Public Sector Marketing Show Joanne Sweeney

Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show. 
In a recent episode I talked about the value and power of influencer marketing in 2024. 
But in today’s show I’m going down the ethics road and asking some tough questions about the grey areas of this marketing discipline. 
Did you know that there are laws in some European countries around child labour and influencer marketing?
Did you know that Ireland is also conducting research in this area?
Stay tuned for more on this and other ethical considerations brands, influencers and public sector should be mindful off. 

Hello and welcome to Episode 100 of the Public Sector Marketing Show!
It's Episode 100, and we're celebrating in a big way!
Andy Lambert of Adobe Express joins us as we explore AI's impact on social media trends, driving engagement and personalization across platforms with chatbots and content recommendation systems.
We dive into all things public sector marketing and answer questions live!

Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. 
The influencer marketing industry is worth over €21 billion euro and growing. 
For anyone scoffing at this sector, you would do well to sit up and take note. 
We are living in the creator economy where social networks are paying influencers to create and brands paying influencers to sell their product or service. Creators are winning on the double! 
But what does this mean for public sector marketing and how can you capitialise on the valuable reach and engagement for targeted groups?
Let’s dive in! 

Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. 
I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative trend is deep-fake. 
The combination of the Internet, social media, generative AI give those with malicious intentions huge opportunities. And manipulated media is now mainstream and we all need to watch out for it. 
I already mentioned that it’s election year in a previous episode and I predict that deep-fake will be a massive feature this year. 
So let’s dive into the world of deep-fake and how you can protect public sector reputation and communications. 

Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show. 
The World Economic Forum has published its Future of Jobs Report. 
They say technology is driving the current transformation of the jobs market, especially the coming of age of generative artificial intelligence. 
This disruption is being further affected by economic crises, geopolitical instability and growing environmental pressures. 
The report is based on a unique survey of the world’s largest employers, relating to job trends and their own company directions from 2023-2027.
The report brings together the perspective of 803 companies collectively employing 11.3 million workers. 
This study gives us important insights into how we as marketers need to thinking about the future of our work. 
So, let’s dive in. 

Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show. 
Are you surprised I’m talking about TikTok again?
No, don’t be. 
They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20 years, it’s that the social network know exactly how consumer behaviour is changing because we are telling them!
So in today’s show I am giving you that report in my words, but more than that, how you can use their insights on other social networks. 
Because, there are many government and public sector agencies who are not using the app because of the data security threat. 
Although I think your absence is problematic in the long run! 
Ok, let’s dive in!