35 episódios

Welcome digital economists! If you are in digital marketing, eCommerce, social media, startups, scale-ups, blockchain, IoT, ICT, digital platforms, analytics, etc. - listen to some of the very best in the game. After 18 years in Digital Marketing and eCommerce, Dino’s assembled an unmatched team of digital space experts ready to discuss the most complex digital challenges. Various industries, expertise, and a lot of screw-ups along the way. We have it all here - without censorship. If you can't fix the brakes, make the horn louder. Enjoy!
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Dino Oreski's podcast - Digital Economy 101 Dino Oreski

    • Negócios

Welcome digital economists! If you are in digital marketing, eCommerce, social media, startups, scale-ups, blockchain, IoT, ICT, digital platforms, analytics, etc. - listen to some of the very best in the game. After 18 years in Digital Marketing and eCommerce, Dino’s assembled an unmatched team of digital space experts ready to discuss the most complex digital challenges. Various industries, expertise, and a lot of screw-ups along the way. We have it all here - without censorship. If you can't fix the brakes, make the horn louder. Enjoy!
Hosted on Acast. See acast.com/privacy for more information.

    SMS Marketing

    SMS Marketing

    SMS in 2024?!? Oh yes, businesses use it, and people respond to it.
    Dive into the world of SMS marketing with Tadej Bogataj, co-founder and CEO of CartBoss who shares his insights on what sets SMS marketing apart from other digital marketing channels and its key benefits over email marketing and social media.
    What is the effectiveness of text messages in engaging customers, how important is personalization, and what are the essential components of a successful SMS campaign? Find out as Tadej also highlights the main features of the CartBoss platform and shares a success story of a business that significantly benefited from using their service. Additionally, we touch on the legal and regulatory challenges in SMS marketing and how CartBoss addresses these issues.
    Tune in and discover how SMS marketing can boost your customer engagement and drive sales.

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    • 28 min
    The Power of Saying NO

    The Power of Saying NO

    How to say no? When and why is it crucial to say no, and how can it be done correctly?
    We asked Hans Ulrik Madesen, an experienced sales director, to give us a hand.
    Explore the transformative power of saying no as Hans Ulrik shares his insights on why mastering the art of refusal is crucial in today’s fast-paced world and offers practical advice on how to do it effectively without burning bridges.
    Join us as we delve into:
    The psychological impacts of always saying yesCommon scenarios where people struggle to say noPractical strategies for setting boundariesReal-world examples from Hans’s professional journeyKey benefits of confidently saying noOvercoming the challenges associated with this practice
    Whether you’re looking to improve your personal life or professional career, this episode will provide valuable tools and perspectives to harness the power of saying no.

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    • 27 min
    Affiliate marketing

    Affiliate marketing

    Za dobro funkcioniranje affiliate prodajnog kanala neophodna je transparentna tehnologija, kao što je CJ.com affiliate mreža, u okviru koje web trgovci prate i optimiziraju affiliate prodajne kanale.
    Zato nam u goste stiže Marina Kostkova, Business Development Manager u CJ VIVnetworksu te nam detaljnije pojašnjava modele rada sustava, na koji se način uklapaju u digitalnu strategiju i kako unutar ovakvog sustava zaštiti svoj brend.
    Kako je došlo do popularnosti ovog prodajnog kanala do te mjere da ga koriste gotovo sve svjetske vodeće web trgovine, a koji se temelji na provizijskom modelu suradnje. Također, okrećemo se i trendovima koji tek dolaze u Europu, diskutiramo o izazovima praćenja i pravima privatnosti koje utječu na svaki biznis.
     
    Dodatni resursi:
    CJ VIV Networks web stranicaCJ VIV Networks LinkedIn stranica
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    • 33 min
    Od ideje do tržišta: Razvoj igara u dinamičnom digitalnom okruženju

    Od ideje do tržišta: Razvoj igara u dinamičnom digitalnom okruženju

    Dinamičan svijet gaming industrije danas nadmašuje čak filmsku i glazbenu industriju zajedno po prihodima. A kako se strast prema igrama spaja s poslovnim inovacijama, otkriva nam Darijan Kosić - serijski poduzetnik, dopredsjednik udruge eCommerce Hrvatska te CEO hrvatskog game development studija, Today's Games.
    Raspravljamo o globalnim trendovima koji oblikuju razvoj igara, izazovima koje donosi integracija AI tehnologije i virtualne stvarnosti, te na koji način tim Today's Game studija razvija "ReSetna", igru koja cilja specifičnu nišu na tržištu. Također, razvijaju i B2B rješenje TGI koje olakšava razvoj igara za kolege u industriji.
    Dodatni resuri:
    Today's game studio web straniceToday's game studio Facebook stranicaToday's game studio YouTube kanalToday's game studio Instagram profil
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    • 32 min
    Presjek epizoda - od 21 do 30

    Presjek epizoda - od 21 do 30

    Došlo je vrijeme za još jednu unplugged epizodu u kojoj soliram i radim pregled našeg dosadašnjeg putovanja kroz ovaj podcast, ovaj put od od epizode #21 do #30. Također najavljujem i ono što nas čeka u narednih devet epizoda.
     
    Hvala vam na slušanju, propitkivanju, ispitivanju i vašem angažmanu - nastavite svoja istraživanja uz Digital Economy 101.
    Dodatni resursi:
    Digital Economy 101 SpecialsSpark Innovation HubTravel Curious

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    • 20 min
    The Innovative Future of Commercial Departments

    The Innovative Future of Commercial Departments

    Sales and marketing are commercial departments. They should work to thrive together, fail together, and… innovate together!
    Our guest is Tom Pennings - a seasoned entrepreneur whose technical journey began in Silicon Valley at Borland and Google before transitioning to pioneering ventures fueled by his innovative vision in the tech industry. Over two decades, he has founded and successfully sold multiple startups, drawing on his expertise in product development, software design, and, more recently, sales. Beyond his professional pursuits, you'll often find him with family, preparing BBQ feasts, hitting the trails for a run, or soaring through the skies piloting glider planes.
    Join us as we explore a range of critical topics with Tom, from the impact of data analytics on customer relations to the role of AI and automation in streamlining operations. We delve into the challenges and strategies pivotal to digital transformation and uncover innovative approaches that are enhancing customer experiences today. Tom sheds the light on emerging technologies poised to revolutionize commercial sectors and shares valuable insights on integrating sustainability through innovation and offers strategic advice for leaders aiming to foster a culture of innovation.
    Additional resources:
    Salesnudge official websiteOnsophic official website

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    • 33 min

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