All Up In Your Biz with Yvonne Tchrakian Yvonne Tchrakian

For this episode, Yvonne is joined by Suzie O’Neill the Irish makeup artist and the founder of the cosmetics company, Ayu. 
Suzie shares her personal and entrepreneurial journey. Including, setting up a brand as a new mum, coping with nearly losing everything when their builder went bankrupt and other challenges. She explains the role manifestation has played in her being able to build the life and business of her dreams. Suzie shares how manifestation has become a core part of who she is and how she incorporates it into her daily life.
KEY TAKEAWAYS
Suzie likes natural, easy, and simple. Ayu's products reflect her ethos. Truly solving problems, like Ayu´s concealer does, opens up a huge market. Don’t be afraid to broaden your advertising. Getting into retail is different and involves a higher level of stress. Give everything 100%. Land the deal, then figure it all out. Don´t be afraid. Talk about your plans. Once you tell people it is out there, and you have accountability. When you visualise and dream about what you will do your brain focuses on those things, sees the opportunities, you take action, and it happens. You are hugely impacted by what you read, watch, and listen to. Be at the forefront of your brand,  but make sure you include others too. Doing that builds bonds, enables you to reach a broader audience and futureproofs your business. Facilitate anything that helps your team with wellbeing. Never sacrifice sleep. Focus on how you want to show up in the world. BEST MOMENTS
‘I took the plunge and went into the brushes full time; with no money, I may add. ´
‘It was the one thing that every woman said to me.’
‘I  think because you convince yourself that that's the way things will be then you're just driven towards that.’
‘There´s so much neuroscience behind visualisation.’
 
GUEST AND EPISODE RESOURCES
https://www.ayucosmetics.com/
VALUABLE RESOURCES
website: pausepenny.com
Instagram: @yvonnetchrakian_manifest @pause.penny
LinkedIn: https://www.linkedin.com/in/yvonne-tchrakian-64257619/
HOST BIO
Yvonne started her career as a corporate lawyer for one of Ireland's top law firms. After the loss of a baby during pregnancy, Yvonne founded Pause. Penny - which was created to inspire people to manifest their dream lives. She is also a mom of four. Yvonne is a serial manifester, manifesting everything from her dream jobs (yes, multiple), her soulmate, her dream house and even her twins!
Podcast Description
This podcast is all about manifesting your dream life. Interviews with incredible entrepreneurs who are using manifestation to create successful businesses and solo episodes on how to start manifesting everything you desire. Yvonne teaches you 7 simple steps to manifesting your dream life, shares her own personal manifestation stories and gives practical advice on how to make manifestation a lifestyle.
Tune in and I guarantee you will be manifesting your dreams!

In this episode, Yvonne is joined by Ellen Kavanagh Jones the founder of Waxperts, who is known as the waxing queen. She is a beauty entrepreneur who developed a pain-free waxing product that is also easy for salon owners to use. Today, Ellen and her husband are in the process of launching a new skincare range for pre-teens which perfectly addresses the skincare issues they suffer from.
Ellen shares the details of her entrepreneurial journey and explains the role manifestation has played in her success.
KEY TAKEAWAYS
When Elin wanted to develop a new wax brand, she tried every single one of her competitor's products first. Research is a critical stage of the development of any new product. Regardless of the type of business you set up there will be difficult days, having a strong why will help to keep you going. Harness the fact that people who work for you and your customers are relying on you. You can use this to motivate you and keep you going through the bad days.  In some sectors, word of mouth is still an important aspect of marketing. Sometimes you have a great idea that the market is not ready for just yet. Our skin is our biggest organ, and it changes as we age, so everyone needs to use products that have been developed for their age group. Failure is a big part of your learning. It is by far the fastest and most effective way to learn. A positive mindset makes a huge difference in all aspects of your life. Doing your manifestations last thing at night makes them far more effective. BEST MOMENTS
‘Just find what you're good at….just be the best at that. ´
‘The drop when something does not go right is not for the faint-hearted.’
‘When I let go, my life will flow.’
 
GUEST AND EPISODE RESOURCES
https://www.waxpertswax.com
https://yourskinstuff.com/
Louise Hay - https://www.amazon.co.uk/s?k=Louise+Hay&i=audible&ref=dp_byline_sr_audible_1
Sara Blakely - https://www.amazon.co.uk/Spanx-Story-Underneath-Incredible-Storybook-ebook/dp/B07T8SG7WZ
VALUABLE RESOURCES
Website: pausepenny.com
Instagram: @yvonnetchrakian_manifest @pause.penny
LinkedIn: https://www.linkedin.com/in/yvonne-tchrakian-64257619/
HOST BIO
Yvonne started her career as a corporate lawyer for one of Ireland's top law firms. After the loss of a baby during pregnancy, Yvonne founded Pause. Penny - which was created to inspire people to manifest their dream lives. She is also a mom of four. Yvonne is a serial manifester, manifesting everything from her dream jobs (yes, multiple), her soulmate, dream house and even her twins!
Podcast Description
This podcast is all about manifesting your dream life. Interviews with incredible entrepreneurs who are using manifestation to create successful businesses and solo episodes on how to start manifesting everything you desire. Yvonne teaches you 7 simple steps to manifesting your dream life, shares her own personal manifestation stories and gives practical advice on how to make manifestation a lifestyle.
Tune in and I guarantee you will be manifesting your dreams!

In this episode, Yvonne is joined by Julie Peelo the founder of PEELO the Irish premium handbag and accessories brand. Without realising it Julie has been using manifestation techniques to get herself to where she wanted to be at each stage of her life. At 23, she went to Italy without having a job lined up and not being able to speak Italian and worked across the world but came back to Ireland to become the design director for Ireland’s largest retailer, Dunnes Stores and marry her soulmate.
Before setting up PEELO she had worked at John Rocha in Dublin, Marni in Milan, and John Galliano’s studio in Paris, DVF and was asked to re-invent the Juicy Couture brand. She and Yvonne discuss her journey and the role manifestation played.
KEY TAKEAWAYS
From a relatively early age Julie has followed her gut instincts and took risks. You cannot manifest something out of thin air. You have to take action, hustle for it, and work hard. When you see an opportunity, be brave and take it. Sometimes it can take a couple of years for everything to fall into place. Visualisation is enormously powerful for manifestation. The universe throws you challenges. Follow your gut when deciding how to tackle them. If bad things happen, decide what to do about it, then move on. BEST MOMENTS
‘You gotta hustle a little bit. I worked my ass off which got me an absolute dream job in my 20s. ´
‘It was just really wild and creative.’
‘I am trying to target cruise ships because I think that would be interesting for my business.’
 
GUEST AND EPISODE RESOURCES
https://peelo.ie/
VALUABLE RESOURCES
website: pausepenny.com
Instagram: @yvonnetchrakian_manifest @pause.penny
LinkedIn: https://www.linkedin.com/in/yvonne-tchrakian-64257619/
 
HOST BIO
Yvonne started her career as a corporate lawyer for one of Ireland's top law firms. After the loss of a baby during pregnancy, Yvonne founded Pause. Penny - which was created to inspire people to manifest their dream lives. She is also a mom of four. Yvonne is a serial manifester, manifesting everything from her dream jobs (yes, multiple), her soulmate, dream house and even her twins!
Podcast Description
This podcast is all about manifesting your dream life. Interviews with incredible entrepreneurs who are using manifestation to create successful businesses and solo episodes on how to start manifesting everything you desire. Yvonne teaches you 7 simple steps to manifesting your dream life, shares her own personal manifestation stories and gives practical advice on how to make manifestation a lifestyle.
Tune in and I guarantee you will be manifesting your dreams!

In this episode, Dr Sarah McKay, a neuroscientist, author, and mom, joins Yvonne. They talk about a wide range of topics, including the biggest misconception about the female brain, what happens to the brain during pregnancy, PMS, and a range of other fascinating subjects. Dr McKay also explains why the idea that the Reticular Activating System (RAS) is the centre of manifestation is not backed up by neuroscience.
KEY TAKEAWAYS
Four out of five mothers experience “baby brain.” Dr McKay shares what the research tells us about this. Women´s brains change during pregnancy to prepare for motherhood, Dr McKay explains how and shares what the research tells us. Hormones are not the main driver of the female brain. But they do have an impact and affect some women much more than others. In countries where women do not feel they have a voice, rates of PMS are much higher. When it comes to things like PMS, we need to factor in what society has told us to expect and the impact that has on how we think and in turn how our bodies respond. The words we use and the social narrative we accept have a strong impact on how we think, feel and therefore act. The placenta has a biological sex too. Some of a baby´s cells migrate into the mother´s brain. The RAS potentially plays a role in what you pay attention to, and where your focus goes. But it does not mean you can use it to manifest. Your social networks have the biggest impact on your life. BEST MOMENTS
‘We don't find clear variation of mood based on the day of the month in most women. ´
‘Be very conscious of what you are telling yourself.’
‘The loudest voice in the crowd is the people around us and that's the greatest source of strength and resilience that we should be seeking out.’
‘Our brains do change particularly during our first pregnancy.’
 
GUEST AND EPISODE RESOURCES
RSA article - https://www.linkedin.com/pulse/wishing-upon-neuron-reticular-activating-system-wont-manifest-mckay-1a2pc/?trackingId=GdUfZDFVQvmUqN1mWYCFvw%3D%3D
Placenta sex post - https://www.instagram.com/p/C5l4laCBzE0/ 
https://drsarahmckay.com/
Microchimerism - https://www.scientificamerican.com/article/scientists-discover-childrens-cells-living-in-mothers-brain/
Brain change during pregnancy - https://www.uab.cat/web/newsroom/news-detail/pregnancy-leads-to-changes-in-the-mother-s-brain-1345668003610.html?noticiaid=1345716582270
VALUABLE RESOURCES
website: pausepenny.com
Instagram: @yvonnetchrakian_manifest @pause.penny
LinkedIn: https://www.linkedin.com/in/yvonne-tchrakian-64257619/
HOST BIO
Yvonne started her career as a corporate lawyer for one of Ireland's top law firms. After the loss of a baby during pregnancy, Yvonne founded Pause. Penny - which was created to inspire people to manifest their dream lives. She is also a mom of four. Yvonne is a serial manifester, manifesting everything from her dream jobs (yes, multiple), her soulmate, dream house and even her twins!
Podcast Description
This podcast is all about manifesting your dream life. Interviews with incredible entrepreneurs who are using manifestation to create successful businesses and solo episodes on how to start manifesting everything you desire. Yvonne teaches you 7 simple steps to manifesting your dream life, shares her own personal manifestation stories and gives practical advice on how to make manifestation a lifestyle.
Tune in and I guarantee you will be manifesting your dreams!

In this episode, Yvonne is joined by Zain Peer the co-founder of London Nootropics. When he and his childhood friend Shez Shaikh discovered that adding certain natural plants that contained adaptogens to coffee gave their minds and body an incredible long-lasting boost they were amazed. So much so that they developed their own coffee adaptogen blends so others could also benefit.
They were approached to get on Dragons' Den UK. They got offered a deal - but did they take it? What really happens behind the scenes? Do people really take the money?
Zain shares their entrepreneurial journey including the role visualisation and manifesting played for them. He also provides a fascinating insight into what it is like to appear on Dragon´s Den. Yvonne and Zain also discuss the legal side of bringing investors into a company including some of the pros and cons of using this type of financing.
KEY TAKEAWAYS
Adaptogens which can be found in mushrooms, roots and other foods when combined with coffee are incredibly powerful. Adding the right adaptogens to coffee provides you with a more sustained boost. To work, the ingredients have to be high quality. To fully access the nutrients in mushrooms you need to consume an extract. To reach more people they have kept the price relatively low while keeping the quality super high. You can reset your body clock during travel using a simple adaptogen coffee. Being authentic in all you do is important. Prioritising serving others over continually increasing your profits is more likely to make you happier. Zain also shares a very effective sleep tip.  
BEST MOMENTS
‘We started adding natural ingredients to coffee for like a more sustained boost. ´
‘The first thought of the business isn't to make loads of money and sell the business. It’s to share adaptogens with different people.’
‘We need an extract which makes the active compounds bioavailable so we can absorb them.’
GUEST AND EPISODE RESOURCES
https://londonnootropics.com/ 
https://uk.linkedin.com/in/zainpeer 
VALUABLE RESOURCES
website: pausepenny.com
Instagram: @yvonnetchrakian_manifest @pause.penny
LinkedIn: https://www.linkedin.com/in/yvonne-tchrakian-64257619/
HOST BIO
Yvonne started her career as a corporate lawyer for one of Ireland's top law firms. After the loss of a baby during pregnancy, Yvonne founded Pause. Penny - which was created to inspire people to manifest their dream lives. She is also a mom of four. Yvonne is a serial manifester, manifesting everything from her dream jobs (yes, multiple), her soulmate, dream house and even her twins!
Podcast Description
This podcast is all about manifesting your dream life. Interviews with incredible entrepreneurs who are using manifestation to create successful businesses and solo episodes on how to start manifesting everything you desire. Yvonne teaches you 7 simple steps to manifesting your dream life, shares her own personal manifestation stories and gives practical advice on how to make manifestation a lifestyle.
Tune in and I guarantee you will be manifesting your dreams!

In this episode, Yvonne sits down with Lauren Murrell, a former lawyer who is the CEO and co-founder of BySarah. Lauren is a super manifester, a high-vibe kind of girl, who used affirmations and the power of her mind to help her to overcome a cancer with a 20% chance of survival.
When chemotherapy and full-body irradiation rendered Lauren´s skin red, raw, and hypersensitive, none of the commercial products provided relief. So, her sister Sarah formulated her own skincare solutions in her kitchen and their company BySarah was born. Today, they provide natural skincare products for people with stressed and sensitive skin from across the world.
KEY TAKEAWAYS
When life gets really hard, you have a choice. You can feel completely powerless and be a victim of life or fight with every ounce of your being. Using language and believing that there can be a better way is incredibly, incredibly powerful. Use visual inputs e.g. posters to help you to see your better future. The mind is incredibly powerful, it can push your body beyond what you and others think is physically possible. When you're manifesting and hoping for things you can't hold on to it too tightly you just have to trust it will happen. Don´t doubt the signs.  Chemo brain is real – at one stage Lauren could only read children´s books. BySarah skincare is helping people who are going through life-stage events like cancer treatment, menopause, pregnancy and more to restore their skin to health. You're over 70% more likely to achieve your goal. If you write it down, take action, and have accountability. Be kind to yourself, it is really, really hard to build a business. BEST MOMENTS
‘Stay strong, keep really strong. ´
‘The rebuilding of my body required so much of my mind.’
‘We're not just selling products to make money; we're selling products to help people to help the planet to make a positive impact.’
‘You´ve got to write it to invite it.’
 
GUEST AND EPISODE RESOURCES
https://bysarahlondon.com/
VALUABLE RESOURCES
website: pausepenny.com
Instagram: @yvonnetchrakian_manifest @pause.penny
LinkedIn: https://www.linkedin.com/in/yvonne-tchrakian-64257619/
HOST BIO
Yvonne started her career as a corporate lawyer for one of Ireland's top law firms. After the loss of a baby during pregnancy, Yvonne founded Pause. Penny - which was created to inspire people to manifest their dream lives. She is also a mom of four. Yvonne is a serial manifester, manifesting everything from her dream jobs (yes, multiple), her soulmate, dream house and even her twins!
Podcast Description
This podcast is all about manifesting your dream life. Interviews with incredible entrepreneurs who are using manifestation to create successful businesses and solo episodes on how to start manifesting everything you desire. Yvonne teaches you 7 simple steps to manifesting your dream life, shares her own personal manifestation stories and gives practical advice on how to make manifestation a lifestyle.
Tune in and I guarantee you will be manifesting your dreams!