199 episodes

Selling is serving. Let us serve you with tips, stories and experts on topics you care about.

Buyer behavior has changed dramatically. Customers have more information available to them, and therefore are unreceptive, or closed, to sellers. And the harder we sell, the more closed customers become. Traditional selling approaches are working against sellers.

ASLAN helps sellers make that shift, from 'typical' selling to a different approach that makes us more influential because we embrace the truth that the customer's receptivity is more important than your value prop or message.

SALES with ASLAN ASLAN Training and Development

    • Business

Selling is serving. Let us serve you with tips, stories and experts on topics you care about.

Buyer behavior has changed dramatically. Customers have more information available to them, and therefore are unreceptive, or closed, to sellers. And the harder we sell, the more closed customers become. Traditional selling approaches are working against sellers.

ASLAN helps sellers make that shift, from 'typical' selling to a different approach that makes us more influential because we embrace the truth that the customer's receptivity is more important than your value prop or message.

    EP. 197 Shifting From Control to Influence in Parenting and Beyond

    EP. 197 Shifting From Control to Influence in Parenting and Beyond

    In this episode, we apply ASLAN's core principles to one of our most important relationships: parenting. Tom and Tab explore shifting our focus from the illusion of control to the power of influence. We'll discuss how loosening our grip on outcomes allows us to walk alongside our children, fostering deeper connections and building a foundation for healthy, long-lasting relationships. By focusing on influence through connection and invitation, we create an environment where core needs are met. This episode is for any parent looking to influence without sacrificing the relationship.

    • 39 min
    EP. 196 Decoding The Deal: Unveiling Key Decision Makers In Every Sales Meeting

    EP. 196 Decoding The Deal: Unveiling Key Decision Makers In Every Sales Meeting

    Are you tired of pitching to the wrong people? Feeling like your deals stall because you haven't identified the key decision maker? Join the ASLAN founders Tom and Tab as they unveil the secrets to unmasking the power players in every sales meeting.

    In this episode, you'll learn:


    The Role of Discovery: Go beyond titles and uncover the true function of everyone at the table.
    Identifying Potential Blockers: Learn how to spot deal saboteurs and navigate their influence.
    The Power of Healthy Pessimism: Discover how a little strategic skepticism can help you prepare for every obstacle and close more deals.

    Stop wasting time and energy on dead-end conversations. This podcast equips you with the skills to confidently navigate any sales environment, identify the real decision maker, and confidently close the deal. Hit subscribe and get ready to transform your sales game!

    • 37 min
    EP. 195 Leveraging AI To Skyrocket Your Sales Performance

    EP. 195 Leveraging AI To Skyrocket Your Sales Performance

    In this episode Tom sits down with top-performing sales rep and account manager from Cisco, Drew Armitage, to discuss how he's leveraging AI to skyrocket his sales.

    Drew dives deep into his daily routine, revealing how AI tools help him:


    Uncover valuable insights about clients and their needs beforehand so he can tailor his approach and maximize his chances of success.
    Gain a deeper understanding of their pain points by analyzing data and past interactions, allowing him to craft more relevant and compelling pitches.
    Automate repetitive tasks like data entry and scheduling, freeing up valuable time for building relationships and closing deals.

    They also discuss essential tips for anyone just starting their sales journey. They praise the discipline of hard work while you are building your career in sales and how important it is to seek feedback regularly. This episode is a must-listen for anyone in sales, whether you're a seasoned pro or just starting your career. Discover how AI can be your secret weapon to assist in sales. 

    • 49 min
    EP. 194 Influencing The Unreceptive Customer

    EP. 194 Influencing The Unreceptive Customer

    Today Tom and Scott talk about how our world is more isolated than ever, people are more entrenched in their own opinions, making traditional sales tactics fall flat.  The harder you push, the more resistance you face. Listen as Tom helps you discover the 3 P's to convert even the most disinterested leads:


    Priority: It's not about you, it's about your customer. Learn how to put their needs first and build trust through genuine service.


    Pressure: Ditch the aggressive pitch! People crave freedom, so we'll show you how to frame your approach as solving problems, not making sales.


    Point of View: Stop talking and start listening! We'll teach you to uncover your prospect's true concerns and tailor your solutions to their unique perspective.



    Ready to stop pushing and start influencing? Subscribe to our podcast and discover how to connect with even the toughest customers!

    • 29 min
    EP. 193 Selling In The Age of Data

    EP. 193 Selling In The Age of Data

    In this episode of Sales With ASLAN, Tom and Tab talk with Professor Frank Cespedes, a sales expert from Harvard Business School. Frank joins us to discuss his groundbreaking new book, "Sales Management That Works: How to Sell in a World That Never Stops Changing," which dives deep into how the selling landscape has been transformed by the modern customer and their access to data. Whether you’re a seasoned sales veteran or just starting out, this episode is packed with insights to help you excel in this new era of selling.

    Join us! #SalesTips #NewEraOfSelling #ASLANPodcast

    • 39 min
    EP. 192 No Pain, No Gain in Personal Growth

    EP. 192 No Pain, No Gain in Personal Growth

    At ASLAN we know change is hard so, how do you handle the stumbling blocks along the road to change? On today’s episode Tom talks with Scott about how we can keep growing personally and professionally no matter your age. They dive into the often-overlooked importance of failure. They also explore why failure is part of the process, how it unlocks valuable lessons, and why growth, even the good kind, can be uncomfortable. They give great insight on how to address the negative narratives holding you back. They'll challenge the idea that positive change should be easy. The truth is, it's not easy to change. But fear not! They will also equip you with tools to reframe setbacks, build resilience, and ultimately, learn and grow from your experiences.

    • 33 min

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