245 episódios

Go beyond the basics of service design and learn what it truly takes to deliver services that make a positive impact on people, business and planet.

Service Design Show Service Design Show

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Go beyond the basics of service design and learn what it truly takes to deliver services that make a positive impact on people, business and planet.

    Can Design Help Us Break Free From Broken Systems? / Fang-Jui Chang / Episode #202

    Can Design Help Us Break Free From Broken Systems? / Fang-Jui Chang / Episode #202

    Why is it that we rarely question the systems that govern our day-to-day lives?

    Imagine building a rocket ship while still believing the sun revolves around the earth. Even though this sounds ridiculous today, it's not that long ago that this was the accepted notion. When Galileo first made the claim that it was actually the other way around, he even got jail time.

    Yeah, people don't really like it when their fundamental beliefs are put up for scrutiny. Our history is full of "truths" we later debunked.

    Okay, so what does this have to do with service design What if you're currently designing services that are based on flawed beliefs? There's certainly reason to think so.

    So, in this week's episode, we explore what these beliefs could be. For that, I have invited ​Fang-Jui Chang​ from the Dark Matter Labs to join us at the Show.

    In the conversation we dive into the hidden systems we take for granted, like ownership, currency, and even government.

    Fair warning: This episode will challenge your assumptions. It might even feel a bit like mental jiu-jitsu at first (it surely did for me). But once things click, a whole new world of possibilities opens up. And judging by the news, I would argue that we need a radical new perspective on how our world operates in many areas.

    So join me for a conversation that will challenge the way you see the world, question some fundamental "truths" and give you some fresh insights along the way.

    This is one of those episodes where I had to let the ideas marinade a bit. It's all too easy to dismiss them because they seem incompatible with how our existing worldview. But defer judgment, and you might be surprised what happens.

    Take care and keep making a positive impact.

    ~ Marc

    --- [ 1. GUIDE ] ---

    00:00 Welcome to Episode 202

    04:00 Who is Fang-Jui

    07:00 How she got into SD

    10:00 Lightning Round

    12:30 All beings thriving

    18:30 Outdated systems fail

    23:00 Asking a river permission

    30:00 What we took for granted

    38:30 How to prevent overwhelm

    46:00 Moving forward without panic

    48:00 The skill that will help

    51:30 what we can to help

    1:01:00 where to reach them

    1:01:30 One thing you can remember

    --- [ 2. LINKS ] ---


    https://radiclecivics.cc
    https://darkmatterlabs.org
    https://twitter.com/darkmatter_labs
    https://www.linkedin.com/company/darkmatterlabs
    Please get in touch with the Radicle Civics team via radiclecivics@darkmatterlabs.org if you are interested in building proof of possibilities in your cities or communities and funding the work.

    --- [ 3. CIRCLE ] ---

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    • 1h 3 min
    What it takes come out stronger from a crisis / Lilli Graf / Ep #201

    What it takes come out stronger from a crisis / Lilli Graf / Ep #201

    My daughter dared me to 15 meters free-fall... I was on a climbing track with her, and this was one of the "attractions." Of course, she had taken the plunge without shedding a sweat.

    So, there I was standing on the edge, ready to take the jump, while everything in my body was screaming NO. I hesitated, terrified... but backing out was not an option. Especially not when a 10-year old girl is cheering dad on from the ground.

    Sometimes, you just have to leap into the unknown and trust that things will turn out alright.

    Our guest this week, Lilli Graf, also took a massive leap. She left a safe job at a respected design agency to go independent and start her own business. Why? Because she knew 'less bad' isn't good enough anymore when it comes to our climate crisis.

    Her journey in the last few years has thrown up many challenges. So, I wanted to know what kept her going, what she had learned so far, and what she would have done differently, looking back.

    Of course, we also had to talk about what pushed her over the edge to make the leap in the first place. This episode is about way more than climate solutions (though those are fascinating).

    It's about YOU... As service design professionals, we champion change. We push our clients to step into the unknown. But how often do we do that same?

    I hope this honest and open conversation will inspire you to leap more often. What fascinated me is how well Lilli's story shows the ripple effect of our choices. From childhood to career, it all connects.

    What will your next ripple be?


    --- [ 1. GUIDE ] ---

    00:00 Welcome to Episode 201

    03:00 Who is Lilli

    04:00 how Lilli heard about SD

    05:15 Lightning Round

    06:15 Community needs to reflect

    11:15 Why Lilli needed to Step Back

    13:30 Moving to the sustainability spectrum

    19:30 World that's not going to be here

    22:30 Black foot tribe

    25:00 The responses / the results

    29:15 Crisis to nature and to ourselves

    33:15 How do I preserve this life?

    39:15 What Imma Collective is doing

    45:00 The biggest challenge

    49:00 Do it with Joy and patience

    50:30 The journey most proud of so far

    51:30 One piece of advise

    54:30 How to embark in this journey too



    --- [ 2. LINKS ] ---


    https://www.linkedin.com/in/elisabeth-lilli-graf/
    https://www.immacollective.com/
    Change by Design by Tim Brown (Book)
    Everyday Utopia: What 2,000 Years of Wild Experiments Can Teach Us About the Good Life by Kristen R. Ghodsee (Book)



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    • 58 min
    Your Burning Questions Answered / Marc Fonteijn / Ep #200

    Your Burning Questions Answered / Marc Fonteijn / Ep #200

    Recently, I turned 43... I don't really celebrate my birthdays anymore.

    Don't worry; I have an amazing wife who makes sure there's always cake.

    But I do always try to take a moment and reflect on my past year because “The only time you should ever look back, is to see how far you've come.”

    Well, today, it's not just about my journey; it's about ours.

    We've hit a massive Service Design Show milestone: 200 episodes!

    That's a new interview every two weeks for over 8 years.

    And by now, we've clocked in over 500.000 listens to our conversations. Truly mind-boggling.

    Especially when you consider how niche our field is (still). It tells me what I do matters to people like you.

    Honestly, if I had to, I'd still do this show just for my own learning... but knowing you're out there makes it so much better.

    To celebrate, I'm flipping the script. For this episode, it's me answering YOUR questions. Some are about service design, some get a bit personal...

    Here's a sneak peek:


    Is Journey Management the next big thing?
    Will service design disappear?
    How does the Show make money?
    How do I keep sane working solo?

    You might be surprised by some of the answers.

    Guess, there's only one way to find out...

    This episode was a lot of fun and quite a challenge to produce. Let me know if you like this format – maybe we'll do a follow up...

    Take care,

    ~ Marc



    --- [ 1. GUIDE ] ---

    00:00 Welcome to episode 200

    01:50 Why Service Design

    04:30 Lessons learned from 200+ conversations

    10:15 The business model

    16:15 How to stay healthy and sane

    25:00 Communicating service design

    31:00 Designing timeless services

    36:00 Is Journey Management the next big thing

    40:00 Where are things going



    --- [ 2. LINKS ] ---


    https://www.linkedin.com/in/marcfonteijn/
    https://www.servicedesignshow.com/circle/



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    • 49 min
    What Design(ers) Needs to do to Stay Relevant / Yvonne Tran / Episode #199

    What Design(ers) Needs to do to Stay Relevant / Yvonne Tran / Episode #199

    Is design facing a crisis? You don't have to spend much time on LinkedIn to read about the recent layoffs, studio closures, and debates about our value.
    Whether or not you call it a crisis, it's hard to deny that things have been shaken up recently. But instead of focusing on surface level symptoms, let's dive deeper.
    In this episode, we sit down with Yvonne Tran, design director at the New York Times, to explore the underlying forces that shape design. Where are we coming from, and what could be its next destination. Why is design in its current state?
    Is this a backlash against the widespread understanding of "design thinking"? If everyone's a designer, what's the unique value a professional brings?
    Despite the challenges, Yvonne still sees a bright future for design. As our clients and colleagues evolve and mature, so must we. In our conversation, Yvonne outlined three key areas where design can continue to provide unique value.
    A thought-provoking episode for anyone interested in new ways to think about how to keep playing a meaningful role in the future.
    It's all too easy to get bogged down in the daily grind. What I enjoyed about this conversation with Yvonne is that we zoomed out and challenged our perspectives. Let's look beyond the horizon of this quarter and make decisions that are grounded in a long-term perspective.
    Inspired? Share this with someone who needs to hear it.
    Take care,
    ~ Marc

    --- [ 1. GUIDE ] ---

    00:00 Welcome to Episode 199

    03:30 Who is Yvonne

    04:30 How she stumbled to SD

    06:00 Lightning Round

    10:00 Design, Designers, & Innovation

    14:00 The promise of design thinking

    17:30 What's the impact

    27:00 The new role of design community

    37:00 Aligning people's expectations

    39:30 How to accelerate demand

    44:00 How to measure success

    48:30 One takeaway

    --- [ 2. LINKS ] ---


    https://www.linkedin.com/in/yvonnetran/
    Braiding Sweetgrass by Robin Wall Kimmerer (Book) - https://a.co/d/3Jho54D

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    • 53 min
    How to Stop the Erosion of Great Services? / Cameron Tonkinwise / Episode #198

    How to Stop the Erosion of Great Services? / Cameron Tonkinwise / Episode #198

    This has to stop... I don't care what they say. Chatbots s*ck.

    But we, as service design professionals, have the power to make things better.
    Sure, ChatGPT and Google Gemini are impressive tools, but a chatbot on a company's website? Probably one of the most frustrating experiences you can have these days.
    This trend toward replacing humans in service delivery is a growing concern.
    There's nothing wrong with trying to optimize processes. It becomes a problem when it's done in a mindless way to solely cut costs at the expense of the user experience.
    Our guest, ​Cameron Tonkinwise​, makes a compelling case for preserving the human element in service delivery. Because removing this vital component erodes something incredibly valuable that AI (or any other tech) can't and will never be able to replicate.
    As you can imagine, simply pointing out the problem isn't enough.
    So, in our conversation, we explore how to make a strong case for human-driven services... even to the most skeptical stakeholders.
    Spoiler: Waiting for our clients to change their minds isn't the answer. It requires a proactive approach on our part.
    If you work in a product or tech-driven environment, this episode will hopefully give you the energy and ideas to challenge the relentless push for short-term optimization.
    The chat with Cameron reminded me that we have a responsibility to design the future we want to see rather than just being of service to others.
    Enjoy the conversation and keep making a positive impact!
    Take care,
    ~ Marc



    --- [ 1. GUIDE ] ---

    00:00 This is Episode 198

    04:00 Who is Cameron

    05:00 How he stumbled to SD

    12:30 the current perspective to SD

    15:00 the ideal outcome

    16:45 A vastly uneducated community

    24:00 Why the model isn't adopted

    26:00 How to support the current economy

    29:30 Hockey puck story

    33:30 Thoughts in AI

    39:00 What you can be offering

    41:30 Expressing the need

    45:00 Importance of frontline observation

    50:00 One practical takeaway

    52:00 Connect with Cameron

    --- [ 2. LINKS ] ---


    https://www.linkedin.com/in/cameron-tonkinwise-80a5987/

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    Join our private community for in-house service design professionals. ⁠https://servicedesignshow.com/circle

    • 55 min
    How to Predict the Future and Make Smarter Decisions Today / Ali Draudt / Ep #197

    How to Predict the Future and Make Smarter Decisions Today / Ali Draudt / Ep #197

    Imagine that you had the power to look into the future...

    That you could escape from the short-term focus and envision a world years or even decades away. And on top of this, you'd be able to turn this vision into something real, a roadmap to guide your decisions today.

    Wouldn't that change everything?

    Now, this episode won't give you a crystal ball, but it might be the next best thing.

    We all know that the challenges we face today require different ways of thinking in order to solve them. If we continue on the trajectory we're currently on, our future isn't looking very bright, to say the least.

    In order to create a different, better future, we have to first imagine it.

    But with our world changing so fast, how can we even predict tomorrow, let alone years from now? Aren't we just better off focussing on the here and now?

    Not according to our guest, Ali Draudt. Ali teaches us that predicting the future is a hidden superpower of designers. Lucky for us, Ali is an expert – author of "What the Foresight," holding a degree in Design Strategy and Strategic Foresight, and is currently the Head of Innovation and Design Strategy at Nike.

    In this episode, you'll hear how to:


    Explore worldviews that might be radically different from your own.
    Challenge your existing beliefs and biases to imagine the seemingly impossible.
    Use practical tools to make abstract futures tangible.

    So, if you're to unleash your hidden superpower and make better decisions today you'll be in for a treat!

    Talking with Ali reminded me that the dots only connect in hindsight. The only way to make those breakthrough, serendipitous connections is by continuing to explore things that seem irrelevant now.

    Enjoy and keep making a positive impact.

    ~ Marc

    --- [ 1. GUIDE ] ---

    00:00 Welcome to Episode 197

    04:00 Who is Ali

    04:45 How Ali Stumbled into Service Design

    06:30 Lightning Round

    08:00 Moving beyond antromorphic design

    10:30 What's truly human-centered

    17:30 Adopting to this practice

    21:00 Next big thing to go beyond

    24:00 Changing levels of zoom

    31:00 Coping mechanism on the speed

    38:00 Using the Steep Model in Teams

    40:00 4 archetypes to future potentials

    45:30 What good work look like

    49:30 Co-creation mode

    50:45 What I hope you'd remember

    --- [ 2. LINKS ] ---


    https://www.linkedin.com/in/alidadraudt/
    The Thing from the Future (Team-building game) https://situationlab.org/project/the-thing-from-the-future/
    The Ministry for the Future - Kim Stanley Robinson (Book) https://a.co/d/992fmv5

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    • 53 min

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