Marketing Corner Jen Montague & Casper Rouchmann

We are all trying to predict what will change in the future, but let's talk about what won't change...

In this episode, we'll be covering just that, with some helpful takeaways, including:



- Build for what will last

- Plan for what you can predict

- Be ready to adapt as the only constant in this world is change.



And. So. Much. More!

In this episode, we get some incredible insights from Rhetorician & Professional Voice Coach, Thea Sejr on how to better captivate our audience when public speaking:

- The art of persuasion through structure, tone, and choice of words.

- The power of the pause

- What do we do with our hands!?

And. So. Much. More.

For more tips, check out Thea's podcast, "Vi Hører Stemmer" (We Hear Voices) (Danish only).

In this extended episode, we have the pleasure of speaking with the man who literally wrote the book on PLG, Wes Bush. We'll cover all your burning PLG questions including:- What core components do you need to make sure PLG succeeds?- Have you passed the Super Mario test?- How pricing is intertwined with PLG- Knowing the buyer vs the user

And so much more!



Available wherever you listen to podcasts 🎧

As we advance in our marketing careers and transition into leadership roles, we often find ourselves shifting from hands-on tasks to overseeing strategies and people management. This often means spending less time on direct marketing activities. 

For example, in a typical week, I might spend 37 hours in meetings, yet only 3 of those hours are devoted to actual marketing. 

In this episode, Jen and Casper cover:


What do we miss about being hands-on marketers?


How do we stay sharp in marketing given we don't really "do" it daily?


How can we keep our focus with so many new tasks?


How do we stay updated on marketing best practice?



Spoiler alert: we don't really have all the answers, so while this episode acts as a sort of "therapy" session, we'd love to hear your tips on balancing the demands of leadership with the passion to continually improve our marketing skills. What do you do to stay sharp? And what do you leaders miss most about marketing while being in leadership?

We're once again joined by Sparklehorse partner, Frederik Saabye Møller. In this episode, the gang share some of the most common B2B marketing mistakes they come across, including:


Over-emphasis on what "looks good" rather than what "is good".
Breaking content's 60-20-20 rule
Being too "extreme" with initiatives
Not dividing your ICP into sub-ICPs

And so much more!

In this episode, we speak with Sparklehorse partner Frederik Saabye Møller. We learn about his entrepreneurial journey to becoming a Partner with our very own Casper. Including:


Going from telemarketing to starting his own agency
Finding your perfect pricing point
Avoiding the "immediate results promise" trap
Navigating steep learning curves

And because we all love a fuckup, Frederik shares with us his own fuckup story.