Mastering Strategic Insight Collection The One MSL Podcast: Medical Science Liaison Excellence

Medical Affairs strategy is increasingly reliant on the important work of Field Medical / MSL Teams to provide the voice and opinions of the KOL and HCP, through insight collection, to drive achievement of Medical Strategic Plans.With challenges persisting around gaining access to KOLs, how can you make every interaction count, ensuring optimum collection and distribution of key information?In this session Field Medical Experts Carol Heggie & Helen Kane unlock the keys to success in Mastering Strategic Insight Collection by sharing optimal ways to:• Use your KOL profiling and Medical Plan to “power-up” your discussions by taking a Patient-Centric approach• Employ Active Listening to ask better questions that get you to “why” and to understanding your KOL’s beliefs and mindset• Analyze what you learn and know how to develop your insights further in future meetings• Harness curiosity as a superpower for collecting impactful information and increase KOL collaboration• Recognize the relevance of your insight in the achievement of Medical StrategyWe hope you enjoy the episode!One MSL Community Team

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