Girl Gang Craft The Podcast Phoebe Sherman: Artist + Founder of Girl Gang Craft

The sisters and co-founders behind Sonu Company Payal and Kajal Vitha, share their family’s legacy of becoming a bespoke jewelry business. As 3rd generation jewelers, Payal and Kajal tell us about launching their business together, their fruitful dive into reality television, and the reinvention of their business that was inspired by their Dad’s impactful role in the jewelry industry.
 
Key Moments: 
 
✿ Launching their biz from the need to help guide couples to find the right set ring for them
✿ “It shouldn’t break the bank to invest in good quality jewelry”
✿ “We’re your jewelers for generations.” how Sonu Co creates an atmosphere that encourages you to come back for all of your jewelry needs 
✿ Pitching and being chosen as featured jewelers for the reality couple shows Indian Matchmaking, The Ultimatum, and Love Is Blind
✿ We learn about the Kimberly process, mine diamonds vs. lab grown, and the difference between 14, 18, and 22 karat gold.
✿ “If you’re on a reality show, always have a plan B!” Their fun behind the scenes experience being in front of the camera when filming Indian Matchmaking
 
Girl Gang Craft listeners get a very special discount! use code “TRIBE” for $50 off your purchase of $249 or more at sonucompany.com
 
Follow Sonu Co on instagram @Sonu.Company 
 
Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk
Apply to Faire at faire.com/apply/girlgangcraft
Our Mother’s Day Gift Guide is still live! Shop at girlgangcraft.com/giftguide4mom
Oakland Craft Fair is this Saturday May 18th! RSVP to Oak and all our shows at girlgangcraft.com/events
 
Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod
 
Instagram: @PhoebeSherman @GirlGangCraft
TikTok: @Phoebe.Sherman
YouTube: @girlgangcraft
For episode shownotes and transcript, please visit our website
 

[Content Warning] this episode contains speak of domestic violence so please take care while listening
 
Missing Witches is an art and activism project and public research project, created by Amy Torok and Risa Dickens: old friends, creative collaborators, curious crafters, big cacklers, howlers at the moon, grumpy old crones, just a couple of perpetual baby Witches living, writing, and recording out in the woods on unceded Anishinaabe territory, in Quebec, Canada.
 
Risa joins Phoebe today and takes us on her journey of the roots that grew Missing Witches, finding Re-Enchantment in the world, why she moved to the woods and left her tech career behind, the business that formed from the project, and their dedication to reparations which inspires their work.
 
In May, Missing Witches is hosting a Reparations Fundraiser. Every $10 donated enters you a chance to win a magical prize. Go to MissingWitches.com/reparations for donation details.
 
Key Moments: 
 
✿ Risa tells us about not aligning with a hyper-feminine origin story and reclaiming her own identity of being a witch
✿ “As much as I just want to run away and hide under the moss and return my body to the soil and be a full time witch, I need to stand up for myself in this system a little bit more first."
✿ The tech platforms they've built to share newsletters, zines, and interact with their web coven
✿ Making the shift to be community supported and removing all ad funded support
✿ Why they chose to dedicate a months salary every year to Reparations
 
Find the Missing Witches books, podcast, zine and coven at missingwitches.com
Follow them on Instagram @missingwitches
 
Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk
Apply to Faire at faire.com/apply/girlgangcraft
Shop our Mother’s Day Gift Guide at girlgangcraft.com/giftguide4mom
Event Season is coming up! RSVP at girlgangcraft.com/events
 
Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod
 
Instagram: @PhoebeSherman @GirlGangCraft
TikTok: @Phoebe.Sherman
YouTube: @girlgangcraft
For episode shownotes and transcript, please visit our website
 

In this Solo episode, Phoebe tells us about the lessons she’s learned on her entrepreneurial journey including:
 
✿ being flexible
✿ being kind to yourself
✿ managing trolling 
✿ how to ask for what you want
 
mother's day gift guide  is live and features products from 30 fem owned small businesses  
RSVP to our craft fair events
 
Leave us a 5 star review on apple podcasts with your instagram handle and be entered to win a coaching call with Phoebe

Have a burning business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll answer your question on the pod
 
Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk 
Apply to Faire at faire.com/apply/girlgangcraft
 
Instagram: @PhoebeSherman @GirlGangCraft
TikTok: @Phoebe.Sherman
YouTube: @girlgangcraft
For episode shownotes and transcript, please visit our website
 

Jessica Korthuis is the Co-founder & CEO of Her Brand & Co., a modern marketing educational company for female founders that offers free marketing classes for entrepreneurs. Jessica is a prominent speaker on marketing and entrepreneurship as well as a formal advisor to several female-founded companies who are using their brands to do good in the world. She is a proud mompreneur with a passion for writing and is a fierce advocate for women driving wealth creation.
In this episode, we break down the big questions that product based businesses need to be asking themselves in order to stand out and prosper as a small business in a competitive market.
Topics and big questions we ask and discuss: 
✿ What does your brand stand for and what problems does your product solve?
✿ How do you differentiate your product from the product on the shelf next to yours?
✿ A Hero product: What it is and how having a hero product consistently drives your sales, “They see it. They like it. They love it. They buy it.”
✿ The reasons behind why your conversion rates may be low
✿ How does your product make your customers' life better?
 
Girl Gang Craft and Her Brand & Co. are collaborating! Visit Girl Gang Craft X Her Brand & Co. landing page at https://herbrandandco.com/free-platform-ggc to gain FREE access to the Her Brand & Co platform to equip you with the knowledge, skills and tools needed to unleash your potential and take your business to new heights.
 
Ready to start email marketing for your brand? Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk  
 
It’s time for you to dive into wholesale for your business. Apply to Faire at faire.com/apply/girlgangcraft
 
Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod
 
Event Season is coming up! RSVP at girlgangcraft.com/events
 
Instagram: @PhoebeSherman @GirlGangCraft
TikTok: @Phoebe.Sherman
YouTube: @girlgangcraft
For episode shownotes and transcript, please visit our website
 

In this Solo episode, Phoebe goes deep into her experiences (the good and the bad!) working with brand partners, as well as what it’s like to secure brand partnerships as a key revenue source, plus:
 
✿ why partnerships have saved her business
✿ myths about working with big brands 
✿ how she got into pitching partners
✿ aligning brand partners with her business ethos
 
If you’re interested in developing a new revenue stream by pitching and working with brands then take our Brand Partnership Course for $57 to help you secure your first collab. Enroll here
 
Do you have a burning business question you need an answer to? Call us at ‪413-961-0855‬ and we’ll read and answer your question on the pod
 
Win a 30 minute coaching call with Phoebe!  Leave a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly
 
Follow us @GirlGangCraft + @PhoebeSherman on Instagram
@Phoebe.Sherman On TikTok 
Like, subscribe, and watch our full convos on YouTube
For episode shownotes and transcript, please visit our website

Julie Nguyen, the artist behind Fake Cakery, grew up with a passion for baking and began her culinary education and career as a baker at the age of thirteen. Her business specializes in producing realistic-looking dessert themed art that function as stash boxes, grinders, and more. 
In this episode, Julie shares her insight about going viral, building a product based business, having a  social media media presence, successful email marketing, and working with manufacturers. 
Key moments:
✿ How Julie’s love of baking inspired a functional product line and business
 
✿ What it was like for Julie to grow her following overnight and needing to strategize product development to fulfill the demand
 
✿ How having a work studio with a camera always set up for filming helps ease the process of content creation
 
✿ Working with manufacturers and trusting they will be honest but being aware of red flags when something doesn’t feel right 
 
✿ How to approach international shipping for your business and finding a shipping provider that works for you (and how it’s not so daunting once you get a grasp on it) 
 
Shop Fake Cakery and sign up for her email list to learn about new launches at fakecakery.com
Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk  
Win a 30 minute coaching call with Phoebe. Leave us a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly.
Do you have a business question you need an answer to? Call or text us at ‪413-961-0855‬ and we’ll read + answer your question live on the pod
@PhoebeSherman and @GirlGangCraft on Instagram
@Phoebe.Sherman On TikTok 
Like, subscribe, and watch our convos on YouTube
For episode shownotes and transcript, please visit our website