Performance Delivered Steffen Horst and Dave Antil

Are you tapping into the full potential of zero and first-party data? Zero and first-party data are eclipsing third-party data… When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they’re selling to. But a majority of brands are missing out on this opportunity—are you one of them? Sean Simon, founder of Cogent, is here to break down how brands can use zero and first-party data to drive performance in media and e-commerce. We’ll cover:
What happens when third-party data disappearsThe difference between zero and first-party dataHow brands can capture first-party data in a privacy compliant wayWhy brands shouldn’t outsource their first-party dataUntapped resources for zero-party dataAnd more

Content creators are the entrepreneurs of the future… And user-generated content has enormous potential in the influencer marketing space… With user-generated content done right, you can drive exponential conversions… But many brands don’t understand how to make user-generated content that works. Daniel Salcedo, the founder of Bolder, is here to give you an inside look at user-generated content. Listen to learn:
The role of content creators in the marketing funnelWhen to use UGC vs influencer marketingWhat makes videos workHow to find the right UGC creator for your brandAnd more

Does your marketing work?
Many companies produce marketing content that looks great but doesn’t get results.
But what is the secret to converting leads with marketing?
And how can you sync your marketing with your financial model?
John Harlow, a seasoned CEO and consulting leader, is here to share a CEO’s view of marketing partnerships.
Listen to learn:
Why you need to reduce leads to grow conversionHow to measure marketing effectivenessThe pros and cons of internal marketing teams vs. agencies Why great ideas get lost in the executionHow to use consumer data to refine marketingAnd more

Consumer behavior can give you powerful insights on your business…
When you analyze the purchase behavior of your best customers…
Your next growth and acquisition strategies become clear…
And you can tailor your marketing to maximize advertising efficiency…
Jim Davis of clothing brand Buck Mason is here to show you how to read consumer purchase behavior so you can drive sales and convert leads into long-term customers.
Listen to learn:
How seasonality affects consumersWhen consumers decide vs. when consumers purchaseWhy purchase behavior shows you where to investAnd more

Are your marketing tactics really converting clients? Without data, it’s all guesswork. You might be wasting thousands of dollars on a campaign that doesn’t bring in revenue. My guest, Tim Luukkonen, is here to fix that.  He’s going to show you how to tell a compelling marketing story with data… So you can make informed decisions to get prospects through your pipeline. In this episode, Tim reveals:
The basic data collection systems you need to implementHow to take advantage of data trendsWhy some data is more valuable than othersAnd more.

Too many brands are trying to keep up with competitors and fail to differentiate. Too many brands are getting lost in the digital clutter. Don’t be one of the too many brands. Martin Pazzani is a veteran of the marketing and brand building industry. His experience managing some of the world’s largest and most iconic brands has given him unmatched insight into what works... and what trends to avoid. This conversation is a must listen for everyone looking to build their brand equity, break through to consumers, and avoid the pitfalls too many brands are falling into today.