21 episódios
Easy Being Green? Lessons in sustainable business Easy Being Green? Podcast
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A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose?
This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.
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S2 Ep8: How businesses can give back in a truly authentic way that drives real impact, with Westen MacIntosh
Today’s conversation is a super useful guide for ecommerce businesses who want to give back in an authentic and impactful way. Westen MacIntosh, CMO at social impact platform Virtue, talks us through:
The challenges Virtue is addressing
How to go about engaging your audience with a chosen cause
The “hidden” benefits of giving back in this way
The businesses or industries that are becoming most engaged with giving back
www.virtueimpact.com
easybeinggreenpodcast.com -
S2 Ep7: The benefits of regenerative farming with Scott Gooding
Today's chat is with Scott Gooding, nutritionist, exercise coach, author and the founder of The Good Farm Shop. We covered what regenerative farming is and how it can positively impact our precious ecosystem and climate crisis, what the barriers are to its uptake from both a business and a consumer point of view, how extreme crises, like the pandemic, have impacted our values and the way we work, the impacts of media sensationalism and catastrophising on action and division of society, and much more. A real variety of topics.
The Good Farm Shop: thegoodfarmshop.com
How to green the world's deserts and reverse climate change | Allan Savory
Transcript at easybeinggreenpodcast.com. -
S2 Ep6: Purpose-led Angel Investing with Olivia Sibony
Today's conversation is with Olivia Sibony who, among many other things as we will find out!, is the Head of Impact and Growth at Angel Investment Network about what happens when the world of impact and sustainability collides with the world of investing and finance, and how best to align profit with purpose.
If you are an entrepreneur, a startup founder or simply someone with an idea for a sustainable business, this is an episode you can't miss as when it comes to connecting with Angel Investors, Liv really is an expert and she shared so many practical pieces of advice in this conversation.
Find Angel Investment Network at www.angelinvestmentnetwork.co.uk.
Episode transcript is at easybeinggreenpodcast.com.
Connect with Charli at @theeasybeinggreenpodcast or hello@easybeinggreenpodcast.com. -
S2 Ep 5: The sustainable power of digital performance with Tess Coughlan-Allen
Today's conversation with Tess Coughlan-Allen, from website performance agency Atomic Smash, explores how the agency has been supporting the Centre for Sustainable Energy (CSE) in its mission, vision and in communicating its impact, with an accessible, inclusive and sustainable web platform. We also discuss the link between the performance of a website and its impact on people and planet, what keeps Tess motivated and whether there is such a thing as a truly sustainable business... yet?
Find Atomic Smash at www.atomicsmash.co.uk.
Episode transcript is at easybeinggreenpodcast.com.
Connect with Charli at @theeasybeinggreenpodcast or hello@easybeinggreenpodcast.com. -
A quick announcement
Hello! Charli here, host of the Easy Being Green? Podcast, with a quick announcement. I’m taking a little break from editing and publishing the podcast for the next couple of weeks to take care of my own wellbeing, as I believe it’s super important to practise what you preach. Which means the next episode, with the wonderful Tess Coughlan-Allen from website performance agency Atomic Smash, will be out on Friday 2nd June.
In the meantime, why not catch up on some of the conversations we’ve already had this season?
Thanks for sticking with us while we take this small break over the next two weeks. Keep it Green and I’ll see you on the other side. -
S2 Ep 4: How to communicate your impact, with Sophie Turton
In today's empowering and inspiring conversation is with award-winning NCTJ-qualified journalist and brand strategist Sophie Turton, from brand storytelling agency Electric Peach, we cover:
How Electric Peach started and what challenges it is addressing.
How to combat the fear of putting yourself out there if you are suffering from purpose-hushing.
How a brand or business should go about communicating its purpose, or talking about its sustainability creds.
How the marketing industry - particularly in agency land - can move the dial away from competitiveness (where there is only one winner) and towards collaboration (where we all win in some way), when it comes to the betterment of the planet.
What gets Sophie out of bed in the morning and does she think there is such a thing as a truly sustainable business, yet?
Connect with Sophie on LinkedIn here (and here is the article I mentioned in the episode).
Follow us at @theeasybeinggreenpodcast and easybeinggreenpodcast.com.