Phenomena ReD Associates

It’s one thing to come up with a great strategy in theory, but leaders often get stuck when it comes to execution. In the first episode of our brand new series Leading with Perspective, we welcome renowned strategic thinker Professor Roger Martin – named the number one management thinker in 2017 – to talk through how to overcome some of these challenges and what good strategy creation and implementation looks like in practice.

With ReD partners Filip Lau and Iago Storgaard, they delve into questions such as: Why do many companies develop grand ambitions but fail to execute on them? How should leaders navigate the transition between what a company is doing today and what it wants to do tomorrow? 

While in the second part, Roger and ReD’s managing partner Mads Holme explore the role of culture in strategy: What does good cultural leadership look like today? And what are some of the concrete ways leaders can actually mobilise change when it comes to cultural transformation?

'Leading with Perspective', a new season of the Phenomena Podcast all about leadership, transformation and strategic thinking with a brand new episode each month.

Leading with Perspective is all about having engaging conversations with top industry leaders and hearing about how they effected change within their organisation, their industry and the wider culture.

In a special edition of the ReD podcast, we’re bringing you the best bits of a conversation that took place last week in our offices in NYC, where Ian Dull sat down with neuroscientist and entrepreneur Vivienne Ming and VP of Research Science at Meta’s Reality Labs, Richard Newcombe, to discuss the role of bodies in the age of AI

In front of a packed room on a cold New York evening, they discussed how computers “see” and interpret the world compared to how we as humans do, when and how to integrate these technologies for different industries from healthcare to education, tech to finance, and finally, what’s next for more embodied forms of AI.

In this special edition of the podcast, we are live from Copenhagen, Denmark where we hosted a discussion with Oluf Borbye Pedersen, a world expert on the gut microbiome, and Theis Brydegaard, head chef at the Alchemist.

Are We Listening to the Gut? was the topic of conversation, and as part of our ongoing content series all about our changing relationship to flesh, offers us a novel lens through which to consider our bodies, our selves and the world around us.

Hosted by ReD’s Filip Lau and Anne Mette Lottrup, they discuss why we should consider food as preventive medicine, the relationship between what and how we eat and healing and finally, and why paying more attention to our gut might help solve behavioural barriers around adherence.

This is a special edition of the ReD podcast live from Paris, France, where we hosted a discussion with British photographer Maisie Cousins, and Pernod Ricard’s head of foresight, Daphnée Hor, at the beautiful Lafayette Anticipations, a gallery space in the heart of Paris.

Are We Afraid Of The Body? was the topic of conversation, a question that sits right at the heart of our ongoing content series all about our changing relationship to flesh.

Hosted by ReD’s Sandra Cariglio, they discuss the changing ways bodies are considered and represented in our age of sanitised, Instagram-ready aesthetics, the growing fascination with perishability, waste and decomposition, and finally, ask whether we’re entering a germ renaissance.

Since the sexual revolution of the 1970s, the Western world has been obsessed with representations of sex. And within this historical explosion of sexual imagery, many companies capitalised on the powerful narrative that consumption could deliver sex appeal and in turn, increase one's chances for finding a partner.

More recently, however, we're seeing a shift where sex appeal is becoming increasingly dissociated from the idea of romantic love and folded into a wider and more varied set of personal narratives.

To unpack this further, host Eliot Salandy Brown sits down with Sandra Cariglio, a partner at ReD Associates, and Polly Rodriguez, co-founder and CEO of sexual wellness brand Unbound, as part of our ongoing special series on our evolving relationship to flesh and the body.

Together, they tackle big questions such as: Does sex still sell? How are behaviours and values around intimacy changing? And if the desire to seduce isn't driving consumption in fashion and beauty like it used to, what will take its place?