Escape Velocity German Velasco and Sam Selikoff

Sam gives us an update on how his marketing cycle is going, what he's focusing on, and why he's starting with the title. German shares a slight detour into open source and prepares for his 6-week cycle to improve his Testing LiveView offer. 
Testing LiveView Build UI 

German talks about where he wants to be at the end of 2024 and the importance of a singular focus. Sam talks about Build UI's latest course launch and his upcoming work cycle on marketing.

We have a guest! Tyler Young joins German to talk about his new venture: Sleep Easy -- a proactive website monitoring tool that alerts users before issues happen!
Tyler shares the story of why he chose this venture, how he's winding down his regular job to focus full time on Sleep Easy, his hopes and goals, current problems, and more. And if you want, you can follow Tyler's journey through his newsletter. 
You can find more about Tyler: 
Sleep Easy website: https://www.sleepeasy.app/Twitter: https://twitter.com/TylerAYoungTyler's website: https://tylerayoung.com/Newsletter to follow Tyler's journey: https://tylerayoung.com/category/build-in-public/Also mentioned in the podcast: 
April Dunford's Obviously Awesome positioning book and MicroConf talk

Sam talks about the launch of Build UI's fourth course, the importance of pre-launch marketing, and plans for Build UI's next course. German talks about potentially adding sponsorships to Elixir Streams, asking the Elixir community about what course they'd like to see him make next, and building an audience.
Links:
- Build UI's newest course on Remix- Sam's talk at Next.js Conf- Elixir Streams- German's post on Elixir Forum- Build an Audience episode of Rework
Twitter: German, Sam

German and Sam are back! Sam answers a question on why he thinks making courses with deadlines will work this time around. German then shares his two potential plans of action: building another course, or curating Elixir content in his Elixir Streams website. Sam pushes back to make sure German deliberately chooses a goal for whichever activity he pursues next.Links:
Build UITesting LiveViewElixir StreamsTwitter: German, Sam

Sam tells German about his new idea for scoped marketing campaigns, the difference between YouTube videos and Build UI lessons, scoping new course launches to a month, and lifetime pricing vs. course bundles.
Build UI's Lifetime membership sale page: https://buildui.com/pricing
Twitter: German, Sam