Authors Channel Steven Sonsino and Jacqueline Moore

Before you write books, write articles. It’s a great way to share inspiring stories, and engage with your community, says Professor Jamie Anderson, author of The Fine Art of Success.

Writing a book is a great way to make even complex knowledge practical and to pass it on, says Professor Andrew Scott, bestselling author of The 100-Year Life.

The main reason to write a business book is to create a really great calling card for what it is you do, says Marty Neumeier, bestselling author of The Brand Gap and Zag. Especially if what you do is unique.

How former corporate CEO Alok Sinha is using his book to launch a second career as a global thought leader.

Writing a book is like getting paid to do your marketing, says David Meerman Scott, bestselling author of The New Rules of Marketing & PR. And it gives you an unfair advantage.

 

‘Watch your life change,’ says Daniel Priestley, the entrepreneurs mentor, as he urges you not to sell your book, but to give thousands of copies away for free.