Media Savvy with Bonnie Taub-Dix mediasavvybtd.com

Get your notepads ready for a masterclass in journalism and storytelling as we chat with Anna Medaris, a maestro of the written word and a connoisseur of compelling narratives. From her hectic days in a newsroom as an Editor to navigating the dynamic world of freelancing, Anna reveals the ins and outs of a media career built on authenticity, diligence, and a an obvious talent for putting pen to paper.
In This Episode:
Anna's Writing Roots: Unearthing whether the legend of writers as childhood bookworms applies to her.
Editorial Evolution: Transitioning from US News to Insider and the roles' diverse demands.
Freelancing Freedom: The switch from structured environments to setting her own editorial agenda and what it’s like to BYOB (be your own boss).
Networking Nuances: How industry relationships shape a freelancer's opportunities and the art of the pitch and how those relationships prove to be invaluable throughout her career.
Freelance Fluctuations: The unpredictable rhythm of freelance life's highs and lows.
Deadline Discipline: Why beating, not just meeting, deadlines can make or break media relationships and decide whether your quotes make it to a story.
Credibility Checks: The hunt for expert sources in a world where influence is not always tied to expertise.
Story Sculpting: A peek into Anna's strategy and creative process for new articles.
Inspirational Ink: Finding the muse for stories and staying sharp in the journalism game.
Impactful Investigations: A personal recount of a story that resonated deeply with Anna.
Journalism's Journey: Predictions for the evolving landscape of health and wellness reporting.
AI in Journalism: Navigating the benefits and pitfalls of using AI in writing.
Audience Attunement: Crafting content that resonates with readers and simplifies complex topics especially those relating to health and wellness.
Wisdom for the Wordsmiths: Anna’s key advice for aspiring media professionals on how to stay savvy.
 
Resources Mentioned:
Anna Medaris on Instagram, X (Twitter), & LinkedIn: @annamedaris
Anna’s Website: annamedaris.com
 
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
Bonnie’s website: https://betterthandieting.com 
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                       @BTDmediaX (Twitter):      @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix 
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com 
 
About Our Guest:
Anna Medaris, a former editor turned fabulous freelancer, has made a name for herself with her insightful reporting and relatable writing style. Anna navigates the media world with an authenticity that resonates with readers and colleagues alike. She continues to craft stories that not only inform but also connect on a human level, proving that the best journalism is not just read; it's felt.

Today the Media Savvy Podcast is talking all about Instagram success with the unparalleled Sue B. Zimmerman! She's not only a top influencer and coach but also a beacon of knowledge and strategy in the online marketing world. Get ready to amp up your Instagram game as we uncover the secrets of engagement, authenticity, and business growth on this powerful platform.
In This Episode:
Sue B's Start with Instagram: Journey from nutrition student and store owner to Instagram maestro.
The Power of Systems: Why you need structure and systems in business and how it can help you streamline success.
Beyond the Shyness on Social Media: Advice and alternatives for those hesitant to be the face of their Instagram feed.
Content Collaboration: Sue B.'s approach to creating engaging posts with her team, including CEO Morgan Sutton.
Authenticity on Camera: Insights into Sue B.'s preparation for genuine and effective presentations and why it’s most important to be yourself.
Video Strategies on Instagram: Best practices for using reels, IGTV, and navigating the shift toward longer video content.
Maximizing Instagram Stories: Creative ways to use polls and questions for increased visibility.
Avoiding Instagram Faux Pas: Common Instagram mistakes and tips to correct them.
Crafting Compelling CTAs: Techniques to inspire followers to take action.
Algorithm Insights: How to make the Instagram algorithm work for you.
Analytics and Metrics: Key performance indicators that really matter on Instagram.
Hashtag Mastery: Are hashtags still a thing? Current best practices for hashtag use and research.
Community vs. Follower Count: Building a meaningful, engaged community rather than merely gathering followers.
Monetizing Instagram: Strategies for brand collaborations and utilizing Instagram's shopping features.
Future Instagram Trends: Upcoming changes and features to look out for.
Media Wisdom: Sue B.’s sage advice for aspiring influencers and content creators.
 
Resources Mentioned:
Sue B. Zimmerman's Instagram: @theinstagramexpert
CreativeLive Courses by Sue B.: customercare@suebzimmerman.com
 
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
Bonnie’s website: https://betterthandieting.com 
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                       @BTDmediaX (Twitter):      @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix 
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com 

Welcome to the premiere solo episode of the Media Savvy Podcast! I’m Bonnie Taub-Dix, your guide on this journey to mastering the media landscape. In this episode, I’m taking you behind the scenes of my own path—how a surprising event led me to become a dietitian nutritionist and inadvertently thrust me into the media spotlight. From building a thriving private practice to becoming a national spokesperson and starting my media training business, I’ll share the secrets and strategies that helped me and can help you transform your career. Plus, stay tuned for a chance to win a free consultation to boost your media presence!
In this Episode:
The Spark of a Career: Discover the unexpected event that inspired me to pursue a career as a dietitian nutritionist and how it set the stage for everything that followed. 
Accidental Fame: Hear about the serendipitous journey that got me featured in the media while managing a full-time job, and what you can learn from my experiences. 
Building a Business: Learn the secret strategies behind the successful growth of my private practice—tips and tactics you can use to develop your own. 
The Spokesperson Effect: Find out why serving as a national spokesperson acts like a magnet for reporters and how it can elevate your professional profile. 
Career Transformation Through Media: Explore how media coverage has the power to change the trajectory of your career and how you can leverage it to your advantage. 
Brand Collaborations: Uncover the extensive opportunities available when partnering with brands, and how these collaborations can generate mutual benefits and attention.
Satellite Media Tours (SMT): Get an insider’s look at what a Satellite Media Tour involves, why it’s one of the most stressful yet rewarding aspects of working with brands and media.
Handling Media Inquiries: Learn the best practices for responding to reporters' queries effectively and maintaining your professionalism under pressure.
The Value of Newsletters: Discover why my newsletters are a treasure trove of ideas and inspiration for your own media efforts and how they can help you stay ahead.
Why I Teach Media Savvy: Uncover the surprising reason behind the inception of my media training business, and how this venture has become a passion project aimed at empowering others.
Win a Free Consultation!: Find out how you can enter to win a personal consultation with me to help catapult your name into the news and build a successful business.
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
Bonnie’s website: https://betterthandieting.com 
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe 
Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                       @BTDmediaX (Twitter):      @eatsmartbdFacebook: @BonnieTaubDix.RDN
            Threads: https://www.threads.net/@bonnietaubdix 
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
About Bonnie Taub-Dix:
I'm an award-winning author, registered dietitian nutritionist, and media personality, celebrated for my Media Savvy podcast, my book "Read It Before You Eat It – Taking You from Label to Table" and my website BetterThanDieting.com.  My media expertise has been featured in thousands of stories in all forms of media, including television, radio, and podcast shows, as well as print and online platforms. It is through this mastery of media that makes me dedicated to coaching others through media training and courses, empowering them to excel in the spotlight. Beyond my professional accomplishments, I enjoy creating heartwarming recipes as well as pursuing my passions for painting and writing. My profound commitment to the intersection of food and communication d

In today's flavorful episode of Media Savvy, we're dishing out a hearty helping of inspiration with Joy Bauer, the dietitian who's transformed the way America views health and wellness. Joy takes us through her career, from clinical beginnings to becoming a household name, all while serving up the nutrition advice we've come to trust and appreciate.
In This Episode:
Nutritional Beginnings: Joy reflects on her start in nutrition and dietetics. Her hard work and dedication to her profession paid off big time, never thinking of being on TV during those years.
Media Moves: The transition from clinical dietitian to media maven and her pre-TODAY show experiences that brought her to where she is TODAY!
Media Training and Talent: Joy reveals whether she had formal media training and how she connects so naturally with her audience.
Spotlight on the TODAY Show: The story behind Joy's leap to TV fame…here’s how it happened.
Management and Teams: The beauty of having a strong team behind you so that you can do what you do best. 
Evolving with the Media: Joy’s take on the seismic shifts in the media landscape, her social media strategies, and content creation.
TODAY Show Topics: Inside scoop on how she stays on the pulse of nutrition trends and collaborates with the show on content.
On-Air Choices: Selecting topics for the TODAY show and the pros and cons of navigating the diet trend minefield.
Fashion in the Frame: Joy's approach to being camera ready, dressing for media and standing out with style.
Audience Engagement: The importance and challenge of speaking to everyone in your audience. 
Steadfast in Sensation: Joy’s unwavering philosophy on nutrition and wellness amid industry fads.
Combatting Camera Jitters: Joy’s tips for staying serene in the spotlight.
Inspiring Aspirations: Joy talks about what it's like to hold the dream job in media and gives us a sneak peek at upcoming projects.
Media Wisdom for the Future: Advice from Joy for those looking to carve a path in media.
Parting Nutritious Nuggets: Joy shares where listeners can follow her journey and find her healthful advice.
 
Resources Mentioned:
Joy Bauer's Official Website: JoyBauer.com
Joy on Social Media: @joybauer
Stay tuned for Joy’s exciting new venture
 
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
Bonnie’s website: https://betterthandieting.com 
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                       @BTDmediaX (Twitter):      @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix 
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com 
 
About Our Guest:
Joy Bauer is the nutrition powerhouse who's blended science, media, and a sprinkle of star power to become one of the most recognized dietitians in the country. With a career that's as nourishing as it is glittering, Joy continues to be the trusted voice guiding Americans toward healthier living. Whether it's on the TODAY show, social media, or in her numerous books, Joy's advice is as digestible as it is sensible.
 

Get ready to amplify your speaking skills because today's episode of Media Savvy is all about the art of oration with the magician of speechwriting, Mike Pacchione. Whether he's sculpting a keynote or coaching a nervous speaker to center stage confidence, Mike has the magic touch that transforms public speaking from daunting to dynamic.
In This Episode:
The Origin of Oratory: How a third-grade classroom experience sparked Mike’s lifelong passion for public speaking.
Building a Business on Words: The growth of Mike’s speech-writing services was not about fancy funnels or Excel sheets. As it turned out — the words he helped people write were like a ripple in the water and word of mouth built his business. 
Voice Discovery: Unearthing the authentic voices of speakers and polishing them to shine on stage. “Sound like a real person,” sounds simple but it speaks volumes.
Crafting Speeches with Care: A behind-the-scenes look at Mike's process.
Overcoming Speechwriting Snags: Tactics for tackling common challenges and speechwriter's fears.
Tales of Troublesome Talks: Navigating the nuances of complex speeches and speakers.
The Impact Equation: What elevates a speech from standard to stellar.
Rescuing a Rambunctious Crowd: Quick tips for re-engaging a drifting audience (no singing required).
Audience Interpretation: Fine-tuning the frequency to speak your audience's language.
The Tech Touch: Embracing technological advancements in the craft of speechwriting.
Ghostwriting Glory: The hidden triumphs of speechwriters behind viral speeches.
Media Wisdom: Mike’s most valuable insights from his journey and advice for speech-prepping listeners.
Resources Mentioned:
Mike's Website: miketalks.co
Mike’s Social Media Links: @mpacc on Instagram. Mike Pacchione on LinkedIn
Mike’s personal link freebie for Media Savvy listeners: bestspeech.co/bonnie
About Our Guest:
Mike Pacchione, melding the meticulousness of a scientist with the creativity of an artist, is the trusted voice behind some of the most influential speeches today. Endorsed by the likes of Donald Miller for his transformative coaching, Mike has honed his talent for public speaking into a fine art. When he's not busy crafting compelling speeches, you can find him elevating others to reach their full speaking potential.
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
Bonnie’s website: https://betterthandieting.com 
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and @BTDmediaX (Twitter): @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix 
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com 

Dawn Jackson Blatner, RDN, is a dynamo in the field of nutrition and wellness, recognized for her boundless enthusiasm and commitment to bringing joy into every aspect of her work. Whether she's crafting candles, donning a mermaid costume, or sharing her expertise on a reality show, DJ's approach to healthy living is infectious and effective. With a philosophy that's as practical as it is fun, DJ inspires her audience to embrace a joyful, balanced lifestyle.
In This Episode:
 DJ's Origin Story: DJ shares her journey to becoming a dietitian and reminisces about her first experience in the media spotlight. Reality TV Insights: Get an exclusive behind-the-scenes look at DJ's experience on a reality TV show and how it shaped her future endeavors. Thinking Outside the Box: Discover DJ's unconventional approach to nutrition and how it resonates with the brands she partners with and why they keep coming back to her. The Business of Joy: Learn how DJ incorporates joy into her work and why it's afundamental component of health and wellness. Media Savvy: DJ divulges her secrets to keeping presentations fresh and engaging, and how she uses different platforms to connect with her audience. Looking Ahead: Hear about DJ's aspirations and her "reach-for-the-stars" goal. Top Tip: Dawn’s top tip is, “Media is a place where people get educated, entertained, and inspired and so when I work with media -- I want to make sure I’m doing all those things and most importantly, I want to make sure my audience gets my message and that they’re inspired to act.
Guest’s Resources: Dawn Jackson Blatner's Website: https://www.dawnjacksonblatner.com/ Follow Dawn on Instagram: @dawnjacksonblatner Buy "The Flexitarian Diet": https://www.amazon.com/Flexitarian-Diet-Vegetarian-Healthier-Prevent-ebook/dp/B001FA0OAK Buy "The Superfood Swap": https://www.amazon.com/Superfood-Swap-Without-C-R-P/dp/0544535553 Follow Dawn on Instagram: @dawnjacksonblatner
Bonnie’s Resources: Bonnie’s proven media training course: How To Work With Media and Make TheMedia Work for You: https://btdmedia.teachable.com/p/media-masterclass Bonnie’s website: https://betterthandieting.com BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers Follow Bonnie on Social Media:Instagram: @bonnietaubdix and @BTDmediaX (Twitter): @eatsmartbdFacebook: @BonnieTaubDix.RDNThreads: https://www.threads.net/@bonnietaubdix Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com
Media is a place where people get educated, entertained, and inspired and so when I work with media -- I want to make sure I’m doing all those things and most importantly, I want to make sure my audience gets my message and that they’re inspired to act.