Between Worlds Mike Walsh

On a recent visit to Barcelona, I sat down with Marco Bertini, one of the world’s foremost experts on dynamic pricing. Bertini is a professor of marketing at Esade University and the author of the book, ‘The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value,’ which examines how technology and society stimulate accountability, prompting companies to profit from the outcomes they deliver rather than the offerings they bring to market.

Ben Waber is one of the world’s leading experts on people analytics and organizational culture. He is the founder of Humanyze and a professor at MIT. We caught up in Tokyo to discuss the future of work and the impact of large language models (LLMs) on productivity.

I sat down with Pierre-Yves Calloc'h, Chief Digital Officer at Pernod Ricard, to discuss the company's journey in embracing AI, algorithms and automation to drive marketing effectiveness, sales performance, and consumer engagement. Pernod Ricard, known for its extensive portfolio of brands such as Absolut Vodka, Jameson, and Ballantine's, has been at the forefront of leveraging AI to make data-driven decisions and personalize consumer experiences.

Byron Reese, an acclaimed author, futurist, and entrepreneur shares his insights on the concept of ‘Agora’, a superorganism formed by the collective interactions of human beings. Drawing parallels complex adaptive systems like beehives, Reese argues that just as individual bees come together to create an entirely new organism with emergent properties, humans too form a higher-order entity through their differentiated roles and interactions.

What are the new challenges that generative AI is creating for copyright law? In this episode, I speak with Matt Hervey, the head of AI law at Gowling, to explore the legal intricacies surrounding the creation of content and ideas by large language models. In our discussion, Matt sheds light on the complex landscape of AI ownership, highlighting the differences in legal frameworks across various jurisdictions, such as the UK, EU, and US.

Mikko Hyppönen is a renowned Finnish cybersecurity expert and the Chief Research Officer at WithSecure. In our discussion, we delved into the rapidly evolving landscape of cybersecurity threats, particularly focusing on the impact of artificial intelligence and large language models