Scratch: CMO Interviews Rival

We’re joined by Dan Slagen, the CMO of Tomorrow.io in this episode. Tomorrow.io is a global weather intelligence company that has truly challenged and changed the way weather prediction operates ⛈️. Their lean marketing team of just 4 people has managed to build a powerful global brand around their service 🌎. How did they do this? 1- Storytelling, 2 - Leveraging media coverage, 3- Aligning tightly with sales, and 4- AI/automation. Throughout the conversation, Dan emphasizes the importance of taking creative swings, balancing short and long-term initiatives, and speaking the board's language (by tying marketing efforts to business impact) 🏢. He talks about how maintaining a CEO mindset as a CMO has been critical in bringing Tomorrow.io to the stage it’s at today. This episode is packed with advice for marketers who want to get more buy-in & build a better relationship with their board.

In this episode, we’re joined by Andrew Garrihy, an experienced global CMO who has excelled in the highly competitive Chinese market. Andrew gives us a glimpse into the mindset and values that drive Chinese business culture. He shares valuable lessons on how to navigate hierarchies, earn respect, and prioritize collective wisdom over individual success. He also takes us through the "Chinese agile marketing" framework that allowed Huawei to rapidly launch 50 new products each year in various global markets. This episode provides a unique insider's perspective that every ambitious marketer should listen to, including tips on effectively communicating with different cultures.

In this episode, we are joined by Jose Moreno, the Chief Marketing Officer of USA Pickleball. USA Pickleball has come a long way from being a small organization with only a handful of employees a few years ago, to now being at the forefront of the fastest-growing sport in America. Their goal? - to make pickleball accessible and inclusive for everyone. One of the key factors in their success is their emphasis on creating a strong community around the sport, not just focusing on the game itself. Jose emphasizes the importance of listening and adapting constantly to truly earn the trust and support of their customers (in this case, the dedicated players). We finish the episode with some valuable insights on managing and keeping up with increasing demand for small marketing teams.

We are joined by Dylan Jones, the CMO of Podium Nutrition in this episode. Podium has evolved from a small CrossFit supplement brand to an emerging lifestyle performance brand, with ambitions to become the leading nutrition brand for Olympic athletes by the 2028 Los Angeles Olympics. One of the key success factors to Podium’s unique brand personality is prioritizing lifestyle and entertaining content over traditional marketing. Furthermore, Dylan talks about the importance of meeting the specific needs of niche audiences to authentically ‘build credibility’. This episode wraps up with valuable insights on building a brand’s unique personality & voice to stand out, while ensure that the marketing stays fun and relatable.

In this episode, we are joined by Bryant Garvin, Head of Marketing & Growth 📈 at Ozlo Sleep. Bryan talks to us about his unconventional approach to marketing, which he calls "performance branding". Performance branding is when you capture attention and build brand affinity through content that’s entertaining & emotionally resonant, while strictly measuring and optimizing the distribution of the content for performance metrics. He emphasizes how having a strong, differentiated product serves as the foundation for any ‘successful marketing’, and why all marketers need to have a basic understanding of human psychology & behavior to build campaigns that perform well.

In this exciting episode, Ashley Boyce, CMO and co-founder of Noteworthy, takes us through their journey of building a perfume brand that dares to be different in the competitive $48bn fragrance category. Noteworthy is a challenger brand that’s empowering consumers to discover their unique signature scent using AI, moving beyond the traditional designer and celebrity endorsements. Ashley talks about the importance of creating products that not only meet a tangible need but also carry a deeper meaning for consumers, similar to Dove's approach to female empowerment. With over 14 years of experience at Unilever, she also tells us about the differences in challenges & opportunities for challenger v/s incumbent brands. Join us in this episode to gain some valuable insights on using personalized experiences to differentiate in a crowded space.