26 episódios
Retail management and marketing - for iPod/iPhone The Open University
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How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool.
This material forms part of The Open University course B122 An introduction to retail management and marketing.
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Store operations
A look at how stores plan and operate, focussing on Waterstone's and Clarks.
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Transcript -- Store operations
A look at how stores plan and operate, focussing on Waterstone's and Clarks.
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Bar code technology
Looking at the increase and benefits of online shopping and barcode technology.
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Transcript -- Bar code technology
Looking at the increase and benefits of online shopping and barcode technology.
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The impact of marketing
The importance of marketing and communication.
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Transcript -- The impact of marketing
The importance of marketing and communication.
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