The SEO Mad Scientist The SEO Mad Scientist by Web 20 Ranker

Highlights From Episode 7 - The SEO Mad Scientist:


The hosts Mike and Lasha discussed the intriguing results of their recent on-page SEO test.They revealed the significant impact of keyword-rich headings on local rankings and map rankings.Additionally, they explored actionable strategies for optimizing website content and maximizing SEO effectiveness.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/


🛠️ Tools We Used in Testing:


Local Viking: https://localviking.com/


SERPResults: https://serpresults.com/


Products Discussed:


On-Page SEO Service: https://web20ranker.com/perfect-on-page-seo/


SEO Discussion: Mike Milas + Lasha Letiia


0:00 Lasha Introduction (SEO Manager)


01:00 On-Page SEO Test 


03:00 Initial Test Results


05:20 Headings Impact Rankings?


09:26 On-Page Changes & Ranking Correlation


14:19 Adjustments to Content


18:15 Exploration of PPC Keywords


20:19 Client Accessibility & On-Site Optimization


22:22 What’s Next in Testing

Highlights From Episode 6 - The SEO Mad Scientist:


As Mike, Alex, and Danielle discussed, the custom signals test on Danielle's insulation business revealed a significant impact on rankings, with competitor links and optimized listings playing crucial roles.They also highlighted the importance of building a strong brand presence in conjunction with SEO efforts, citing the cumulative effect of various brand properties and references.Additionally, they explored the synergy between SEO strategies and other digital marketing channels like Facebook ads and PPC campaigns, emphasizing the potential for integration to enhance overall online performance.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/


🛠️ Tools We Used in Testing:


Local Viking: https://localviking.com/


SERPResults: https://serpresults.com/


Products Discussed:


Custom signals: https://web20ranker.com/custom-link-building/


PBN Map Embeds: https://web20ranker.com/product/order-pbn-map-embeds/


Niche Citations: https://web20ranker.com/niche-directory-citations/


SEO Discussion: Mike Milas + Alex C. Barr + Danielle Windsor


0:00 Introduction


00:48 Signals Test Update


07:33 Testing Signals Locally


14:17 Branding and Ranking Correlation


11:06 Tracking keywords & call sources


17:45 Inner Pages and Rankings Correlation


22:13 What’s in our SEO testing library


26:13 PBN and Map Embed Updates


32:33 Impact of Google Updates


37:40 Citation Impact on Local Rankings


42:27 Ranking Organically v in Maps


44:00 Conclusion

Highlights From Episode 5 - The SEO Mad Scientist:


Mike and Alex delved into cutting-edge techniques for maximizing on-page SEO, emphasizing the importance of structured lists, headings, and long-tail keywords in boosting website visibility.They shared insights regarding the significant impact of multimedia content, particularly YouTube videos and Google Earth, on search engine rankings.They discussed exclusive findings from various SEO tests, including a GMB map embed test, providing listeners with valuable insights into the effectiveness of different strategies and techniques.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/


🛠️ Tools We Used in Testing:


Local Viking: https://localviking.com/


SERPResults: https://serpresults.com/


Products discussed:


PBN Map Embeds: https://web20ranker.com/product/order-pbn-map-embeds/


PBN Links: https://web20ranker.com/product/order-budget-network-links/


On-page SEO Service: https://web20ranker.com/perfect-on-page-seo/


SEO Discussion Mike Milas + Alex C. Barr


0:00 Introduction


04:16 Exploration of on-page optimization strategies


08:56 Influence of YouTube Videos and Google Earth on ranking


12:06 Impact of Structured Lists and Headings on SEO


16:03 The Role of Long-Tail Keywords and Citations on rankings


22:04 GMB Map Embed Test


27:30 Impact of PBN Links and Map Embeds


30:43 Testing the Influence of Anchor Text Links


36:14 Testing Backlink Impact on Local Rankings


40:00 The Value of SEO Compared to Paid Advertising


45:00 The Importance of Testing and Taking Data

Highlights From Episode 4 - The SEO Mad Scientist:


In this episode, Mike and the team revealed the launch of our new testing library, housing all the SEO tests we've been running.They emphasized the significance of relevant website content for improving SEO rankings, offering insights into crafting compelling content tailored to target audiences.They uncovered intriguing parallels between Click-Through Rate (CTR) and link building impacts, offering insights into optimizing online presence to drive higher CTRs and improve SEO performance.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/


🛠️ Tools We Used in Testing:


Local Viking: https://localviking.com/


SERPResults: https://serpresults.com/


Products Discussed:


Custom Signals: https://web20ranker.com/custom-link-building/


Geo Networks: https://web20ranker.com/product/order-geo-networks/


SEO Discussion Mike Milas + Sophie Allen + Alex C. Barr + Lasha Letiia:


0:00 Introduction


01:14 Launch of our testing library


01:50 Recap of the YouTube test and initial observations of ranking movements


06:07 Service Area Business vs. Non-Service Area Business


07:29 Impact of link building strategies on local rankings


11:51 Recap of recent GBP map embed test results


14:09 Similarities between CTR and link building impacts


16:03 GBP suspension due to engagement manipulation.


18:33 Getting instant verification using Google Guide accounts


22:06 Custom signals test results


24:01 Importance of Relevant Content in your website


27:02 Updates on the tests we did on Geo, Niche, and Brand Networks


31:35 Testing On-Page Optimization


42:34 Conclusion

Highlights From Episode 3 - The SEO Mad Scientist:


In this episode, Mike and Alex delve into the concept of mini networks and their role in revolutionizing SEO strategies.They offer a detailed comparison between mini networks and traditional web 2.0 networks, shedding light on the unique advantages and benefits that mini networks offer.Tune in to discover actionable strategies for leveraging mini networks to achieve significant improvements in keyword rankings and overall search engine visibility.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/


🛠️ Tools We Used in Testing:


Local Viking: https://localviking.com/


SERPResults: https://serpresults.com/


Products discussed:


Mini Networks: https://web20ranker.com/mini-networks/


PBN Map Embeds: https://web20ranker.com/product/order-pbn-map-embeds/


SEO Discussion Mike Milas + Alex C. Barr:


00:00 Introduction


00:50 What are Mini Networks?


04:02 Benefits of Mini Networks


06:03 Testing Mini Networks


08:13 Results of the Test


10:32 Effectiveness of Brand Networks


12:54 Building and Leveraging Mini Networks


13:13 Mini Networks vs. PBN Map Embeds


19:04 How to Get Mini Networks


20:39 Conclusion

Highlights From Episode 2 - The SEO Mad Scientist:


In the episode, Mike, Sophie, and Alex dissected recent Google algorithm changes, highlighting their impact on website rankings and optimization strategies.They shared practical tips on optimizing meta descriptions and using location tags for improved local SEO performance.Also, they discussed ethical considerations in SEO, emphasizing the importance of integrity and outlining guidelines for sustainable success in digital marketing.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/


🛠️ Tools We Used in Testing:


Local Viking: https://localviking.com/


SERPResults: https://serpresults.com/


Products Discussed:


Brand Links: https://web20ranker.com/brand-authority-links/


Mini Networks: https://web20ranker.com/mini-networks/


SEO Discussion with Mike Milas + Sophie Allen + Alex C. Barr


00:00 Introduction


02:33 New testing library launching soon


03:57 Google changes metadata practices


10:22 Location tags, driving directions & links in YouTube videos


18:07 Geo-relevance and Google Earth links


20:43 Testing brand links and mini networks


21:16 Ranking impact of SAB vs physical address


26:27 Ethics of buying reviews and negative SEO


34:34 Conclusion and farewell