Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users Mark Williams

Organic content reach is on the decline...again!
"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex...
Also in this episode;
Creator mode confusion
LinkedIn™️ Games
AI-generated content screening
The new immersive video feed mystery
Post of the week

LinkedIn™️ Groups...Once heralded as a cornerstone of professional networking, their prominence has waned over time. However, amidst the shifting tides, could membership in these groups still hold untapped value? Tracy Bedwell certainly believes so. In this compelling episode, we delve into Tracy's firsthand experiences and unveil the strategic tactics she has wielded with remarkable success, shedding light on the enduring potential of leveraging LinkedIn Groups.

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.
But do we REALLY know them?
interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.
This week, it was my immense pleasure to sit down and chat with the UK accountants mentor and speaker MARK LEE FCA .

Bruce Johnston has been helping people use LinkedIn™️ more effectively for the last 13 years and I've been a follower for 8 years. Bruce is a great wordsmith and one of the more original thinkers out there when it comes to LinkedIn™️ so I thought it was about time to bring him onto the show to share some of his insights.

LinkedIn™️ seem to love it, more and more posts are created by it and comment threads are becoming infested with it...so I thought it was time to revisit the topic of AI and try to answer this important question...
Can AI be used in a credible, authentic and ethical way on LinkedIn™️?
That plus...
New - Company page premium inc' Who viewed your company page'
An improved 'Premium benefits' page plus a special offer
Why the new 'Recruiters verification badge' is a disgrace!
Post search results now favour Articles
A great new option for profile custom buttons
An interesting piece on Colla'boring'ative articles!
Post of the week

This week I chat with Merrill Charette a long timer listener to the podcast (and a podcaster himself!) about his upbringing, experiences and how he ended up in the maritime industry.
I really enjoyed chatting with Merrill who is a fascinating character and a great raconteur. In this interview we cover;
How he grew up the '6th child' with his other siblings being 5 Old English Sheepdogs!
His very sports orientated childhood and his (and his fathers) obsession with Lacrosse
The benefits of focus and determination to achieve his potential in lacrosse
How he attended 4 high schools in 5 years experiencing bullying at every turn
Tough love from his father
Why he gave up lacrosse and rebuilt his identity
Dealing with authority (when you know they are wrong)
The 1000 Origami Crane Challenge and how it changed him
Completing a challenging 2,200-mile trek along the Appalachian Trail
Quitting law school
The difference between moving on and giving up
How a random comment from a stranger "You could always live on a boat" led him to the maritime industry.
How he negotiated for and bought his first boat
How he taught himself to sail his first voyage from New York to Boston
Finding a new community of boat owners
Becoming a boating entrepreneur as an outsider to the industry
Artificial intelligence and the maritime industry