53 episódios

Welcome to The Refine Network with Evan Silver, your go-to podcast for all things salon industry-related.

Join us as we dive deep into topics ranging from leadership development, cultivating a positive salon culture, maximizing profitability, effective marketing strategies, and mastering financial intelligence.

Hosted by Evan Silver, each episode is packed with actionable insights, practical tips, and inspiring stories from leaders in the salon industry. Whether you're a salon owner, manager, stylist, or simply passionate about the beauty industry, this podcast is your ultimate resource for refining your skills, growing your business, and achieving success in the competitive world of beauty and wellness.

Tune in to The Refine Network and elevate your salon game to the next level.

Let's refine together!

The REFINE Network Evan Silver

    • Negócios

Welcome to The Refine Network with Evan Silver, your go-to podcast for all things salon industry-related.

Join us as we dive deep into topics ranging from leadership development, cultivating a positive salon culture, maximizing profitability, effective marketing strategies, and mastering financial intelligence.

Hosted by Evan Silver, each episode is packed with actionable insights, practical tips, and inspiring stories from leaders in the salon industry. Whether you're a salon owner, manager, stylist, or simply passionate about the beauty industry, this podcast is your ultimate resource for refining your skills, growing your business, and achieving success in the competitive world of beauty and wellness.

Tune in to The Refine Network and elevate your salon game to the next level.

Let's refine together!

    Crisis? What Crisis? Handling the Unexpected

    Crisis? What Crisis? Handling the Unexpected

    In this episode of the Refine Network podcast, hosts Evan and Chris discuss a day filled with technical challenges during a live webinar.

    Despite thorough preparations, they faced unexpected video and audio failures that disrupted their session. The duo emphasizes servant leadership, effective problem-solving, and the importance of strong partnerships in overcoming obstacles.

    They also touch on the practice of owning up to mistakes and making things right to maintain trust with their audience. The episode concludes with reflections on resilience and support in leadership roles.

    • 24 min
    Retail Rundown: Profit Booster or Resource Drain?

    Retail Rundown: Profit Booster or Resource Drain?

    Retail Rundown: Profit Booster or Resource Drain?

    This episode of the Refine Network podcast tackles the controversial topic of how retail can significantly support and grow salon businesses. Despite the sarcasm about the relevance of selling products directly in salons, especially with readily available alternatives like Sephora or Ulta, the conversation dives deep into the reasons and benefits of incorporating retail into salon offerings.

    Evan and Christopher discuss real examples, emphasizing the importance of knowing your business numbers and how a structured retail strategy can contribute to a salon's profit margins and client satisfaction. They highlight the necessity of product support from brands, how to ensure customer uptake through recommendations rather than forceful sales, and the psychological approach to selling that has proven successful in boosting retail sales.

    Additionally, they touch on the importance of relationship building with suppliers and the transformative impact of targeted advertising on retail sales. By the end of the episode, the hosts underscore the value of retail in salons and invite listeners to reach out for further discussion and support.

    00:00 Welcome and Controversial Topic Teaser00:36 The Surprising Benefits of Retail in Salons01:17 Deep Dive into Retail Strategies and Support10:11 The Importance of Product Recommendations and Client Education20:45 Innovative Retail Boosting Strategies and Personal Growth26:55 Concluding Thoughts and Contact Information

    • 27 min
    Luxury in Service: A Deep Dive into Customer Care

    Luxury in Service: A Deep Dive into Customer Care

    Discussing the importance of luxury customer service in the salon industry, emphasizing the impact of personalized care, culture, and awareness on the overall experience. It highlights the role of the right people and culture over material amenities in creating a luxury customer service experience.

    • 19 min
    Refining the Salon Industry, One Leader at a Time!

    Refining the Salon Industry, One Leader at a Time!

    In this episode of "The Refined Network Podcast," Evan and Christopher reflect on their recent experiences at the L’ANZA big event, where they launched the Refined Network. They discuss the unique approach of their coaching company, emphasizing their ability to tailor their services to the specific needs of salon owners without imposing a one-size-fits-all solution.

     

    They also announce the launch of their Salon Leader Retreats and the Refined Artist Academy training program. Throughout the episode, they express gratitude for the support they've received and their commitment to helping salon owners succeed. www.therefinednetwork.com

    • 14 min
    Working With Your Spouse

    Working With Your Spouse

    Get ready for a great conversation as Evan and Erin dive into the exhilarating world of working with your spouse in a salon business. 

    Join us as we spill the tea on starting the conversation with salon owners, share our heartfelt story of love and business, and reveal the secrets to maintaining a harmonious balance between personal and professional lives. 

    Buckle up and get ready to laugh, learn, and be inspired!

    • 22 min
    Lessons Beyond the Salon - Sally Lemmo

    Lessons Beyond the Salon - Sally Lemmo

    In this episode of the podcast, Sally, a renowned educator and influencer in the hair salon industry, talks about her life journey including her time becoming an Instagram influencer and battling with breast cancer. 
    She shares wisdom on setting personal and professional boundaries, utilizing social media beneficially according to personal goals, and surrounding oneself with people who can provide inspiration. 
    The discussion provides insights into her upcoming shows where she hints at providing industry insights, business perspectives, and the importance of direct engagement with people.

    • 37 min

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