19 episodes
Behind the Data Euromonitor International
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- Business
Behind the Data takes you inside the world of market research, discussing current and future topics and trends in the industry. We talk to some of the brightest minds in the market research field today to talk about their experiences - from the weirdest things ever researched to future innovations in the industry.
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Episode 18: Implications for an Ageing Global Population
In 2019, for the first time in history, the number of people aged 65 and older surpassed the number of children aged four and under. The ageing global population is an undeniable fact, driven by higher life expectancy and falling birth rates. In this...
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Episode 1: What is Market Research?
What do James Bond and dogs with blurry vision have to do with market research? Euromonitor’s Vice President of Consulting Mike Jozwik answers these questions and helps navigate the world of market research. What is it? Why is it necessary?
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Episode 2: Building a Survey
When you think of market research, you probably think of surveys. But how do you go about building one? We sit down with Global Head of Consumer Surveys Lisa Holmes to ask questions about asking questions. Lisa breaks down survey methodology, offers...
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Episode 3: Running a Market Research Company
You understand what market research is, but how do you run a market research company? Tim Kitchin, Euromonitor’s CEO, sits down to discuss how market research has evolved over the last two decades. From currents trends to predictions about the...
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Episode 4: Business Innovation
What does it mean to be innovative? Zandi Brehmer, Euromonitor’s Head of Client Innovation, defines what it means to be innovative and shares some of the roadblocks challenging companies today. We break down who’s doing it right and what you can...
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Episode 5: Researching Retailers
When you research retailing, where and how people shop is key. Our resident Queen of Retail Michelle Grant discusses online shopping, digital marketplaces and the different ways retailers are embracing the marketplace model.