20 min
Episode 2: Building a Survey Behind the Data
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- Entrepreneurship
When you think of market research, you probably think of surveys. But how do you go about building one? We sit down with Global Head of Consumer Surveys Lisa Holmes to ask questions about asking questions. Lisa breaks down survey methodology, offers...
When you think of market research, you probably think of surveys. But how do you go about building one? We sit down with Global Head of Consumer Surveys Lisa Holmes to ask questions about asking questions. Lisa breaks down survey methodology, offers...
20 min