Relationship Capital - The durable advantage of defining your business by who you serve (not what you do‪)‬ prehype

Relationship Capital - The durable advantage of defining your business by who you serve (not what you do)
In this episode, we discuss the concept of Relationship Capital in business and how companies accumulate advantages in the 21st century. We consider the value of defining your business based on who you serve not what you do. And we talk to guests Mario Gabriele (@mariogabriele) from The Generalist and Ben Bajarin (@BenBajarin) from Creative Strategies about Starbucks, Apple and Peloton and the advantages that they have formed.