Everything Cookbooks Andrea Nguyen, Molly Stevens, Kate Leahy, Kristin Donnelly

Kristin and Kate discuss author Michelle Braxton's turbulent publishing journey for her new book, Supper with Love. She shares the story behind the "organic" growth of her food career, how she balances social media creation, blogging and book writing with a separate full time career and how the book idea came about. She talks about committing firmly to the book's concept, why she chose her publisher and the tumultuous publishing process that include her editor leaving and the imprint closing. Finally, she discuses who her audience is, why she creates the sorts of recipes she does and her tips and advice for aspiring authors.

Kate and Kristin speak with Kathleen Schmidt, an industry veteran with years of experience in editing, publishing, marketing and public relations and now author of the newsletter Publishing Confidential. Kathleen shares her extensive career path, what her focus is as a freelancer and the origins of her newsletter along with what keeps her writing. She talks about the differences between marketing and PR, her dedication to an author centric approach and walks listeners through a hypothetical scenario of book promotion. Finally, she discusses what authors should focus on, thoughts on Authors Equity, the idea of a digital surrogate and her current course offerings dedicating to help author demystify their publishing experience. - Please excuse the audio quality in this one!

Kate and Molly speak with Lelani Lewis, a London born food stylist and culinary activist of Grenadian and Irish heritage now based in Amsterdam. Lelani shares how homesickness spurred her into a culinary career through pop-ups, where the idea for her debut cookbook came from as well as why she chose this title. She speaks about her desire to share the colorful, diverse nature of Caribbean food alongside its dark history and what she hopes readers will get from reading her book. She talks about working with a Dutch publisher, the unique editing and translation process, how she settled on her final recipe list and her ambitious new project.

Molly and Kristin dive into the territory of kid-lit in this talk with Alliah Agostini and Taffy Elrod, authors of The Juneteenth Cookbook. Alliah and Taffy discuss how they both got involved with the project, how they worked together and the goal they had of bringing the celebration of Juneteenth to life with food, history and family activities. They talk about the family representation in the book, the recipe development process and what went into all the extras inside. Alliah and Taffy both speak about tapping into their inner child while writing, what it was like working with their illustrator and the plans they have for the upcoming book tour.

Molly, Kristin, Andrea and Kate tackle the topic of cookbook criticism, spurred on by recent online conversations. They discuss what it could look like, its importance and what the lack of rigorous criticism means for cookbook publishing. They talk about the unique obstacles to reviewing cookbooks, the elements reviews should highlight and why we need to be wary of echo chambers. Our hosts speak on the idea that this genre isn't taken as seriously as others, what that means for cookbook quality and share what they specifically want to see in a good cookbook.

Kristin and Molly speak with author and blogger Shelly Worcel about breaking into speciality markets and writing niche, single subject cookbooks. Shelly speaks about growing her skills while blogging, how she was tapped to write her highly successful second book, and how her open mindset allowed a natural escalation of her brand and career. She shares the pitching process, how photography and styling fits into her workflow and how she is able to keep each new project fresh. She talks about marketing her books as "gifts", how she keeps merchandising in mind during the writing and the upcoming project she is concentrating on now.