34 episódios
Go Sokal Podcast Sokal Marketing
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- Negócios
The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.
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Life as a Frontend Developer: Technologies, Advice and Teams
On the 33rd episode of the Go Sokal Podcast, Frontend Developer Austin Calton describes his role in the website development process and how he uses a combination of languages and tools to make websites fast, effective across browsers and screens.Austin discusses core technologies, as well as programs like Adobe XD, FigJam, and Browserstack, and Chat GPT and no-code options like Squarespace and Webflow. We hope you enjoy!🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch the Full Episode of this Podcast He...
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The Role of Optimization in Programmatic Advertising
On the 32nd episode of the Go Sokal Podcast, Programmatic Advertising Manager Bo Sowers sits down with host Chris Mulally to describe the benefits of programmatic advertising versus other forms of advertising, how programmatic works, what the different types of programmatic advertising are, and how data influences optimization in programmatic advertising. And that’s just the tip of the iceberg! We hope you enjoy.🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch the Full Episode of this Podcast Here ...
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How Trade Shows Help Your Business (and How to Master Them)
On the 31st episode of the Go Sokal Podcast, Marketing Manager Katy Welch describes why businesses should go to trade shows, how to make them successful, and what elements her company focuses on to get people to their booth and end the show with a lot of leads. SOKAL’S WEBSITE:↪︎https://www.gosokal.comLearn about our team as well as products and services.CONNECT WITH US:↪︎https://www.gosokal.com/contact/Reach out & make a connection today! SUBSCRIBE TO OUR PODCAST:↪︎https://open...
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Finding Success in Marketing and Leadership
On the 30th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal COO Michael Ransom to discuss how to find your company’s brand voice, run successful campaigns, and build teams of motivated employees.🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch the Full Episode of this Podcast Here ↪Subscribe To Our YouTube Channel↪The Podcast Video PlaylistSOKAL’S WEBSITE:↪︎https://www.gosokal.comLearn about our team as well as products and services.CONNECT WITH US:↪︎ContactR...
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Making Commercials for Clients on TV, Tiktok and More
On the 29th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal Videographer Andrew Bently to discuss how to make commercials for clients, navigating the youtube, shorts, reels and tiktok world, the importance of pre-production in videography, and three main tests to apply to any video you make.🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch the Full Episode of this Podcast Here ↪Subscribe To Our YouTube Channel↪The Podcast Video PlaylistSOKAL’S WEBSITE:↪︎https://www...
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A.I. and ChatGPT - Why all the Hype Now?
On the 28th episode of the Go Sokal Podcast, host Chris Mulally sits down with Sokal Chief Technology Officer Jason Jones to discuss all the current hype about artificial intelligence, including Chat GPT and artificial general intelligence, and whether or not we should be truly be afraid (or excited) about AI’s future implications. We hope you enjoy!🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch the Full Episode of this Podcast Here↪Subscribe To Our YouTube Channel↪The Podcast Video PlaylistSOKAL’S WE...