272 episodes

Introducing Payback Time, the podcast for entrepreneurs looking to build and scale their startups. Gain access to actionable tips, proven strategies, and valuable data that can help you avoid mistakes, skyrocket sales, and optimize profits. Your business breakthrough may just be an episode away!

Payback Time Sean Tepper

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Introducing Payback Time, the podcast for entrepreneurs looking to build and scale their startups. Gain access to actionable tips, proven strategies, and valuable data that can help you avoid mistakes, skyrocket sales, and optimize profits. Your business breakthrough may just be an episode away!

    S5E15 - Mindset Tactics for Business Breakthroughs with Erin Diehl

    S5E15 - Mindset Tactics for Business Breakthroughs with Erin Diehl

    This episode is brought to you by ⁠⁠Leadfeeder⁠⁠. With Leadfeeder, you can find out which companies are visiting your site and turn them into valuable leads for your business.


    What does improv comedy have to do with business? Believe it or not, more than you think. My next guest used improv to not only increase sales but she also used improv to level up her mindset. In this episode, we walk through examples using me as the case study. If you want to achieve bigger results with your business, believe it or not, it starts with mindset. Please welcome, Erin Diehl.


    Key Timecodes


    (00:40) - Show intro and background history
    (07:23) - How she apply improv to help companies
    (13:43) - Deeper into his business  strategies
    (17:03) - Commercial break (Leadfeeder)
    (17:40) - Few takeaways from her book  
    (19:41) - A practice example of her approach
    (24:31) - Why most of our thoughts are negative
    (26:11) - How to break this mindset
    (33:11) - Feeling free in life as a way of unlocking
    (35:52) - The importance of reading as a freedom activity
    (39:26) - Commercial break (TYKR)
    (50:14) - Guest contacts

    • 51 min
    S5E14 - Startup Tips to Save Money on Taxes

    S5E14 - Startup Tips to Save Money on Taxes

    This episode is brought to you by ⁠Leadfeeder⁠. With Leadfeeder, you can find out which companies are visiting your site and turn them into valuable leads for your business.

    When your business starts taking off, the last thing you want to do is pay more in taxes. The question is, what options do you have? My next guest has a background working on Wall St and now he runs a firm that specializes in wealth preservation. In this episode, he talks about the not-so-glamorous steps to make sure your business has a plan in place in the event something happens to the founder and we also talk about key strategies to help you save money on taxes. Please welcome, Jason Mandel.

    Embarking on the journey of entrepreneurship can be both exhilarating and daunting. It requires a unique blend of passion, determination, and strategic thinking to navigate the challenges and opportunities that come your way. In a recent podcast episode, business strategist Jason Mandel shared valuable insights and advice for entrepreneurs looking to build and scale their startups. Let's delve into some of the key takeaways from Jason's wealth of experience and expertise.




    (00:47) - Show intro and background history


    (03:01) - The importance of entrepreneurs having a work x life balance


    (03:56) - Deeper into his career history


    (07:28) - Two key strategies from the guest


    (13:14) - Commercial break (Leadfeeder)


    (13:52) - How to grow a business with just one owner


    (18:16) - Creating a healthy business culture


    (23:51) - Deeper into his tax strategies


    (31:45) - Commercial break (TYKR)


    (41:16) - Guest contacts

    • 43 min
    S5E13 - How to get your SaaS pricing right With Patrick Meegan

    S5E13 - How to get your SaaS pricing right With Patrick Meegan

    This episode is brought to you by Leadfeeder. With Leadfeeder, you can find out which companies are visiting your site and turn them into valuable leads for your business.


    In the dynamic world of business, pricing plays a crucial role in determining the success of a product or service. Finding the right balance between value creation and pricing strategy can be the defining factor between a thriving business and one struggling to stay afloat. In this episode Sean Tepper sits down with Patrick Meegan the Managing Director at Investor Group Services. Pat explores key strategies and insights into pricing, with a focus on helping entrepreneurs navigate the complex landscape of setting prices effectively.

    One of the fundamental aspects of pricing strategy is understanding the buyer. By delving into what customers value, their willingness to pay, and the competitive landscape, businesses can tailor their pricing to align with customer expectations. Conducting market research and gathering direct feedback from customers can provide valuable insights into setting the optimal price point for a product or service.


    Key Timecodes


    (00:35) - Show intro and background history
    (03:03) - How to price a B2B or B2C SaaS business
    (05:43) - Deeper into his pricing strategies
    (07:01) - The importance of the value perception for the consumers
    (12:04) - How to talk about costs with clients
    (13:15) - Commercial break (Leadfeeder)
    (13:55) - What is his advice on raising prices
    (17:05) - How to generate value and prioritization
    (18:33) - The importance of proximity to collaborative customers
    (19:59) - Deeper into his philosophy and business strategies
    (23:30) - Few tactical examples
    (26:37) - A key takeaway from the guest
    (29:36) - Guest contacts

    • 30 min
    S5E12 - Skyrocket SaaS Sales with Partnerships with Barrett King

    S5E12 - Skyrocket SaaS Sales with Partnerships with Barrett King

    A lot of new tech entrepreneurs believe the best way to generate leads and increase sales is through paid ads, social media, or SEO. Believe it or not, none of these strategies come close to channel partnerships and in this episode, my next guest breaks down simple strategies on how you can identify and establish partners that help you skyrocket your sales. Please welcome, Barrett King.

    Partnerships play a crucial role in the growth and success of businesses, especially in today's competitive landscape. By joining forces with other companies, businesses can leverage each other's strengths and resources to achieve mutual goals and drive growth. Establishing strong partnerships is not only about expanding reach and increasing revenue but also about creating value for customers and fostering innovation. In this episode, we will explore the importance of partnerships in business and how they can be a key driver of success.


    Key Timecodes


    (00:49) - Show intro and background history
    (09:36) - How to acquire good channel partners
    (15:20) - Deeper into his business strategies
    (17:35) - Some lessons learned or mistakes made
    (19:56) - His best success stories
    (24:12) - How he build his ideal team
    (27:19) - A bit about inbound market
    (29:54) - A key takeaway from the guest
    (33:31) - Guest contacts

    • 34 min
    S5E11 - The 4 Key Steps to Scale a SaaS With Tim Branyan

    S5E11 - The 4 Key Steps to Scale a SaaS With Tim Branyan

    Are you trying to build a B2B SaaS but you’re having a hard time increasing sales? Look no further. My next guest has built multiple SaaS products and in this episode, he breaks down 4 key steps to scale a SaaS. Hint, #4 is the equivalent to striking gold. It’s not only brilliant, but it’s extremely easy. Please welcome Tim Branyan.

    In the world of entrepreneurship, success stories often highlight the resilience and determination of individuals who navigate the challenges of building and scaling their businesses. One such inspiring figure is Tim Branyan, a seasoned entrepreneur who has carved a path to success through a series of ventures and strategic decisions.

    Let's dive into the fascinating journey of Tim Branyan and glean insights from his experiences that can resonate with aspiring entrepreneurs and business enthusiasts alike.

    • 45 min
    S5E10 - The rise of the non-technical entrepreneur with Colin Hirdman

    S5E10 - The rise of the non-technical entrepreneur with Colin Hirdman

    In today's fast-paced entrepreneurial landscape, the traditional notion of needing a technical co-founder to build a product is being challenged like never before. With the rise of no code and low code options, non-technical entrepreneurs are finding innovative ways to bring their ideas to life swiftly and with minimal risk. Colin Herdman, a seasoned entrepreneur, sheds light on the transformative power of these tools in his recent podcast appearance. He emphasizes how leveraging these technologies can help entrepreneurs find product-market fit faster and optimize their chances of success.

    One key takeaway from Colin's insights is the increasing accessibility and ease of building software products. As the barriers to entry continue to diminish, entrepreneurs are presented with a unique opportunity to leverage technology to scale their businesses and drive growth. By embracing low code and no code tools, entrepreneurs can streamline their development process, minimize costs, and focus on delivering value to their customers. The democratization of software creation is empowering a new wave of innovators to turn their visions into reality.


    Key Timecodes


    (00:48) - Show intro and background history
    (02:42) - Understanding his business strategies
    (03:19) - A bit about his book
    (05:05) - Deeper into his business tactics
    (14:10) - How his business model works
    (19:57) - Deeper into his Quality Control philosophy
    (23:02) - What are his growth and marketing strategies
    (29:21) - A key takeaway from the guest
    (33:40) - Guest contacts

    • 34 min

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