/macvoicesvideorss

14 min

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