Carbonated Thoughts Arijit

This episode is a take on the struggles that the African American community has been facing in the USA. We discuss the story of Trayvon Martin and George Floyd and explore how state laws are used to deprive the African Americans of their rights. We try to understand how corporations have benefited from discrimination and how brands have responded to the the current #BLACKLIVESMATTER campaign

The COVID 19 crisis that started as a health emergency quickly turned into an economic disaster hitting the global production capacity. Unlike the 2008-09 financial crisis, this pandemic was sudden and more severe.  As people were forced to stay indoors by their governments, to contain the spread of the disease, a new pattern of consumer behaviour started to emerge. Brands across the globe had to act swiftly to face the challenge posed by this shift in consumer outlook. This episode discusses the different challenges brands are facing and how they can strategies to stay relevant amid these uncertain times. The episode also highlights certain initiatives that few brands have undertaken that can be a lesson for others.