The Auto Repair Marketing Podcast Aftermarket Radio Network

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
First: who is your audience? What are they looking for?Listen! Make notes of their questionsRead - They Ask You AnswerWhere to find content:In your shop! Haha Personalize content based on what’s going on in the shopYour niche, club, or groupQuestions asked in local community groupsYour community! Show off your roots - the things going on in the community (Chamber, BNI, local government, tourism, clubs, education, etc)Hiring + PromotingCustomer reviewsThe obvious:Name, address, phone, scheduling link, and websiteBlog content Promoting other social media platforms you are onWhat you’re all about…who you are…. Company culture stuffTrainings you attend or host and completions/certificationsWhat’s going on? Promotions, events, contests, birthdays, celebrations, sponsoring anything?Spotlights: new products, equipment, team membersThe not-so-obvious:Videos - give yourself and entire month of marketing from one video! Creating a ‘content machine’ for yourself.BlogsCanva tips and templatesPractical Tips:Use your brandUse Canva for quick/easy/effectiveMake a plan/scheduleWebsite trafficTips on Tuesdays/Tech-TalkShop culture Promote services, sales/offers, appointment booking linkFun on Friday
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com 
Facebook - facebook.com/shopmarketingpros 
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros 
Questions/Ideas - podcast@shopmarketingpros.com

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
How we met - Chamber + Locally Owned Tangi during CovidMegan’s story - what got her into Promo ProductsYour automotive dealership background experienceWhy promo products?Your favorite promo product story?Your top tips for choosing promotional productsWhy work with a promo product agency rather than going straight to Vistaprint, Imprint, or other online retailers?Let’s talk set-up and other fees. One shop owner asked why do I have to pay setup fee every single time if the file is already there? Another note/comment from a shop owner: how can they touch/feel/see before buying? Really looking for a company to display at our trade shows.How can we make this process of selecting/buying promo products easy?Any promo product pet peeves you have?Last words….
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com 
Facebook - facebook.com/shopmarketingpros 

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com 
Facebook - facebook.com/shopmarketingpros 
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros 
Questions/Ideas - podcast@shopmarketingpros.com

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
Matt Fanslow planting the ideaProcrastination - then knee surgeryI thought it would be a novelty pieceWhat is Maslow’s Hierarchy of needs? - From Wikipedia: Maslow’s Hierarchy of Needs is a theory in psychology proposed by American Psychologist Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in the journal Psychological Review.I was watching a video - The author made the point that, “Maslow’s Pyramid remains a hugely useful object to turn to when we are trying to assess the direction of our lives.”Explain the pyramidRead this - The pyramid is also a great visual because it shows that there is an order to things. You have to build a pyramid from the bottom up, and the foundation of the pyramid is the most important part. It is often shown that people live lives that are out of order with the pyramid. Those who focus on accumulating things but never get to the “self-actualization” part of life are living a life out of balance where they will never achieve true happiness.Those who focus on self-actualization without making sure their basic needs are met are living a dangerous life – an upside-down pyramid – where they could be toppled over at any moment.THIS is why Maslow’s Hierarchy of Needs is a perfect comparison to marketing a small business like an auto repair shop.There is an order to things. You want to build on a solid foundation. You shouldn’t just focus on the marketing tactics you are most interested in, but rather what is most important to the business’ survival first, then long-term growth, and then thriving as an empire.Talk about the name “Walker’s Hierarchy”Level 1Maslow’s - physiological needs - air, water, food, shelter, clothing, reproductionWalker’s - Marketing Foundations - Google Business Profile, Website, Social MediaLevel 2Maslow’s - Safety - personal security, employment, resources, health, propertyWalker’s - Reputation - Reviews, Content Marketing, SEO, Google AdsLevel 3Maslow’s - Love and belonging - friendship, intimacy, family, sense of belongingWalker’s - Networking - Chamber of Commerce, BNILevel 4Maslow’s - Esteem - respect, self esteem, status, recognition, strength, freedomWalker’s - Brand Building - Brand building, advanced digital strategies, community involvement, shop cultureLevel 5Maslow’s - Self actualization - desire to become the most you can beWalker’s - World Changer - Thought leadership, strategic partnersInvite to read the article
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com 
Facebook - facebook.com/shopmarketingpros 
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros 
Questions/Ideas - podcast@shopmarketingpros.com

In episode 100 of The Auto Repair Marketing Podcast, we invite Tony Mercury from AutoShop Solutions, Carrie-Lynn Rodenberg from Turnkey Marketing, Connor Tracy from Kukui, and Kelsey Outram from Lift Auto Repair Marketing to join us for a meeting of the marketing minds. We talk about where marketing has been, where it’s going, and drop lots of useful knowledge bombs for shop owners to implement in their marketing!
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
Tony Mercury, Autoshop Solutions - https://autoshopsolutions.com/ Carrie-Lynn Rodenburg, Turnkey Marketing - https://www.turnkeyautomarketing.com/ Connor Tracy, Kukui - https://www.kukui.com/ Kelsey Outram, Lift Auto Repair Marketing - https://liftautorepairmarketing.com/ Brian & Kim Walker, Shop Marketing Pros - https://shopmarketingpros.com/ 
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com 
Facebook - facebook.com/shopmarketingpros 
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros 
Questions/Ideas - podcast@shopmarketingpros.com

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
My Facebook Ads are showing to people way outside of my service area (not set up right)My social media doesn’t seem to be providing a return on investment (Junk smm)I never see my Google Ads when I search for my business (low budget)I don’t show up in the Map Pack when I search for auto repair near me, and I’m searching while I’m in my business (connected to wifi)My website is too slow (pictures too big or cheap hosting)My website doesn’t come up when people search for mechanic near me (stock content)I get lots of leads but they don’t turn into customers (Your SA sucks)My marketing looks like every other shop’s marketing (are you talking to your marketers?)The shop is slow. It’s time to turn our marketing back on. (never stop marketing)
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com 
Facebook - facebook.com/shopmarketingpros 
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros 
Questions/Ideas - podcast@shopmarketingpros.com