35 min
Episode 001: The myth of the creative genius (and why it needs to die!) What if? Creativity in a nutshell
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- Educação
Welcome to Episode 001: The myth of the creative genius (and why it needs to die!)
In this episode, we burst the bubble of the creative genius. We discuss where this myth comes from, why it’s so destructive and anxiety-inducing, and why we should all see ourselves are creatives. Because we all are. We also set out to define what creativity is - and why so many things you do all the time, are acts of creativity. This loser definition of creativity can help loosen people up to the idea that they’re a creative genius in their own way.
From your friends at Berghs School of Communication comes a podcast about creativity in a nutshell. We know that everyone is creative and part of our mission is to help people get in touch with their creative side, and to help them develop - both personally and professionally. We believe that creativity is key to both imagining, and creating a better world, and a brighter future.
Experience Berghs
If you’re curious to develop your creativity, be sure to check out Berghs School of Communication. We run a whole lot of courses (both online and in-person) to develop your strategy, writing, user experience skills. Or you can brush up on your creative software skill or create a portfolio that you’re proud of. But the jewel in our crown is our Berghs Bachelor program.
About your hosts:
Christopher Waldekrantz has over 15 years experience in advertising and marketing, and has worked in Sweden as well as in Australia. As a creative, he’s specialized in concept development and digital solutions. During his time at agencies such as Droga5 and R/GA, he’s worked with a broad array of clients such as Nike, Virgin Atlantic, Unilever, P&G, WWF, Ray-Ban, Cadbury, News Ltd, Toyota, Renault and Adlibris. Most recently, he’s co-founded Odd Society in Copenhagen, a design studio built on radical collaboration.
Adam Horne is creative director at Berghs Studio. He's an Australian in Sweden (via a stint at McCann Paris) who is driven by curiosity. And fear, and money, and a love of expensive cheeses, but mainly he's driven by curiosity... He does it because he's fascinated by how people tick. He wants to know how everything works. Why something’s funnier in Finland than France. Why some people love sudoku while others share cat videos.
About Berghs:
We’re often described as a world-leading communication school. At Cannes, we’ve won the AKQA Future Lions School of the Year Award on seven different occasions, competing against more than 60 schools from 40 countries. Since it started in 2005, we’ve received the main award in 2018, 2017, 2016, 2015, 2014, 2010, and 2009. Our students are sought after for their ability to quickly translate their knowledge into action, and 97% have a job in their field of study within six months of graduation. Learn more here.
Feedback?
We'd love to hear from you tweet @adamhorne or email adam.horne@berghs.se
Welcome to Episode 001: The myth of the creative genius (and why it needs to die!)
In this episode, we burst the bubble of the creative genius. We discuss where this myth comes from, why it’s so destructive and anxiety-inducing, and why we should all see ourselves are creatives. Because we all are. We also set out to define what creativity is - and why so many things you do all the time, are acts of creativity. This loser definition of creativity can help loosen people up to the idea that they’re a creative genius in their own way.
From your friends at Berghs School of Communication comes a podcast about creativity in a nutshell. We know that everyone is creative and part of our mission is to help people get in touch with their creative side, and to help them develop - both personally and professionally. We believe that creativity is key to both imagining, and creating a better world, and a brighter future.
Experience Berghs
If you’re curious to develop your creativity, be sure to check out Berghs School of Communication. We run a whole lot of courses (both online and in-person) to develop your strategy, writing, user experience skills. Or you can brush up on your creative software skill or create a portfolio that you’re proud of. But the jewel in our crown is our Berghs Bachelor program.
About your hosts:
Christopher Waldekrantz has over 15 years experience in advertising and marketing, and has worked in Sweden as well as in Australia. As a creative, he’s specialized in concept development and digital solutions. During his time at agencies such as Droga5 and R/GA, he’s worked with a broad array of clients such as Nike, Virgin Atlantic, Unilever, P&G, WWF, Ray-Ban, Cadbury, News Ltd, Toyota, Renault and Adlibris. Most recently, he’s co-founded Odd Society in Copenhagen, a design studio built on radical collaboration.
Adam Horne is creative director at Berghs Studio. He's an Australian in Sweden (via a stint at McCann Paris) who is driven by curiosity. And fear, and money, and a love of expensive cheeses, but mainly he's driven by curiosity... He does it because he's fascinated by how people tick. He wants to know how everything works. Why something’s funnier in Finland than France. Why some people love sudoku while others share cat videos.
About Berghs:
We’re often described as a world-leading communication school. At Cannes, we’ve won the AKQA Future Lions School of the Year Award on seven different occasions, competing against more than 60 schools from 40 countries. Since it started in 2005, we’ve received the main award in 2018, 2017, 2016, 2015, 2014, 2010, and 2009. Our students are sought after for their ability to quickly translate their knowledge into action, and 97% have a job in their field of study within six months of graduation. Learn more here.
Feedback?
We'd love to hear from you tweet @adamhorne or email adam.horne@berghs.se
35 min