Search with Candour - SEO podcast Candour

Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation.

Listen to this podcast if you want to know:


What is owned asset optimisation?
What are owned assets?
Are there different types of owned assets?
How do you optimise them?
What is reception marketing?
How do these strategies differ from “SEO” and “traditional digital marketing”?
What's the difference between the PESO vs MACH-6 models?

Sponsors:

This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠

⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠

Follow Jonas:


LinkedIn: https://www.linkedin.com/in/jonas-sickler/ 
X/Twitter: https://twitter.com/JonasSickler 
Website: https://terakeet.com/
Learn about owned asset optimisation:
https://terakeet.com/blog/owned-asset-optimization/

Sponsors:


⁠⁠⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠
⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠

Show notes:
Jack and Mark reunite in the Candour studio to rant, rave and react to Google's newest release, AI Overviews.

Time stamps:
00:00:16 - Intro
00:01:32 - Sponsor: AlsoAsked
00:03:17 - Sponsor: Wix Studio
00:05:02 - AI Overviews
00:40:54 - Outro

Resources:


Examples of AI Overview feedback:
⁠https://x.com/lilyraynyc/status/1792903992772628929⁠
Optimisey Search: ⁠https://x.com/Optimisey/status/1792473651087855969
Google falls for the old blinker fluid trick:
⁠https://jalopnik.com/googles-new-ai-overview-says-you-might-need-to-change-y-1851488127⁠
How to use Google's Web filter:
⁠https://x.com/searchliaison/status/1790473952256786805⁠

Sponsor:

⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search.


What are cognitive biases?
Social identity theory
What is confirmation bias?
Can misinformation online make a big impact?
Google’s role in the spread of misinformation
Contradicting search results depending on the search term
Is this also true in other languages?
What can we do to combat misinformation and confirmation bias?

Follow Sarah:


Twitter: https://twitter.com/sarah_presch 
LinkedIn: https://www.linkedin.com/in/sarah-pokorna/ 
Website: https://www.sarahpresch.com/

Links/resources:


Sarah's article: https://www.dragonmetrics.com/confirmation-bias/
An excellent companion piece by Jamie Indigo: https://www.searchenginejournal.com/digital-disinformation-fight-manipulation-seo-industry/380344/
Sarah's previous appearance on Search With Candour: https://withcandour.co.uk/blog/the-importance-of-cultural-understanding-in-seo-with-sarah-presch

Sponsor:

This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

Munene Mumbi joins Jack Chambers-Ward to discuss reporting for enterprise SEO clients. Munene & Jack cover topics including:


Communicating to different stakeholders
How is it different from reporting for small businesses?
What are the most common Enterprise SEO metrics?
Tools to track and report on Enterprise SEO
What skills are needed in enterprise SEO reporting?

Follow Munene:


Twitter: https://twitter.com/MuneneKL 
LinkedIn: https://www.linkedin.com/in/munene-mumbi/
Search Africon: https://searchafricon.com/

Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

Dana DiTomaso joins Search With Candour to discuss:


What are Key Events?
So, what are Conversions in GA4 then?
Why did Google make this change?
How can one Key Event be attributed in three different ways?
User Acquisition vs Traffic Acquisition
What’s the difference between them?
Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
What should people actually use for reporting?
How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
What else should SEOs be measuring?

Follow Dana:


LinkedIn: https://www.linkedin.com/in/dditomaso/ 
Website: https://kpplaybook.com
New GA4 course: https://kpplaybook.com/google-analytics-4-course/ 
Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/ 
KP Playbook on Youtube: https://www.youtube.com/@kp_playbook

Sponsors:

⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠

⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠

Show notes:

Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024.

Everything from Microsoft's answer to Google Discover, Brave Search's new AI-powered search experience and Google's answer to the recent site reputation abuse (AKA parasite SEO).

Time stamps:

00:00:00 - Intro

00:00:57 - Sponsor: Wix Studio

00:02:38 - Sponsor: AlsoAsked

00:04:24 - Microsoft Start releases its AI policy

00:16:39 - Brave Search launches Answer With AI

00:33:34 - Site reputation abuse

00:44:21 - Outro

Resources:


Microsoft Start's AI policy:
https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/
Brave Search's Answer With AI
https://brave.com/blog/answer-with-ai/
Google documentation on site reputation abuse:
https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Site%20reputation%20abuse%20is%20when,first%2Dparty%20site's%20ranking%20signals
Google will use both manual actions and algorithmic updates to tackle site reputation abuse:
https://www.seroundtable.com/google-site-reputation-abuse-spam-37231.html
Forbes blocks its coupon directory:
https://www.seroundtable.com/forbes-coupon-directory-google-block-37269.html