53 episodes
Unsubscribed! Pierce Ujjainwalla
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- Business
Unconventional wisdom on marketing and technology, and disruptive ideas that go against the grain. Hosted by entrepreneur, CEO, marketer, and stereotypically friendly Canadian, Pierce Ujjainwalla. Every week, we feature provocative guests who will challenge what you thought you knew about marketing, technology, your career, and life in general.
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#53 Evaluating Martech, Empowering Creativity, and Rolling-out New Tools at An Enterprise Scale
Tune in as I sit down with Don Le, Marketing Automation Lead at Meta. Don shares his story from starting as a telemarketer to now leading innovation at one of the world’s most influential tech companies. We cover a lot of ground:
The first principles Don uses to evaluate new marketing technology
How he empowers his team of enterprise marketers to be creative while making sure they remain on brand
What it takes to successfully roll out new tools at an enterprise scale.
Teaser: documentation and strong first impressions will go a long way! -
#52 How he started and sold his first company for $225M... and what he's doing differently on round #2 with AJ Bruno
Listen in as I talk to AJ Bruno, the Founder & CEO of QuotaPath, a sales commission platform that helps companies streamline and manage their sales compensation. AJ shares how he started and sold his first company, TrendKite, for $225M to Cision and then how he started QuotaPath immediately afterwards. He reveals his secrets on growing ARR from $0-$25M in less than 4 years and the biggest challenges he learned from running his first company. We also discuss sales compensation plans, building remote work culture and he shares some killer advice he got from his dad.
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#51 From Startups to Google - Marketing Ops with Meghan Mayday
Meghan Mayday is the head of Marketing Infrastructure and Automation at Google Cloud where she manages the production of thousands of global Marketing programs a year.
Listen to her story of moving to San Francisco to find a job in technology, and how she moved up the corporate ladder to be a leader at one of the largest marketing operations teams in the world.
In this episode, Meghan shares her secrets on creating emails and landing pages in the enterprise, tips on how to be a great leader and how she is using AI. -
#50 Professional Soccer Player Turned Entrepreneur: How Cody Ruberto created a ride-sharing company with $3,000 that competes against the giants
This week I had Cody Ruberto, CEO & Founder of U-Ride on the show. He’s got an amazing story about being a professional soccer player and then starting U-Ride, which is a ridesharing company that operates in underserved communities.
He talks about what it took to be a professional soccer player, and then getting injured in his first month of playing. He visited 19 different doctors around the world, many of whom said he would never play again, and got 6 surgeries and finally made it back. From there he started U-Ride in Thunder Bay to help people get home safely at the end of the night.
It is an amazing story to hear how someone started a company with $3,000 that would compete against Uber & Lyft (who have raised $30B, collectively). U-Ride now does 1 million rides per year across 15 different cities in Canada. -
#49 How to build a Customer-Centric Company with Rod Cherkas
In this episode of Unsubscribed! hear from Rod Cherkas, Founder and CEO of HelloCCO and Author of the Chief Customer Officer Playbook. Learn about:
What exactly Customer Success is and why it's so vital right now
How to put yourself into your customer's shoes
Variable compensation for Customer Success Managers
Hot tips from his book -
#48 Salmon, Colonoscopies & Email Marketing with Jay Schwedelson
In this episode of Unsubscribed! hear from Jay Schwedelson, Founder of SubjectLine.com, Founder of GURU Events and President and CEO of Outcome Media. Learn about:
How to create educating and entertaining viral content
How Jay managed to get over 10K people to register for his first-ever GURU conference
What Jay's learned from analyzing over 15M subject lines