EP4 - Spending $11M (My Genflow Strategy‪)‬ Life of an Entrepreneur

In this episode I take you through my actual strategy with Genflow. I recently raised $11M and so how will I spend it? How do I make sure we hit our targets and grow the business? How do we not get complacent? How do we remain fast, agile and not lose quality? The pressure of the insanely fast growing creator economy we operate it.

Key things I talk about:


Grow our current clients
Metrics / data led approach
Track all main metrics
Social media
Insta - followers daily movement, post performance, views on bio/profile - generate conversion metrics on followers and click to link
Review impact of Facebook and other channels
Website analysis
Metrics Dashboard / monitoring / alarm
Driven by the KPIs, to drive decisions
Grow our Genflow brand
Educate the content creators to be entrepreneurs
Based on audience 1st approach
We’ll teach you how to build an audience
(every kid to dream to work with Genflow some day)
Hire a marketing team and dedicate resources to Genflow brand
Performance Marketing
How do we do this and invest, how does make, what’s the model
Deploy a growth team
Sales people to acquire new brand clients
(Q3 full force / offence)
Prepping for new joiners, so they get productive quickly
Develop our technology
Reduce the manual effort to make cross team working and international
Support processes to address issues (workflow)
Genlytics
Data to understand an influencers data to compare and take sales to predict sales
(supports 360 and talent agency partnering)
Identify influencers with potential, identify them and sign them
Build on top of social media APIs
Automated Zendesk customer service response
Remote hiring engineers (5 hour time difference max), now able to deploy talent around the world.
Some teams need to be in the office, some don’t
Under 25’s can learn a lot in person in office)
Grow internationally
Satellite marketing offices (Q3/Q4) growing the team in LA to grow team
Shan leading the development
Could add Sweden, Brazil, LA, Miami
Could be individual people spreading our wings, in different locations
3-6 month delay in getting clients launch, so sooner the better!
LA offices going to be smaller
Genflow Studios
Build this in London



I decided to make this episode as some of this stuff I think of every single day and want to say it out loud so I can be held accountable and I can look back at it to see how I did against myself. Also if you work in a startup or have your own business you will find most of the points I make super relatable and should help you think of your own strategy.

Let me know what you think