105 episodes

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful.


This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.

Skip the Queue Rubber Cheese

    • Business

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful.


This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.

    How the 2024 Visitor Attraction survey is different, and a new face at Rubber Cheese

    How the 2024 Visitor Attraction survey is different, and a new face at Rubber Cheese

    On today's episode, I'm joined by my new co host, Oz Austwick, the Head of Commercial at Rubber Cheese. Following the success of the Rubber Cheese Visitor Attraction Website Survey in 2022 and 2023, we look back at how the previous data has stories still to be told and look forward to what the 2024 survey has to offer.

    • 33 min
    Data driven social media at the Royal Institution

    Data driven social media at the Royal Institution

    In this episode I’m joined by Steven Franklin the Social Media Manager at the Royal Institution. Steven has seen some phenomenal increases in subscribers and engagement whilst managing the organisation’s social media, which as we’ll find out is pivotal to the role the RI has in science communication.

    • 47 min
    Understanding Sustainability Reporting

    Understanding Sustainability Reporting

    On today’s episode I’m joined by Polly Buckland the Owner Founder of The Typeface Group, a BCorp Communications Agency and Design studio based in Hampshire.

    The climate emergency is a subject that is gaining traction. The changes to our climate are palpable, and finding ways to reduce our carbon footprint and impact on the planet is front and centre for many people that visit attractions. People are making mindful decisions about where to spend their time and money, to have as little impact as possible – but at the same time people still want to enjoy experiences. There are many attractions that understand this and are working to reduce their impact, and communicate this clearly to potential guests. So I’m going to be talking to Polly about how you can measure, and communicate the sustainability of your attraction.

    • 36 min
    Kelly's final episode

    Kelly's final episode

    On today’s episode I’m joined by my co-host Kelly Molson, Founder of Rubber Cheese, as well as a group of returning guests of the podcast.

    This is Kelly’s last episode as the host of Skip the Queue as she is leaving Rubber Cheese after 21 years at the agency. Today we’ll be turning the tables on Kelly as the guests ask her the ice breaker questions. We’ll also be looking back at the impact the podcast has had, as some of our guests share their experiences of appearing on the podcast.

    • 41 min
    What does it take to be a truly family friendly museum?

    What does it take to be a truly family friendly museum?

    On today’s episode I’m joined by my co-host, Paul Marden, CEO of Rubber Cheese.
    We’re speaking with Alison Bowyer, Executive Director of Kids in Museums and Jenny Hill, Lead Museums Curator at Craven Museum.

    It’s almost a Kids in Museums takeover as Paul is one of their amazing trustees.
    Today we’re finding out what it takes to be a truly family friendly museum, why it’s important for you to engage with the Kids in Museums manifesto, and how you can enter the awards this year.

    • 48 min
    Questions from the 2023 Visitor Attraction Website Report, with Kelly and Paul from Rubber Cheese

    Questions from the 2023 Visitor Attraction Website Report, with Kelly and Paul from Rubber Cheese

    In this new monthly slot, Rubber Cheese CEO Paul Marden joins me to discuss different digital related topics.

    In this episode we’re answering your questions from the 2023 Visitor Attraction Website Report, asking what more you’d like to see in this year's survey, and sharing more on how you can get involved.

    • 56 min

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