Speakernomics National Speakers Association

In this episode of Speakernomics, host Kenneth "Shark" Kinney and special guest Mike Stickler, delve into the evolving landscape of book publishing and marketing for professional speakers. As the founder of Leadership Books and an experienced author, Mike shares invaluable insights tailored for today's dynamic market.
In this session, Mike will:

Analyze the importance of a multi-faceted marketing strategy including social media testing, continual audience engagement, and leveraging influential endorsers to improve book visibility and sales.

Distinguish between traditional and online book selling, recognizing the necessity of collecting buyer data and adapting to changing consumer behaviors in bookstores.

Explore the benefits of converting books into engaging online courses, incorporating elements like video, music, and graphics to reach broader audiences and boost marketing efforts.


Join this informative session to modernize your approach to book publishing and enhance your speaking business with actionable marketing strategies.
Additional Links

Leadership Books

NSA Influence Conference


Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode of Speakernomics, host Kenneth "Shark" Kinney sits down with the legendary author and hall of fame speaker, Harvey Mackay, CPAE to delve into the intricacies of networking, effective customer engagement, and the art of staying unpredictable in sales and persuasion.
In this session, Harvey will:

Emphasize the necessity of maintaining and nurturing an extensive professional network over time by regularly connecting through personalized outreach, such as calling on birthdays or sending relevant articles.

Introduce the Mackay 66, a comprehensive 66-question customer profile designed to help speakers understand and tailor their interactions with their audience on a more personal level.

Advocate the critical role of practice in honing one’s speaking abilities, stressing that "perfect practice makes perfect" and suggesting the use of coaches to unlock one's full potential.


Don’t miss this enlightening episode, where mastering the subtle nuances of customer engagement and networking is explored with insights that will elevate your professional speaking journey.

**Take Advantage of Harvey's Offer!***
Harvey is offering listeners of Speakernomics FREE access to his Harvey Mackay Academy! Get access by emailing gbailey@mackay.com and let them know you listened to Harvey's episode!

Special thanks to our sponsor, Leadership Books!
Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on Speakernomics, host Kenneth "Shark" Kinney speaks with strategic storytelling expert Andy Henriquez, sharing his insights on crafting compelling narratives that resonate with audiences.
In this session, Andy will:

Illustrate the necessity of using peaks and valleys in storytelling to emotionally connect with the audience and reflect their own experiences.

Share strategies for investing in oneself and in storytelling craft to achieve business success and impactful speaking engagements.

Explain the difference between keynote and offer stories, focusing on the importance of creating a sense of urgency to move the audience to action.

Emphasize the need for early buy-in from the audience before delving into storytelling to ensure alignment and receptiveness to the message being conveyed.


Additional Links & Sponsor:

Leadership Books

Influence '24


Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Speakernomics, Sylvie di Giusto, CSP discusses positioning oneself in the global speaking market. Delving into her experiences as an international keynote speaker, Sylvie shares invaluable strategies for speakers aspiring to reach a broader audience.
By the end of this episode, you will be able to:

Evaluate the intrinsic value of your accent and unique perspective as a speaker to effectively promote yourself on the global stage.

Customize your presentations by conducting thorough research on the organization, audience, and cultural nuances, elevating the impact of your message across diverse settings.

Cultivate lasting connections beyond the stage by continuing the journey with clients, offering support to audience members, and debriefing with fellow speakers to enhance professional growth.


Additional Links & Resources

NSA Influence '24

The Speaker Lab

Leadership Books Author Summit


Learn more about your ad choices. Visit megaphone.fm/adchoices

Kenneth "Shark" Kinney sits down with Wall Street Journal bestselling author, keynote, and transformational speaker coach René Rodriguez. Using behavioral neuroscience, Rene provides actionable strategies for professional speakers to exert influence and amplify their impact.
In this session, René will:

Explain the distinction between influence and being an influencer, emphasizing the need to align one's speaking goals with the strategic objectives of event sponsors.

Demonstrate how speakers can enhance their visual presence, voice tonality, and audience engagement techniques to maximize their influence on stage.

Illustrate the role of AI in the speaking industry, advising on how to utilize AI as a creative and analytical tool without compromising the authenticity and effectiveness of personal delivery.


Additional Links & Sponsors:

More about Influence '24


More about Primeau Productions


More about Leadership Books



Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Justin Jones-Fosu, CSP, an internationally acclaimed speaker, social entrepreneur, and CEO of Work Meaningful. Justin shares his expertise on how speakers can sell beyond the first engagement.
In this session, Justin will:

Illustrate the ten-by-ten-by-ten model for producing valuable content, allowing speakers to create new knowledge and add depth to their presentations.

Explain the importance of using the right language to foster meaningful client relationships and uncover new opportunities.

Demonstrate how to implement an aftercare action plan that maximizes value for clients, including strategies like modularizing content, creating discussion guides, and offering tip videos. 

Advocate for a heart-based approach to client interactions to build long-term, impactful business relationships.



Join us to elevate your speaking business by adding more value through strategic content creation, effective communication, and sustained client engagement.
Learn more about your ad choices. Visit megaphone.fm/adchoices