The Marketing Millennials Daniel Murray
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- Zaken en persoonlijke financiën
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.
With Wistia, you can record yourself, your screen, or both. Edit videos like you edit Google docs—just highlight words and hit delete. Wistia even has music that auto-adjusts to the length of your video. Try Wistia for free at https://www.wistia.com/millennials.
If you want to be part of The Marketing Millennials community, join in the conversation at:
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials
And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
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Luxury, Humor, and Influencers, the Loro Piana 9-Figure Playbook
If he’s wearing boat shoes to a yacht party… à la poubelle.
If he’s making marketing videos without a sense of humor… à la poubelle.
Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous?
Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned this prototypical Gen Z influencer into an overnight success story. How did Gstaad Guy’s rich alter ego persona and sense of humor translate into partnership deals with Italy’s finest?
Tune in now to learn how this former six-figure Apple employee left his job behind to become one of Instagram’s most influential luxury-brand marketers for brands like Loro Piana and Audemars Piguet, turning over organic profit like nothing before.
Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.
After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.
Less repetition, more growth. Visit https://www.wix.com/studio for more information.
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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SPECIAL SERIES: Our Secrets for Getting People to SHOW UP To Your Webinar | Bathroom Break #2
Why isn’t there a webinar about how to market a better webinar?
Seems like a missed opportunity, no?
Jay Schwedelson and I are back—and we’ve got you covered when it comes to demystifying the long-held secrets of successful webinars. We’re breaking down the biggest mysteries about how to increase your webinar attendance rates so that you can absolutely CRUSH your webinar goals.
We’re unlocking the biggest secrets behind boosting webinar attendance. Discover why FOMO is your best weapon and how to capitalize on great copywriting to drive higher engagement rates. Plus, how can add-to-calendar event functionality and two-day sends impact your show-up rates?
00:01:40 - Increase Webinar Attendance with FOMO
00:07:28 - Creating a Consistent Webinar Series for Engagement
00:00:56 - How to Revamp Your Webinar Promotions for Success
00:02:01 - Leveraging Guests for Distribution Success
00:07:22 - Targeting with Titles in Email Marketing
00:10:32 - More Tips for Successful Marketing
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do THIS, Not THAT
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
253 - Good vs Bad Marketing w/Dave Kaufman - Head of Marketing Meta - AR/MR
Good vs Bad Marketing.
Dave Kaufman, Head of Marketing for Meta - AR/MR joins us to talk about what makes great marketing.
What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers?
Dave explains why great content always boils down to one thing: being entertaining and reveals exactly how to stand out from the competition by making clear goals, understanding the market, and building a healthy marketing strategy.
Plus, how will AR/VR like Meta change marketing? Before we spill all that future tea, let’s just say you heard it here from Meta’s Head of Marketing here first! -
252 - B2B Content Marketing w/Tracey Wallace | Marketing Island
If content makes the world go round, then meet the woman who keeps it spinning.
In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively.
Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on the power of a good webinar and unleashes her juiciest takes on evergreen content, the most effective types of content, and the rookie mistakes companies make when planning their content calendar.
Plus, are webinars the secret weapon your company needs to start using today?
Yes. Yes. AND YES.
00:00:30 - Content Marketing KPIs and Trends
00:02:24 - Refresh Your Content Strategy Annually
00:03:17 - Revamp Webinars for Modern Audiences
00:03:56 - Balancing Evergreen and Trending Content
00:05:04 - Creating Content that Resonates with Audiences
00:06:42 - Importance of Evergreen Video Content
00:09:08 - Repurposing Content for Search Success
00:10:14 - Aligning Content Marketing Goals Strategically
00:11:40 - Integrated Marketing in Large Organizations
00:13:19 - Creating Impactful Content as a Marketer
00:14:18 - Underrated Content Marketing Tips Revealed
00:15:09 - Increase Content Speed to Market
Follow Tracey:
LinkedIn: https://www.linkedin.com/in/traceyrwallace/
Newsletter: https://workweek.com/brand/contentment/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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SPECIAL SERIES: Webinar Registration Tactics That Work | Bathroom Break #1
In this bite-sized podcast, my marketing bestie, Jay Schwedelson, is talking shop and unleashing his quick and dirty tips on B2B’s hottest topics with me.
This week, we’re taking on all things webinar, and dispensing the top secrets for increasing your registration rates.
Learn how, by creating a compelling title, teasing valuable content, and being 100% transparent about the ask you’re making, you can increase registration, retention, and repeat attendance.
Plus, what’s the #1 thing you can do to boost your attendance rates IMMEDIATELY?
Hint: It always comes down to networking (sorry, introverts).
00:00:56 - How to Revamp Your Webinar Promotion for Success
00:02:01 - Leverage Guests for Distribution Success
00:07:22 - Targeting with Titles in Email Marketing
00:10:32 - More Tips for Successful Marketing
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do THIS, Not THAT
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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Why Does Everyone Want the Stanley Tumbler???
What’s got Karen caught in a Target tizzy of absolute madness?
Stanley Cup— that’s who.
How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight?
Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stanley great again turned around the entire marketing prospectus and brought life into the fledgling flask company.
How did Stanley capitalize on influencer marketing and brand collaborations to position themselves as the top tumbler in the TikTok uinverse?
Let’s just say this limited-time edition is one download you simply can’t afford *NOT* to add to your Marketing Millennials collection…
Wistia is every marketer’s best-kept secret when it comes to video.
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials.
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com