The Role of Optimization in Programmatic Advertising Go Sokal Podcast

On the 32nd episode of the Go Sokal Podcast, Programmatic Advertising Manager Bo Sowers sits down with host Chris Mulally to describe the benefits of programmatic advertising versus other forms of advertising, how programmatic works, what the different types of programmatic advertising are, and how data influences optimization in programmatic advertising. And that’s just the tip of the iceberg! We hope you enjoy.🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch the Full Episode of this Podcast Here ...