GPS with Kieva - Navigating from Passion to Profit GPS with Kieva

Why we are discussing this today?
With the COVID outbreak, the dynamics of work as we have always known it, just shifted & we must be on our toes to innovate.

What Is A Knowledge Product?
Anything that teaches people how to do something.
You can make money from packaging your knowledge & selling it to people who need your help.
This episode shows you exactly how.

Examples of Digital Knowledge Products:

Ebooks
Screen Recording on how to use a software/app,
Video Tutorial on skills like hair, meals etc.

Do People Actually Pay For Digital Knowledge Products?
In spite of free information out there, the answer is YES.
Especially if you have a trusted brand, it becomes easier to sell your knowledge to your existing audience.
That’s why it’s great to select a niche/area where you have personal results.

PPS: I run an Online Marketing Agency, where I work with lots of Course Creators who are making money selling their knowledge.

STEP-BY-STEP ON HOW TO GET STARTED

Decide on a product
Validate it: It has to be something people want.
Pre-sell - Before you invest time in creating something no one may be willing to be pay for, put out a free mini-version & get leads (potential paying customers) whilst you're at it.
Decide on the format for your actual product.
Get your pricing right
Create a sales page


State the problem you’re solving (in the customer’s own words)
Highlight the specific results they will get when they use your product
Share testimonials (again, this could be reviews from the free mini-version or people you’ve taught in the past/ your own personal testimonial)
Add some form of urgency or hook such as an early discount/ bonus such as group support

7. Time to promote!!!


Start with your immediate/existing audience - some of which you gathered from the free version
Then partner & leverage other people’s audience
Paid Marketing : FB/IG Ads, Google Ads

8. Get feedback & improve on your product.

9. Rinse & Repeat

EXTRA TIPS
1. Give value.

If your aim is to just sell, people can smell it.

2. Build your Authority - content marketing - if this is all you do this COVID period, it’s an investment into the future.

3. Get Reviews from those you’ve helped & LOUD IT!

4. Stop appealing to the masses
“The riches are in the niches”
There’s a misconception that if you want to be successful in information business, you’ve to create a product that caters to the masses.
Truth be told, the big money is in the small niche markets.
Instead of trying to sell to the masses, grab the attention of customers on a small profitable niche.

FREE RESOURCES
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How To Create A Sales Funnel

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If this episode resonates with you, it would make my day if you could share some of the tips you have learnt & what actions you will be taking as a result.

Post it on your Instagram feed or stories, and tag me @kievaofficial or @thegirlpreneurshow, and I will be sure to show you some major online love.

Cheers to building your own successful business!

#TheGirlPreneurShow #TheGPS

We can shape the world we want by the words that we speak.  
We can create the life & business that we desire by the affirmations that we declare.  
I will be sharing Affirmations with you on Sunday 6pm WAT so you can start the new week with a bang!  
You can plug this is in, at any point during your week, and say the words out loud for yourself.  
This week, we speak Boldness & Execution over our life & business.  
Words are powerful. Speak them wisely!   
Feel free to share leave a review on how these affirmations have blessed you.  
Have a great week! 
Click here to view the transcript for this episode 
#AffirmationsWithKieva  #TheGirlPreneurShow  #TheGPS

We can shape the world we want by the words that we speak.

We can create the life & business that we desire by the affirmations that we declare.

I will be sharing Affirmations with you on Sunday 6pm WAT so you can start the new week with a bang!

You can plug this is in, at any point during your week, and say the words out loud for yourself.  This week, we speak Boldness & Execution over our life & business.

Words are powerful. Speak them wisely!  Feel free to share leave a review on how these affirmations have blessed you. Have a great week!



#AffirmationsWithKieva 

#TheGirlPreneurShow 

#TheGPS

It's not enough to keep selling to just family & friends. To really grow your business, you must become visible on a much larger scale. And what better way than to maximise social media platforms like Facebook & Instagram?

On today's episode, we have Ken Ndubisi who is a Digital Marketer and Head of Operations at TCY Media, a media company focused on helping businesses increase their revenue using paid adverts on Facebook & Instagram.

Here's what you can expect to learn:

1. Become aware the importance of running FB & IG Ads.


Is running Ads for everyone?
Why do I need to run Ads on IFB & IG?
Real-life testimonials to prove that this works.



2. Learn tips & tricks on how to run FB & IG ads that convert.


Should I run Ads myself or outsource?
How do I decide on my Ad budget/spend?
What is the buyer’s journey (sales funnel) & how does it concern Ads?
How do I run highly targeted ads?



3. Troubleshooting FB & IG Ads


I’m having card issues with my account
My ad account got blocked
The people clicking on my ad are not buying



4. Learn how to get the best results out of FB & IG ads.


Now that I have run the Ads, what next?
What do I do if I’m not seeing results?


If this episode resonates with you, it would make my day if you could share some of the tips you have learnt & what actions you will be taking as a result.

Post it on your Instagram feed or stories, and tag me @kievaofficial or @thegirlpreneurshow, and I will be sure to show you some major online love.  

Cheers to building your own successful business!  

#TheGirlPreneurShow #TheGPS

Having the right sales strategy can make or break your business. 

On today's episode, we have renowned Sales Automation Expert, Just Omomo Ibe, share insightful tips on how to build a sales strategy that works. 

You can expect to learn: 

1. Importance of A Sales Strategy 


What is a sales strategy? 
Why do I need one? 
Does it really work? 



2. How To Map Out A Sales Strategy


What information/figures do I need?
What time period should I form the strategy for? 
Summarized step-by-step on how to form a sales strategy.



3. How to Get The Best Out of The Sales Strategy 


After I have mapped out my sales strategy, what next? 
What do I do if I'm not seeing results?


If this episode resonates with you, it would make my day if you could share some of the tips you have learnt & what actions you will be taking as a result.

Post it on your Instagram feed or stories, and tag me @kievaofficial or @thegirlpreneurshow, and I will be sure to show you some major online love.    

Cheers to building your own successful business! 

#TheGirlPreneurShow #TheGPS

We can shape the world we want by the words that we speak.

We can create the life & business that we desire by the affirmations that we declare.

I will be sharing Affirmations with you on Sunday 6pm WAT so you can start the new week with a bang!

You can plug this is in, at any point during your week, and say the words out loud for yourself.

This week, we speak Clarity & Direction over our life & business.

Words are powerful. Speak them wisely!

Feel free to share leave a review on how these affirmations have blessed you.
Have a great week!

#AffirmationsWithKieva
#TheGirlPreneurShow
#TheGPS