49 min
The $100Bn Secret for Marketing Chinese Brands with the Ex-CMO of Huawei & Didi Scratch: CMO Interviews
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- Marketing
In this episode, we’re joined by Andrew Garrihy, an experienced global CMO who has excelled in the highly competitive Chinese market. Andrew gives us a glimpse into the mindset and values that drive Chinese business culture. He shares valuable lessons on how to navigate hierarchies, earn respect, and prioritize collective wisdom over individual success. He also takes us through the "Chinese agile marketing" framework that allowed Huawei to rapidly launch 50 new products each year in various global markets. This episode provides a unique insider's perspective that every ambitious marketer should listen to, including tips on effectively communicating with different cultures.
In this episode, we’re joined by Andrew Garrihy, an experienced global CMO who has excelled in the highly competitive Chinese market. Andrew gives us a glimpse into the mindset and values that drive Chinese business culture. He shares valuable lessons on how to navigate hierarchies, earn respect, and prioritize collective wisdom over individual success. He also takes us through the "Chinese agile marketing" framework that allowed Huawei to rapidly launch 50 new products each year in various global markets. This episode provides a unique insider's perspective that every ambitious marketer should listen to, including tips on effectively communicating with different cultures.
49 min