(S4) E039 Luke Hohmann on Creating Sustainably Profitable Software-Enabled Solutions Agile Innovation Leaders

Bio
Luke Hohmann is Chief Innovation Officer of Applied Frameworks. Applied Frameworks helps companies create more profitable software-enabled solutions. A serial entrepreneur, Luke founded, bootstrapped, and sold the SaaS B2B collaboration software company Conteneo to Scaled Agile, Inc. Conteneo’s Weave platform is now part of SAFe Studio.

A SAFe® Fellow, prolific author, and trailblazing innovator, Luke’s contributions to the global agile community include contributing to SAFe, five books, Profit Streams™, Innovation Games®, Participatory Budgeting at enterprise scale, and a pattern language for market-driven roadmapping.

Luke is also co-founder of Every Voice Engaged Foundation, where he partnered with The Kettering Foundation to create Common Ground for Action, the world’s first scalable platform for deliberative decision-making. Luke is a former National Junior Pairs Figure Skating Champion and has an M.S.E. in Computer Science and Engineering from the University of Michigan. Luke loves his wife and four kids, his wife’s cooking, and long runs in the California sunshine and Santa Cruz mountains. 
 
Interview Highlights
01:30 Organisational Behaviour & Cognitive Psychology
06:10 Serendipity
09:30 Entrepreneurship
16:15 Applied Frameworks
20:00 Sustainability
20:45 Software Profit Streams
23:00 Business Model Canvas
24:00 Value Proposition Canvas
24:45 Setting the Price
28:45 Customer Benefit Analysis
34:00 Participatory Budgeting
36:00 Value Stream Funding
37:30 The Color of Money
42:00 Private v Public Sector
49:00 ROI Analysis
51:00 Innovation Accounting 
 
Connecting
 
LinkedIn: Luke Hohmann on LinkedIn Company Website: Applied Frameworks   
Books & Resources
 
·         Software Profit Streams(TM): A Guide to Designing a Sustainably Profitable Business: Jason Tanner, Luke Hohmann, Federico González
·         Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series): Alexander Osterwalder, Yves Pigneur
·         Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series): Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
·         Innovation Games: Creating Breakthrough Products Through Collaborative Play: Luke Hohmann
·         The ‘Color of Money’ Problem: Additional Guidance on Participatory Budgeting - Scaled Agile Framework
·         The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Eric Ries
·         Extreme Programming Explained: Embrace Change 2, Kent Beck, Cynthia Andres
·         The Mythical Man-Month: Essays on Software Engineering: Brooks, Frederick Phillips
·         Understanding Comics: The Invisible Art, Scott McCloud
·         Ponyboy: A Novel, Eliot Duncan
·         Lessons in Chemistry: A Novel, Bonnie Garmus, Miranda Raison, Bonnie Garmus, Pandora Sykes
·         What Happened to You?: Conversations on Trauma, Resilience, and Healing, Oprah Winfrey, Bruce D. Perry
·         Training | Applied Frameworks
 
Episode Transcript
Intro: Hello and welcome to the Agile Innovation Leaders podcast. I’m Ula Ojiaku. On this podcast I speak with world-class leaders and doers about themselves and a variety of topics spanning Agile, Lean Innovation, Business, Leadership and much more – with actionable takeaways for you the listener.
 Ula Ojiaku  
So I have with me Luke Hohmann, who is a four time author, three time founder, serial entrepreneur if I say, a SAFe fellow, so that's a Skilled Agile Framework fellow, keynote speaker and an internationally recognised expert in Agile software development. He is also a proud husband and a father of four. So, Luke, I am very honoured to hav