39 episódios

In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand.

If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one.

After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, I started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful.

I created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way!

Visit FoodMarketingNerds.com to download your free social media e-book.

Food Marketing Nerds Blue Bear Creative

    • Negócios

In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand.

If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one.

After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, I started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful.

I created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way!

Visit FoodMarketingNerds.com to download your free social media e-book.

    FMN 049: Using Social Ads Like a Boss, with Nik Ingersoll

    FMN 049: Using Social Ads Like a Boss, with Nik Ingersoll

    We’ve got an awesome interview lined up for you today.
    I’m chatting with Nik Ingersoll, Co-Founder of Barnana. Nik is on the list of Forbes 30 Under 30 and just an all around cool dude.
    Before starting Barana, Nik founded a digital agency which eventually formed into an augmented reality firm. And today, we dive into how he’s leveraged creative thinking and guerrilla and social marketing tactics to grow Barnana so quickly.
    In this episode, you’ll learn:
    How creative food startups are opening doors with big retail partners using Facebook Ads What it takes to pull off an attention grabbing PR stunt Why traditional industry thinking might stunt your company’s growth And so much more. It’s a bit of a shorter episode, but it is packed with tons of unfiltered, actionable advice for food marketers. 
    We discuss a lot of extremely useful Facebook Ad Tactics in a short amount of time, so rather than having you pause and write down notes every couple seconds, we’ve compiled all the best tips into a downloadable PDF, at FoodMarketingNerds.com/facebook-ads/.

    • 27 min
    FMN 048: Using Social Data to Be a Smarter Marketer with Lauren Shafer

    FMN 048: Using Social Data to Be a Smarter Marketer with Lauren Shafer

    On the show today, we have Lauren Shafer of Michele’s Granola, and we’re talking all about social media, and how to find what works for your brand.
    Michele’s Granola is a fast-growing brand that makes delicious, small batch granola products you can find in stores across the country. Since joining the company, Lauren has grown into her role of marketing manager, where she leverages the social media data, to constantly improve how Michele’s Granola communicates with their customers.
    In the episode, you learn
    Why your current approach to Facebook and Instagram is probably too similar What brand partnerships can do for you on social that influencer marketing doesn’t How to organically get more positive reviews on Amazon And plenty more.
    To learn more about Michelle's Granola, check out their website here.
    For links and show notes, visit FoodMarketingNerds.com.

    • 36 min
    FMN 047: How Organic Brands Are Crushing It On QVC with Serafina Palandech

    FMN 047: How Organic Brands Are Crushing It On QVC with Serafina Palandech

    Today we’re chatting with Serafina Palandech of Hip Chick Farms. Serafina’s company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 and half years ago in an effort to provide healthy food to people and children on a mass scale.
    From being on a reality show to selling out of inventory on QVC, her company has had amazing success and is growing like crazy.
     On the show today, we discuss:
    How being on QVC works and what effect it has on your business What core marketing areas you should focus on to grow a cult like following How to use data to know when a packaging redesign might be in order  And a lot more – Let’s go hang with Serafina!

    • 40 min
    FMN 046: Trends to Watch for a Future-Proof Brand with Fred Hart

    FMN 046: Trends to Watch for a Future-Proof Brand with Fred Hart

    Fred Hart is joining us on the show today. We had Fred on the podcast back at episode #30, and if you haven’t listened to that interview yet, we talked all about honing brand strategy, and I’d definitely recommend checking that one out.
    Fred is a Partner and Creative Director of Interact, one of the most sought after packaging design firms in the industry.
    Part of Fred’s job as creative director is keeping a pulse on industry trends and how to leverage that knowledge to set brands up for the future. Fred and his team recently returned from the Fancy Foods show in New York, and on the show today, we talk about:
    Interesting categories and trends popping up in the Natural Products industry How Amazon’s purchase of Whole Foods could have a huge impact on packaging design What steps you can take to get your brand strategy buttoned up And plenty more…
    Fred is a rock star in the industry and has plenty to teach us all in his approach to keying in on trends, branding, and design.
    Resources: 
    Pics of Notable Trends at the Fancy Foods Show
    Check Interact Out on Instagram

    • 35 min
    FMN 045: Hustling Your Way to Category Dominance with Kate Weiler

    FMN 045: Hustling Your Way to Category Dominance with Kate Weiler

    On the show, we’ve got Kate Weiler, co-founder of DrinkMaple- and we’re talking about being the champion of your own new category. Kate’s maple water is now sold in over 12,000 stores, which has taken years of grit, passion, and in her words “blissful ignorance” to make happen.
    As you’ll hear from Kate, there are pros and cons to creating a product that’s the first of it’s kind, especially as a start-up bootstapping it to the top.
    Kate’s got hustle, and is a wealth of information about entrepreneurship and marketing.
    In the episode, you’ll learn:
    Why grit outweighs experience as a CPG startup founder What it takes to go from 1 store to over 12000 How to use a small budget when educating consumers is your biggest hurdle And plenty more...
    Kate has some hilarious stories of the early days and lessons learned which I think you’ll really enjoy, so let’s go on and get after it.
    Recommended Reads:
    David and Goliath

    • 45 min
    FMN 044: Acquiring & Delighting Your Best Customers with Mike McDevitt

    FMN 044: Acquiring & Delighting Your Best Customers with Mike McDevitt

    We have Terra's Kitchen's CEO/Co-founder, Mike McDevitt, on the show today. Terra’s Kitchen is a meal prep company out of Baltimore and they are sweeping the nation with their one of a kind meal prep delivery service.
    They were founded in 2016 and already have a run rate of $20 million a year. Pretty phenomenal.
    Their business model is unique to the industry, which allows them to offer up to 60 different meal choices at a time. Terra's Kitchen is set up in a really interesting way, allowing them to focus heavily on customer acquisition and retention, which is primarily what you’ll hear more about from Mike in a second.
    In this episode, you’ll learn:
    How to growth hack digital advertising without sacrificing your brand Why analytics should be your marketing teams best friend (if it’s not already) How to make sure your marketing dollars are used as efficiently as possible And so much more.
    Mike is an extremely savvy marketer and outstanding business man, and you’ll have plenty to learn from his approach to growing Terra’s Kitchen
     

    • 40 min

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