240 episodes
#MediaSnack Podcast ID Comms
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- Arts
Welcome to ID Comms #MediaSnack, a weekly series looking at the big trends and issues in the global media industry. Our aim is to help ambitious advertisers navigate the complexities of the changing media landscape. Each week we will give you a tasty, bite size tour of some of the most interesting stories, letting you know just what you need to know and providing our expert perspective where we can. We’ll also give you some of the inside gossip, word on the street and the upcoming things we see will be the big stories for the week ahead. Please subscribe to be updated with new content and leave your questions, we will respond to them in future episodes. ID Comms #MediaSnack - Get your fill each Friday, in just enough time it takes to eat a sandwich. Enjoy! About ID Comms:ID Comms is the award-winning growth consultancy specializing in media and advertising. Founded in 2009, ID Comms is a trusted media partner to the world's leading advertisers, helping them to navigate the complexities of the changing media landscape.Media is a very powerful lever for growth for brands, but the landscape is complicated, cluttered and confusing. Making sense of this and knowing what to focus on is a challenge for marketers.It comes down to having the right knowledge to make decisions with confidence and the right controls to implement them, and that's what we do.We provide clarity in this complex landscape by empowering our clients with the knowledge they need to take the right decisions and we provide the data and tools to give them more control over their media performance.Find more at www.idcomms.com
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#MediaSnack MEETS: Brad Moranchek, Senior Director of Global Media at Kimberly-Clark
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.My guest for this #MediaSnackMeets episode is Brad Moranchek, Senior Director of Global Media at Kimberly-ClarkFind out:- What is Brad's experience in the industry?- What he sees are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus best industry leadership ...
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#MediaSnack MEETS: Lauren Hanrahan, CEO of Zenith US
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Lauren Hanrahan, US CEO of Zenith.Listen to find more about:- Lauren's experience in the industry and what is she most proud of professionally- What she sees are the industry's biggest challenges and how we might address them- What does she do to unwind and recharge?- Plus...
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Episode 237: Unlocking $22B Waste - Kimberly Clark & ANA Join #MediaSnack LIVE!
Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency StudyThe ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers.The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.”The report outlines 12 categories with detailed findings and provides recommendations for improvement ...
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Episode 236: Better Agency Pitches = Better Agency Partnerships
Marketers want better agency pitches; ones that are value-creation exercises and where everyone joins together in a race to the top.Agency CEOs take pitching for new clients very seriously. Some might argue its actually what motivates them more than anything else. Most agency leaders are judged by their ability to grow and the best way to do that of course is to win lots of new clients and so they build big teams and apply big resources to do just that.Agencies make huge investments in winnin...
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#MediaSnack MEETS: Brian O'Kelley, CEO and Co-Founder of Scope3
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brian O'Kelley, CEO and Co-Founder of Scope3Find out:- What is Brian's experience in the industry?- What he sees are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus best industry leadership tips and more!You c...
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#MediaSnack MEETS: Florian Adamski, Global CEO of Omnicom Media Group
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Florian Adamski, Global CEO of Omnicom Media Group.Find out:- What is Florian's experience in the industry?- What he sees are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus best industry leadership tips and m...