Grow Your Practice Podcast Grow Your Practice Podcast

In today's episode of the Grow Your Practice Podcast, host Chad Madden interviews Gary Hauck, a lifelong friend and successful businessman, about his journey in the construction industry. Gary shares his insights into building and leading a successful company, including the importance of culture, hiring the right people, and fostering employee engagement. He also discusses pivotal moments, such as transitioning leadership, handling failures, and maintaining a work-life balance. Listen in for inspiring stories and practical advice to help grow your private practice and manage your team effectively.
Gary's principles are integral to how we operate at Breakthrough, influencing our Profitability Under Pressure course, which has helped hundreds of private practice owners. Deadline is June 7 at 11:59PM EST. Apply here: https://getbreakthrough.com/grow

00:19 Meet Gary Houck: A Lifelong Connection
01:08 The Roofing Business: Success and Leadership
04:23 Company Culture and Values
07:41 Leadership Evolution and Strategic Decisions
12:42 Building Long-Term Client Relationships
16:38 Handling Failures and Learning from Mistakes
19:11 Employee Engagement and Company Culture
25:24 Lifelong Learning and Adaptability
29:10 Culture and Attitude in the Workplace
31:31 Learning from Different Industries
31:44 Early Career Experiences
34:21 Financial Health and Business Decisions
40:50 Balancing Work and Family Life
46:52 Legacy and Regrets
54:12 Advice for Young Professionals

You can find Gary at https://www.houcks.com

Welcome to a special episode of the Grow Your Practice podcast, featuring insights from the Market for Profit session held last week at a live boot camp in Harrisburg, PA. Here’s what you missed if you couldn’t attend:
In this episode, we focus on:

- Filling Schedules and Utilizing Space
- Reactivating Past Patients
- Leveraging Referrals
- Expanding Service Offerings
- Building a Strong Brand and Community Presence

All of this and so much more is included in our Profitability Under Pressure course, which aims to help practice owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Extended deadline is June 7th at 11:59PM EST. Apply here: https://getbreakthrough.com/grow

00:19 Identifying Marketing Challenges in Healthcare
00:43 Maximizing Clinic Space and Efficiency
02:10 Five Pathways to Attract New Patients
05:55 Leveraging Data for Targeted Marketing
08:10 Exploring Profitable Patient Demographics
10:16 Marketing Strategies for Different Patient Groups
13:21 Targeting Specific Demographics for Higher Profit
16:11 Unlocking Patient Segmentation: Strategies for Healthcare Marketing
19:16 Maximizing Text Campaigns: Real-world Success Stories
21:03 Personalized Communication: The Key to Patient Reactivation
22:32 Exploring Multichannel Marketing: Emails, Calls, and Texts
23:48 Targeting and Understanding Your Audience for Better Engagement
28:35 Leveraging Technology and Partnerships in Healthcare
33:32 Apply to the ‘Profitability Under Pressure’ Course

This episode of Grow Your Practice hosted by Chad Madden features Dr. Sterling Carter, a multifaceted entrepreneur, motivational speaker, and physical therapist with 25 years of service as an army veteran. Carter discusses his journey co-authoring the book 'Double Your Success' with his twin brother, focusing on overcoming challenges and leveraging opportunities for growth in the therapy staffing industry.
The discussion also covers practical strategies for private practice owners to improve their business operations by:
1. Negotiating with insurance companies
2. Writing a patient accountability plan,
3. Expanding practice services
4. Building a brand

Along with so much more. Sterling is a ‘Profitability Under Pressure’ course customer, which aims at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is TODAY at 11:59PM EST. Apply here: https://getbreakthrough.com/grow

You can find Dr. Sterling at www.drsterlingcarter.com

In this episode, host Chad Madden explains how private practice owners can grow their practice by effectively using texting for patient reactivation. He discusses the importance of maintaining a current patient list and strategies for re-engaging past patients through personalized text messages. The episode also covers the best practices for ensuring compliance, leveraging patient lists for targeted marketing, and utilizing deference questions to encourage reactivations. Chad offers The 10 Text Challenge Template to help practice owners implement these strategies and shares success stories from the practice community.
You can find the template here: https://offer.getbreakthrough.com/bonuses-texting-for-profit
Additionally, he introduces the ‘Profitability Under Pressure’ course aimed at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is May 17th. Apply https://getbreakthrough.com/grow

3 Keys to Increasing Profit Margins Despite Declining Reimbursements
Are declining reimbursements crushing your practice growth goals?
Listen in and learn tactics for physical therapy practice owners to combat financial pressures such as inflation and declining reimbursements.
This episode covers 3 keys to increasing profit margins and an in-depth look at the new course, 'Profitability Under Pressure.'
Discover tools and strategies for improving schedule filling, payer mix, and patient lifetime value, as well as how to implement these tactics.
To apply to Profitability Under Pressure today, click here: getbreakthrough.com/apply/ - a limited number of scholarships are currently available to early bird applicants for the upcoming cohort.

If you’re like many owners, your revenue per visit stays the same. For others, it’s slightly decreased.
These rates are not keeping up with inflation. This is a problem.
We put together an educational session in a webinar to address this issue.

In this episode, I go over:
A simple 4-step process any owner can do to create a planHow owners have increased their rev/visit up to $20/visitThe 12 tactics you could implement to increase your rev/visitTools successful owners are using to increase their profits

We have all dealt with reimbursement cuts, inflation, market pressure, undervalued in the market, but it doesn’t have to stay that way.

If you’re feeling the pressure of shrinking margins, you’re doing well and you want to stay ahead, and you enjoyed this Secrets to Revenue Per Visit webinar episode, I invite you to enroll in our next course, Profitability Under Pressure. We also have an Early Bird Scholarship.

Deadline is April 30th. You want to save your spot so you don’t miss out.

Go hear to sign up for our next webinar, Profitability Under Pressure, and apply to our scholarship:
https://offer.getbreakthrough.com/application-pup-short-form