We Are For Good Podcast - The Podcast for Nonprofits We Are For Good

Meet Duyen, Kathryn and Alyssa. These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonprofits stand to gain immensely from the value Gen Z brings to the table: digital-first mindset, passion for social impact and purpose-driven initiatives, interactive engagement style, expertise in creating and consuming short-form content, and their unwavering commitment to authenticity 📱Tune in to this Nonprofit Marketing Summit replay about this rising group of do-gooders. They could be the key to unlocking the movement your mission is waiting to launch🚀
💡Learn
 Gen Z's motivations + where they hang outHow to build a Gen Z donor baseHow TWLOHA + The Trevor Project respectively use Gen Z influencers and unique offerings to expand their message + impactToday’s Guests
Duyen Spigelman, Senior Philanthropy Manager, Digital Giving & Campaigns, The Trevor ProjectKathryn Baccash, Head of Communications + Digital Marketing, TWLOHA Alyssa Boger, Executive Vice President, Client Experience, Allegiance Group and Pursuant 
For more information + episode details visit: weareforgood.com/episode/530.
2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!)
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳
Support the show
Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
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Meet Dorri. When it comes to reimagining the nonprofit sector, she not only talks the talk but also walks the walk. She’s the President and CEO of the YMCA of Metropolitan Chicago, previously serving as CEO of the YWCA Metropolitan Chicago. Under her leadership, the YWCA operating budget grew from $10.5 million to $38 million🤯👏She also led the effort in developing NYSE: WOMN, an exchange-traded fund (ETF) that supports women's empowerment, teaming up with Impact Shares - the first nonprofit investment advisor to create an ETF product. You might also recognize her from the UnCharitable film 🤩 Don’t miss this conversation. We're sure you'll leave this episode as inspired and motivated as we did!

💡Learn
Using business principles to drive social impactCase Study: Transforming a 140-year-old social service agency to a 21st-century social enterpriseActivation around increasing impact and organizational sustainabilityToday’s Guest
President and CEO, YMCA of Metropolitan Chicago

For more information + episode details visit: weareforgood.com/episode/529.
2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!)
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳
Support the show
Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Shelley.  She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission🌍 She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action 🎥 You don’t want to miss this convo. 
💡Learn 
Overview of UNICEF USAHow to Foster Trust and Connection with Your BrandResponding to Your Audience

Today’s Guest
Shelley Diamond, Chief Marketing Officer, UNICEF USA

For more information + episode details visit: weareforgood.com/episode/528.
2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!)
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳
Support the show
Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Bill & Melinda Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sharing a peek into the lessons, case studies and practical tips he lays out in his book, Good Influence, which he wrote so orgs of all sizes can leverage working with influencers for social good.  He’s also walking us through the five-step D.R.E.A.M.  sequence for creating and executing influencer-led campaigns. Whether you're aiming to boost awareness, garner support, or secure funding, you'll gain invaluable tools to leverage influencer power 💪
💡Learn 
A Look into The Influencer Effect Paul’s five-step D.R.E.A.M. Framework Insights into Building Local Networks of Impact

Today's Guest
Paul Katz, Founder + CEO, Entertain Impact

Episode Highlights
Paul’s story and journey to where he is today (4:30)Utilizing Pop Culture for Social Change (9:00)The Influencer Effect (19:00)Paul’s D.R.E.A.M Framework to Executing Influencer-Led Campaigns (23:00)Building Local Networks of Impact (44:00)A powerful moment of philanthropy in Paul’s life (48:000Paul’s One Good Thing: Take the first step. Start the journey. (51:00)For more information + episode details visit: weareforgood.com/episode/527.
2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!)
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳
Support the show
Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Ben. As CEO, he’s led the transformation of The Farmlink Project from a college dorm initiative into a national hunger relief movement 🌱 Theirs is a nonprofit fairy tale story: three college students who saw a problem in the world and built a scrappy, grassroots solution that's changing the world 🌍 The Farmlink Project connects surplus food from farms to food banks all around the U.S. and has rescued more than 200 million pounds of produce since its inception 🚜 Tune in for this replay of the insightful conversation we had with Ben during the Nonprofit Market Summit
💡Learn
Overview + History of The Farmlink ProjectInsights into Building a Modern Movement Activating the Next Generation of ChangemakersToday’s Guest
Ben Collier, CEO, The Farmlink Project

For more information + episode details visit: weareforgood.com/episode/526.
2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!)
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳
Support the show
Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Ann. She’s a trailblazing leader who has activated vital emergency responses within the U.S. and internationally🌍 She co-founded CORE (Community Organized Relief Effort) alongside Sean Penn, and as CEO has overseen CORE’s transition into an international response and resilience-building NGO, responding to global crises. Navigating the landscape of disaster relief and community empowerment takes more than good intentions; it demands innovation, trust, and a genuine commitment to systemic change.  Join us as Ann shares the heartbeat of CORE's mission and how they’re paving the path toward a future where communities are well-prepared to respond and recover swiftly and effectively during times of crisis.
💡Learn
History + Overview of COREThe Intersection of disaster and social justiceHow to get activated todayToday’s Guest
Ann Lee,  Co-Founder + CEO, CORE (Community Organized Relief Effort)

For more information + episode details visit: weareforgood.com/episode/525.


2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!)
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳
Support the show
Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter