Marketing Smarts Anne Candido and April Martini

Agencies can be a huge help to your business in a wide variety of ways. Like many aspects of the marketing world, the role of agencies has changed drastically over time. You can expect modern agencies to seek to understand the make-up and capability of your team, but you’ll also need to know how to handle some tricky situations with agencies. Make sure to listen to the full episode here.

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our third special guest is Teresa Heath-Wareing, Online Business Owner, International Award-Winning Speaker, TEDx Speaker, Bestselling Author, and Host of Your Dream Business podcast. She’s been in marketing for 20 years and experienced every possible side of the marketing world. Hear how to handle the fast pace at which marketing changes, how to create quality creative that actually works for your brand, where agencies can find their superpower, how to showcase your skills as an agency, and what marketing careers will look like in the future.

We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM
https://www.instagram.com/forthrightpeople/

LINKEDIN
https://www.linkedin.com/company/forthright-people/

WORKSHEETS
https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop

The changes in NIL (Name, Image, and Likeness) have gotten a lot of attention in college athletics and it’s created a huge opportunity for both college athletes and brands. We wanted you to learn from an expert at tackling these tricky NIL scenarios, so we welcomed on Nick Lord. He’s the Co-Founder and CEO of NOCAP Sports, an NIL sports tech company helping athletes transform influencer marketing. Catch the full episode here.

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our second special guest is Jimmy Smith, Chairman, CEO, and Chief Creative Officer of Amusement Park Entertainment, and the Author of The Truth graphic novel. He’s one of the advertising industry’s most celebrated creatives and has created award-winning work for brands including Nike and Gatorade. Hear how to research and learn from legends, what’s working and not working in the experiential space, how to view a brand bible, how to embrace big thinking, and his favorite celebrities he’s worked with.

We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM
https://www.instagram.com/forthrightpeople/

LINKEDIN
https://www.linkedin.com/company/forthright-people/

WORKSHEETS
https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop

Your sub-brands can pack a serious punch for your business – when you use them correctly with your primary brands. How do you get your brands to work together like a family? It comes down to a strong brand architecture. This Quick Hit gives you some insight on how empowering your sub-brands gives each sub-brand a “home” under the master brand, its own visual and verbal toolkit for strategy creation, unites the sub-brands and creates success criteria, and allows for cross-promotion. Make sure to listen to the full episode here.

In this episode, we kick off our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our first special guest is John Gleason, Founder and President of A Better View Strategic Consulting. He straddles the line of agency and corporate, with many, many years spent at P&G until he stepped out on his own and started working directly with both agencies and corporate clients himself. Hear his definitions of design and design thinking, the biggest challenges facing agencies today, why focus groups are ineffective, where agencies should push back, and what makes a great client.

We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM
https://www.instagram.com/forthrightpeople/

LINKEDIN
https://www.linkedin.com/company/forthright-people/

WORKSHEETS
https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop