Paideia In The Know Amy Webber

Senior Reporter for Hollywood Life, Lanae Brody, is sharing her insider tips from years of interviewing celebrities, authors, and experts for us in today’s episode. From how to craft the perfect soundbite, to sharing tips for prepping for an interview so you sound exactly as you want to be presented to how a brand can maximize the impact of a celebrity ambassador or endorsement.

CEO of Adventure Marketing and SEO Specialist, Alicia Waldner, is breaking down what SEO is exactly, how to understand the data and how to use those learnings to better target your audience and help you reach your business goals faster through the numbers!

Do you know how to shape your voice through copy? Do you know how to refine your brand’s voice in different situations and from platform to platform in the digital space? Not to worry if you don’t! Copy Expert and Social Strategist, Kailey Mann, is sharing all of her insight for crafting copy that’s engaging, relatable and effective all while still sounding authentic to your brand!

Public Relations vetran and brand strategy specialist, Meg Young, is sharing her tried and true practices for helping brands figure out the most effective ways to navigate the ever evolving digital space and how to stand out in a crowded market place. From common mistakes she sees and quick ways to course correct to ideas of how to best make an impact if you’re an emerging brand and don’t have a big budget, Meg knows how to guide you in the right direction!

Tastemaker, Influencer and Editor, Taylor Stephan, is spilling the tea on emerging content trends in the digital space! She shares with us how the landscape in digital is shifting from perfection and being “Instagram Ready” to a more raw/real approach to content creation. Taylor also shares her approach to working with Brand and how to best strike a balance with less polished content and still nodding to trends in your social content without coming off as thirsty.

Director Of Photography, Olivia Kuan, shares with us some of her favorite tips and tricks for adding production value to your videos for free! We also discuss her experiences in the entertainment industry as a female creative.