30 min
How To Fill Vacant Stores Using a Retail Challenge Contest Meet Me Downtown
-
- Governo
In 2016, Red Wing Downtown Main Street hosted a Retail Challenge to bring one retail store to downtown. The competition was so successful that it filled four storefronts! Learn about how we did it, and how you can replicate it in your town.
To download the pdf of all the materials Red Wing used to host the challenge, CLICK HERE.
To View this Podcast with the presentation slides, go to our YouTube page HERE: https://youtu.be/d47sEl8cWN8
To learn more about Red Wing Downtown Main Street:
http://downtownredwing.org/
Intro and Outro Music by Sam Tsui and Casey Breves
GUEST INFORMATION
Name: Megan Tsui
Organization: Red Wing Downtown Main Street, Red Wing, MN
Title: Executive Director
Email: director@downtownredwing.org
Facebook: https://www.facebook.com/DowntownRedWing/
Instagram: https://instagram.com/downtownredwing
Megan Tsui has been the Executive Director of Red Wing Downtown Main Street since 2016. She loves working with the local businesses and being their advocate. She recently completed the “Historic Real Estate Financing’ Course offered through National Main Street and the National Development Center. She hopes to use that training to help bring new development to Red Wing’s second and third stories. She lives in Red Wing in an 1875 Italianate Victorian with her husband Kent and their cats and dogs.
TRANSCRIPT
Megan: Hey, everybody! It's Megan Tsui. I'm super excited to be here today and I'm going to be the guest. You lucky ducks.
I'm going to talk about a contest that Red Wing did in 2016 to fill vacant storefronts. We called it a retail challenge and it was really successful and really fun. And I'm going to go over some of the details. I'm doing this podcast a little differently today. If you're listening right now on a podcast, all you hear is audio, but I also have slides and I'll put that up on YouTube so you can actually go to YouTube and watch the whole presentation. If you'd like to, it's meetmedowntownpodcast.com and then search on YouTube and it should pop right up. I'll also link to it off my website, meetmedowntownpodcast.com website. And you'll be able to find it there as well.
So, like I said, I have slides and I'm doing the audio and so sometimes I might forget that you can't see what I'm talking about so I apologize in advance. Otherwise, I also want to encourage you to go to the website because I'm going to have a downloadable packet for you of how you can do this in your town. And it has all of the information that we used to make this happen in Red Wing. And you can download it there. It's a PDF that has everything from our criteria, the plan, what we gave away, the marketing, everything. So, it's pretty much a plug and play kind of a download. So I'd encourage you to go to the meetmedowntownpodcast.com and then click on the latest podcast, which right now would be the, How to Fill Vacant Stores Using a Retail Challenge Contest. And you can click and download that kit there and get started on your own, and you don't have to reinvent the wheel, which is something I do not like to do.
So let's get started. And again let me remind you, if I refer to something on the slide, I'm sorry, I forgot that not everybody can see.
All right, let me tell you a little bit about my town. We're situated along the Mississippi River and it's this beautiful river town, very historic. We have everything you could think of for outdoor fun. You can go fishing, boating, biking, hiking. We have skiing, both Nordic skiing and downhill skiing. You can climb a bluff if you want. And it's just this very idyllic setting right around the curve of the Mississippi. And like I said, there's bluffs and all sorts of beautiful scenery around our town. We have a legacy manufacturing community in this town, I guess. We have the Red Wing Shoe, which some of you may have heard of. They make boots and shoes and, especially for the working, working folks. The Red Wing Pottery is also located here. And then we have Rie
In 2016, Red Wing Downtown Main Street hosted a Retail Challenge to bring one retail store to downtown. The competition was so successful that it filled four storefronts! Learn about how we did it, and how you can replicate it in your town.
To download the pdf of all the materials Red Wing used to host the challenge, CLICK HERE.
To View this Podcast with the presentation slides, go to our YouTube page HERE: https://youtu.be/d47sEl8cWN8
To learn more about Red Wing Downtown Main Street:
http://downtownredwing.org/
Intro and Outro Music by Sam Tsui and Casey Breves
GUEST INFORMATION
Name: Megan Tsui
Organization: Red Wing Downtown Main Street, Red Wing, MN
Title: Executive Director
Email: director@downtownredwing.org
Facebook: https://www.facebook.com/DowntownRedWing/
Instagram: https://instagram.com/downtownredwing
Megan Tsui has been the Executive Director of Red Wing Downtown Main Street since 2016. She loves working with the local businesses and being their advocate. She recently completed the “Historic Real Estate Financing’ Course offered through National Main Street and the National Development Center. She hopes to use that training to help bring new development to Red Wing’s second and third stories. She lives in Red Wing in an 1875 Italianate Victorian with her husband Kent and their cats and dogs.
TRANSCRIPT
Megan: Hey, everybody! It's Megan Tsui. I'm super excited to be here today and I'm going to be the guest. You lucky ducks.
I'm going to talk about a contest that Red Wing did in 2016 to fill vacant storefronts. We called it a retail challenge and it was really successful and really fun. And I'm going to go over some of the details. I'm doing this podcast a little differently today. If you're listening right now on a podcast, all you hear is audio, but I also have slides and I'll put that up on YouTube so you can actually go to YouTube and watch the whole presentation. If you'd like to, it's meetmedowntownpodcast.com and then search on YouTube and it should pop right up. I'll also link to it off my website, meetmedowntownpodcast.com website. And you'll be able to find it there as well.
So, like I said, I have slides and I'm doing the audio and so sometimes I might forget that you can't see what I'm talking about so I apologize in advance. Otherwise, I also want to encourage you to go to the website because I'm going to have a downloadable packet for you of how you can do this in your town. And it has all of the information that we used to make this happen in Red Wing. And you can download it there. It's a PDF that has everything from our criteria, the plan, what we gave away, the marketing, everything. So, it's pretty much a plug and play kind of a download. So I'd encourage you to go to the meetmedowntownpodcast.com and then click on the latest podcast, which right now would be the, How to Fill Vacant Stores Using a Retail Challenge Contest. And you can click and download that kit there and get started on your own, and you don't have to reinvent the wheel, which is something I do not like to do.
So let's get started. And again let me remind you, if I refer to something on the slide, I'm sorry, I forgot that not everybody can see.
All right, let me tell you a little bit about my town. We're situated along the Mississippi River and it's this beautiful river town, very historic. We have everything you could think of for outdoor fun. You can go fishing, boating, biking, hiking. We have skiing, both Nordic skiing and downhill skiing. You can climb a bluff if you want. And it's just this very idyllic setting right around the curve of the Mississippi. And like I said, there's bluffs and all sorts of beautiful scenery around our town. We have a legacy manufacturing community in this town, I guess. We have the Red Wing Shoe, which some of you may have heard of. They make boots and shoes and, especially for the working, working folks. The Red Wing Pottery is also located here. And then we have Rie
30 min