India Inc Stories Deepsekhar Choudhury

Nibir Deka is trying to get a media start-up called Inside Northeast up and running. We hear about his journey which not only tells us a lot about a much-neglected corner of India but also reveals the travails of a media company anywhere in the world — subscriptions, advertising revenues, fake news, content aggregators like Google and Facebook, artificial intelligence and the sheer difficulties of getting a good story out.