The Art of the Impossible Autodesk Limited

One of the cornerstones of digital transformation is integration. Making systems work together efficiently so no data is lost is a challenge that all companies face in their journeys. How do you manage it internally and how does it affect other parts of the business? From recruitment to clients and the product itself, we explore how Alexander Bradfisch, Senior Vice President of EntriWorX at dormakaba, found the solution to this challenge, and how this new ecosystem transformed their business.
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Most people would assume that a transition to 3D and digital design is more about productivity and efficiency but for some businesses, the added objective of achieving greater sustainability triumphs profit. 
Sustainability through innovation is at the core of the Swedish battery manufacturer Northvolt. They have taken digital transformation a step further by innovating across the entire business infrastructure. Not only does this apply to the design of products, it’s even reflected in the design of the global manufacturer’s factory floors. All the way through to the recruitment process which embeds strong values of passion to drive change and sustainability. 
Factory Layout and Modelling Engineering Manager Axel Save has been with the scale up since 2020, while the business was still a start-up, and has implemented and overseen the transition from 2D into 3D factory layout design across the manufacturer’s ten global sites. 
At the heart of Axel’s journey with Northvolt has been strong passion to deliver positive change through the production of sustainable batteries and this starts before the beginning of the manufacturing process – with the design of the factories.


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From technical drawings to visual walkthroughs, 3D in design has been a game changer on all levels. 3D visualisation enables more iterative and agile workflows, leading to more straightforward communication with internal and external stakeholders.
In the third episode of season three, we explore the move from 2D to 3D with Ted Page, Head of Digital Design at Nijhuis Saur Industries We delve into the challenges, potential blockers, and the opportunities that derive from the move between 2D to 3D.


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Change can seem daunting even to the most experienced of managers. Anticipation and effective communication is key to ensuring the successful delivery of a digital transformation project. From leveraging efficiencies to mediating resistance, having a solid plan and a change management strategy can mark the difference between success and failure. 
Jude McCann, Innovation Manager at Rathbane Group, looks back on the transition from 2D to 3D and the implementation of a growing business systems team that is responsible for identifying digital innovation opportunities that not only improve design output but production pipeline and data efficiencies also.


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Artificial intelligence is rapidly becoming the next frontier of digital transformation. From automating processes to writing code and increasing productivity, the use cases for AI are as versatile as the companies that utilise them.
But it’s also one of the most hotly contested topics: how can companies in the D&M sector harness its power? Which processes lend themselves best to automation? How does it affect the job market, and what are the ethics and boundaries of using AI?
We discuss these topics with Lennart Schulenburg, CEO of VisiConsult.


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Like much of the technological jargon, the term Smart Factory seems to be used in a variety of ways with multiple meanings to it. Asif unpacks how one famous brand, Bridgestone Tyres defines a Smart Factory and what it has been doing to spearhead digital transformation from the factory up.
Andy Warren, Senior Engineering Services Support Manager at Bridgestone Tyres Americas, discusses the potential behind Smart Factories, the challenges of the transformation process, and the lessons learned along the way.


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